Rascasse Audience Intelligence

Stock Audience in United States

A data profile of the people who buy, follow and care about Stock in United States — modelled from more than twelve digital signal sources. Stock has an estimated audience of 35,399,600 people in United States.

#500among Topic in United States#100in Business & Career

The average Stock fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Swing trading, India national cricket team, Stock exchange, with strongest over-indexing on Swing trading (6.88× the country average).

Demographically, the Stock audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stock fan in United States is more male, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Swing trading.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stock profile in United States.

Audience size
35.4M
in United States
Gender
44.5%♀
55.5% male
Age
41.8
average years
Country rank
#704
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stock fans

44.5% are female, 55.5% are male, average age 41.8.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Stock audience in United States
MetricValue
Female44.5%
Male55.5%
Average age41.8
Estimated audience size35,399,600
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Stock audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Stock audience comes from United States.

Worldwide audience distribution share by country for Stock
CountryShare
United States21.2%
India8.3%
Taiwan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stock audience in United States is strongest.

Fig. 05

Top regions by affinity

Stock fans by region: top regions in United States
#RegionReachAffinity×
01California~5.5M1.46×
02Washington~1M1.39×
03Hawaii~200K1.33×
04New York~2.5M1.30×
05New Jersey~1M1.30×
06Massachusetts~900K1.25×
07Connecticut~400K1.21×
08Virginia~1M1.17×
09Rhode Island~100K1.16×
10Washington, District of Columbia~100K1.14×
11Illinois~1.5M1.09×
12Arizona~800K1.09×
13Pennsylvania~1.5M1.08×
14Florida~2.5M1.07×
15Oregon~400K1.05×
16Maryland~600K1.04×
17Nevada~400K1.03×
18Colorado~600K1.02×
19Georgia~1M1.01×
20Michigan~900K1.00×
21Tennessee~700K1.00×
22Utah~300K1.00×
23New Hampshire~100K1.00×
24Texas~3M0.99×
25North Carolina~1M0.95×
26Indiana~600K0.95×
27Wisconsin~500K0.95×
28Minnesota~500K0.95×
29Nebraska~200K0.95×
30Montana~90K0.94×
31Alabama~500K0.92×
32Maine~100K0.92×
33Alaska~70K0.92×
34Ohio~1M0.91×
35Kansas~300K0.91×
36Idaho~200K0.91×
37Vermont~60K0.91×
38Missouri~500K0.90×
39South Dakota~70K0.89×
40South Carolina~500K0.88×
41Louisiana~400K0.87×
42Arkansas~300K0.87×
43Delaware~80K0.87×
44Kentucky~400K0.85×
45North Dakota~60K0.85×
46Iowa~200K0.84×
47New Mexico~100K0.84×
48Oklahoma~300K0.83×
49West Virginia~100K0.80×
50Mississippi~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Stock, United States
0.76×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stock audience
#·InterestCategoryAffinity×
01Swing tradingBusiness & Career6.88×
02India national cricket teamSports6.10×
03Mutual fundBusiness & Career3.93×
04Stock exchangeBusiness & Career3.42×
05Navy Federal Credit UnionBusiness & Career2.65×
06Credit unionBusiness & Career2.38×
07Stock marketBusiness & Career2.32×
08Risk managementBusiness & Career2.18×
09Political scienceBusiness & Career1.92×
10Made in USABusiness & Career1.89×
11Real propertyHome & Garden1.83×
12Tesla MotorsCars & Mobility1.83×
13Chuck NorrisMovies & TV1.79×
14Discount TireShopping1.79×
15LinuxTechnology & Electronics1.67×
16Ace HardwareHome & Garden1.63×
17Cyber MondayShopping1.61×
18InnovationBusiness & Career1.58×
19Black Friday (shopping)Shopping1.56×
20DentistryBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stock audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.41×
Career OrientationPOWER1.34×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stock audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
MindfulnessBALANCE0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stock have in United States?

Stock has an estimated audience of 35,399,600 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stock fans?

44.5% of Stock fans are female, 55.5% are male, with an average age of 41.8 years.

03

Which brands do Stock fans like most?

Stock fans show strongest brand affinity for Swing trading (6.88×), India national cricket team (6.1×), and Stock exchange (3.42×) over the country average.

04

Where do Stock fans live in United States?

Stock fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~3M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Stock fans also like?

Beyond Stock itself, the audience over-indexes on India national cricket team (6.1×), Stock exchange (3.42×), Real property (1.83×), and Risk management (2.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Stock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →