Rascasse Audience Intelligence

Cyber Monday Audience in United States

A data profile of the people who buy, follow and care about Cyber Monday in United States — modelled from more than twelve digital signal sources. Cyber Monday has an estimated audience of 30,607,203 people in United States.

#4among E-Commerce in United States#622among Topic in United States#48in Shopping

The average Cyber Monday fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, Black Friday (shopping), Bag, with strongest over-indexing on Macy's (3.76× the country average).

Demographically, the Cyber Monday audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cyber Monday fan in United States is more female, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Macy's.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cyber Monday profile in United States.

Audience size
30.6M
in United States
Gender
61.1%♀
38.9% male
Age
41.6
average years
Country rank
#897
Topic in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cyber Monday fans

61.1% are female, 38.9% are male, average age 41.6.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Cyber Monday audience in United States
MetricValue
Female61.1%
Male38.9%
Average age41.6
Estimated audience size30,607,203
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Cyber Monday audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

33.1%

of the worldwide Cyber Monday audience comes from United States.

Worldwide audience distribution share by country for Cyber Monday
CountryShare
United States33.1%
United Kingdom7.2%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cyber Monday audience in United States is strongest.

Fig. 05

Top regions by affinity

Cyber Monday fans by region: top regions in United States
#RegionReachAffinity×
01California~4.5M1.28×
02Texas~3M1.23×
03Hawaii~200K1.23×
04New York~2M1.22×
05Washington~700K1.15×
06Florida~2.5M1.14×
07New Jersey~900K1.11×
08Georgia~1M1.10×
09Massachusetts~700K1.09×
10Illinois~1M1.08×
11Kentucky~400K1.08×
12Louisiana~400K1.06×
13Arkansas~300K1.06×
14Arizona~600K1.04×
15Oklahoma~400K1.04×
16South Dakota~70K1.03×
17Connecticut~300K1.02×
18Washington, District of Columbia~90K1.02×
19Virginia~800K1.01×
20Alabama~400K1.01×
21Kansas~200K1.01×
22Nebraska~200K1.01×
23West Virginia~100K1.01×
24Missouri~500K1.00×
25Indiana~600K0.99×
26Minnesota~400K0.99×
27Oregon~300K0.99×
28North Carolina~900K0.98×
29Maryland~500K0.98×
30North Dakota~60K0.98×
31Michigan~800K0.97×
32South Carolina~400K0.97×
33Nevada~300K0.97×
34Pennsylvania~1M0.96×
35Tennessee~600K0.96×
36Wisconsin~400K0.96×
37Iowa~200K0.96×
38Mississippi~200K0.96×
39Alaska~60K0.96×
40Ohio~900K0.95×
41New Mexico~100K0.94×
42Utah~300K0.93×
43Rhode Island~90K0.93×
44Montana~80K0.93×
45Maine~100K0.90×
46Colorado~400K0.89×
47Idaho~100K0.88×
48Vermont~50K0.88×
49Delaware~70K0.85×
50New Hampshire~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Cyber Monday, United States
0.83×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cyber Monday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cyber Monday audience
#·InterestCategoryAffinity×
01BagFashion & Accessoires5.77×
02Purchase discountShopping5.27×
03Party dressFashion & Accessoires4.72×
04Black Friday (shopping)Shopping4.12×
05Aerie (American Eagle Outfitters)Brand3.91×
06Beauty & FashionBeauty & Wellness3.79×
07Macy'sShopping3.76×
08ChewyShopping3.00×
09GrouponInternet & Social Media2.79×
10Nordstrom rackFashion & Accessoires2.45×
11T.J.MaxxShopping2.41×
12MarshallsFashion & Accessoires2.34×
13Kohl'sShopping2.32×
14Old NavyFashion & Accessoires2.09×
15NordstromShopping2.03×
16EBayShopping1.87×
17Target CorporationShopping1.82×
18CouponsShopping1.66×
19Women's clothingFashion & Accessoires1.65×
20WalmartShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cyber Monday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cyber Monday audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.53×
CreativityOPEN1.40×
DIY MentalityTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cyber Monday audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
MindfulnessBALANCE0.77×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cyber Monday have in United States?

Cyber Monday has an estimated audience of 30,607,203 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cyber Monday fans?

61.1% of Cyber Monday fans are female, 38.9% are male, with an average age of 41.6 years.

03

Which brands do Cyber Monday fans like most?

Cyber Monday fans show strongest brand affinity for Macy's (3.76×), Black Friday (shopping) (4.12×), and Bag (5.77×) over the country average.

04

Where do Cyber Monday fans live in United States?

Cyber Monday fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Cyber Monday fans also like?

Beyond Cyber Monday itself, the audience over-indexes on Black Friday (shopping) (4.12×), Bag (5.77×), Kohl's (2.32×), and Purchase discount (5.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in United States

See Cyber Monday audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cyber Monday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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