Stock Audience in United States

Stock logo

Stock has an estimated audience of 35,399,600 people in United States. 44.5% are female, 55.5% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Governor of Michigan, Goop, Wok, Vocal harmony, Grinch.

The average Stock fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (15.6× the country average). Demographically, the Stock audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Stock fans

Demographic split for Stock audience in United States
MetricValue
Female44.5%
Male55.5%
Average age41.8
Estimated audience size35,399,600

Audience persona

The typical Stock fan in United States is more male, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Stock in United States
RegionReachAffinity
California5,841,1001.5×
Texas3,138,9741.03×
New York2,717,0111.37×
Florida2,577,7441.08×
Massachusetts1,349,0631.93×
Illinois1,336,5421.13×
Pennsylvania1,309,9101.1×
New Jersey1,203,7601.34×
Georgia1,105,8401.01×
Virginia1,046,6991.21×
Washington1,035,4221.46×
North Carolina1,026,0790.96×
Ohio1,019,7540.94×
Michigan938,7051.01×
Arizona787,0871.09×
Tennessee700,9470.99×
Maryland647,6151.06×
Colorado607,6981.09×
Indiana606,1520.94×
Missouri514,6240.9×
Wisconsin499,6130.94×
Minnesota497,4690.98×
South Carolina455,6480.86×
Oregon446,6521.1×
Connecticut444,3881.25×
Alabama429,2250.87×
Nevada359,8421.05×
Kentucky358,7810.81×
Louisiana350,8010.77×
Oklahoma324,1610.82×
Utah324,0631.02×
Kansas245,1390.88×
Iowa240,5970.82×
Arkansas237,5530.81×
Mississippi202,8440.7×
Hawaii199,9981.31×
Idaho154,5680.87×
Nebraska154,1000.87×
New Mexico144,5410.81×
New Hampshire136,3160.98×
Washington, District of Columbia127,2141.2×
Rhode Island125,1231.11×
West Virginia121,7600.74×
Maine112,9490.89×
Montana85,2280.87×
Delaware79,4930.81×
Alaska63,1470.83×
South Dakota62,2220.76×
Vermont54,7140.88×
North Dakota52,8090.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stock audience
BrandAffinityCategory
Governor of Michigan15.6×Politics & Society
Goop10.57×Internet & Social Media
Wok11.73×Food & Beverages
Vocal harmony8.08×Music & Radio
Grinch6.55×Movies & TV
El Paso County, Colorado17.13×Travel & Leisure
Hibachi10.41×Food & Beverages
Israel2.8×Travel & Leisure
Google Home8.43×Technology & Electronics
headspace11.73×Health
Hipster11.89×Politics & Society
Cherish (group)13.23×Music & Radio
Grace Slick10.42×Music & Radio
Fairy godmother8.03×Literature
TV Fanatic10.35×Movies & TV
Guitarist (magazine)11.04×Music & Radio
No Escape (1994 film)10.53×Movies & TV
La Jolla8.26×Travel & Leisure
Preta Gil18.04×Music & Radio
Noodle (Gorillaz)2.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stock audience
TraitClusterScore
Risk AppetiteTHRILL1.23
Price SensitivityPREMIUM1.14
ExtroversionTHRILL1.11
Career OrientationPOWER1.08
Luxury OrientationPREMIUM1.07
Family OrientationCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Stock
CountryShare
United States21.2%
India8.3%
Taiwan5.2%

See Stock audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Stock have in United States?

Stock has an estimated audience of 35,399,600 people in United States, concentrated in California and Texas.

What is the gender split and age of Stock fans?

44.5% of Stock fans are female, 55.5% are male, with an average age of 41.8 years.

Which brands do Stock fans like most?

Stock fans show strongest brand affinity for Governor of Michigan (15.6×), Goop (10.57×), and Wok (11.73×) over the country average.

Where do Stock fans live in United States?

Stock fans in United States are most concentrated in California (reach 5,841,100), Texas (reach 3,138,974), and New York (reach 2,717,011). These three regions account for the largest share of the active audience.

What other brands do Stock fans also like?

Beyond Stock itself, the audience over-indexes on Goop (10.57×), Wok (11.73×), Vocal harmony (8.08×), and Grinch (6.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.