Cyber Monday Audience in United States

Cyber Monday logo

Cyber Monday has an estimated audience of 30,607,203 people in United States. 61.1% are female, 38.9% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Black Friday (shopping), Bag, Kohl's, Macy's.

The average Cyber Monday fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Black Friday (shopping), Bag, with strongest over-indexing on Macy's (3.76× the country average). Demographically, the Cyber Monday audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Cyber Monday fans

Demographic split for Cyber Monday audience in United States
MetricValue
Female61.1%
Male38.9%
Average age41.6
Estimated audience size30,607,203

Audience persona

The typical Cyber Monday fan in United States is more female, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Cyber Monday in United States
RegionReachAffinity
California4,659,0141.38×
Texas3,358,7251.28×
Florida2,467,8721.19×
New York2,290,9081.34×
Illinois1,198,4301.18×
Pennsylvania1,062,7751.03×
Georgia1,034,5681.1×
Ohio930,8830.99×
New Jersey872,5601.12×
North Carolina863,9410.94×
Virginia782,1971.05×
Michigan768,5890.96×
Washington737,8951.2×
Massachusetts689,9451.14×
Arizona606,1490.97×
Tennessee577,2850.94×
Indiana552,2850.99×
Maryland518,9680.99×
Missouri482,0640.98×
South Carolina462,5841×
Wisconsin451,1980.98×
Colorado449,1380.93×
Minnesota448,5191.02×
Louisiana426,4691.08×
Kentucky407,1601.06×
Alabama397,4530.93×
Oregon354,8471.01×
Oklahoma348,1031.02×
Connecticut319,0011.04×
Nevada293,1830.99×
Utah260,4360.95×
Arkansas253,5171.01×
Kansas249,6921.04×
Iowa231,2010.92×
Mississippi231,1780.92×
Hawaii158,2791.2×
Nebraska142,0790.93×
New Mexico140,1910.91×
West Virginia137,0680.96×
Idaho131,4090.86×
Washington, District of Columbia106,2631.16×
New Hampshire96,8600.8×
Maine92,7170.85×
Rhode Island86,3360.89×
Montana75,3520.89×
South Dakota67,4290.95×
Delaware61,7170.73×
North Dakota55,7060.89×
Alaska55,5680.85×
Vermont42,0860.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cyber Monday audience
BrandAffinityCategory
Macy's3.76×Shopping
Black Friday (shopping)4.12×Shopping
Bag5.77×Fashion & Accessoires
Kohl's2.32×Shopping
Macy's2.04×Shopping
Purchase discount5.27×Shopping
Old Navy2.09×Fashion & Accessoires
Marshalls2.34×Fashion & Accessoires
Chewy3×Shopping
Target Corporation1.82×Shopping
EBay1.87×Shopping
Party dress4.72×Fashion & Accessoires
Nordstrom rack2.45×Fashion & Accessoires
Walmart1.62×Shopping
Aerie (American Eagle Outfitters)3.91×
Nordstrom2.03×Shopping
T.J.Maxx2.41×Shopping
Beauty & Fashion3.79×Beauty & Wellness
Coupons1.66×Shopping
Women's clothing1.65×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cyber Monday audience
TraitClusterScore
Price SensitivityPREMIUM2.59
ExtroversionTHRILL1.32
IndulgenceJOY1.07
Social Media UsageJOY1.05
Family OrientationCONSERVATISM1.05
CreativityOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Cyber Monday
CountryShare
United States33.1%
United Kingdom7.2%
Italy6.2%

See Cyber Monday audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Cyber Monday have in United States?

Cyber Monday has an estimated audience of 30,607,203 people in United States, concentrated in California and Texas.

What is the gender split and age of Cyber Monday fans?

61.1% of Cyber Monday fans are female, 38.9% are male, with an average age of 41.6 years.

Which brands do Cyber Monday fans like most?

Cyber Monday fans show strongest brand affinity for Macy's (3.76×), Black Friday (shopping) (4.12×), and Bag (5.77×) over the country average.

Where do Cyber Monday fans live in United States?

Cyber Monday fans in United States are most concentrated in California (reach 4,659,014), Texas (reach 3,358,725), and Florida (reach 2,467,872). These three regions account for the largest share of the active audience.

What other brands do Cyber Monday fans also like?

Beyond Cyber Monday itself, the audience over-indexes on Black Friday (shopping) (4.12×), Bag (5.77×), Kohl's (2.32×), and Macy's (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cyber Monday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.