Rascasse Audience Intelligence

Purchase discount Audience in United States

A data profile of the people who buy, follow and care about Purchase discount in United States — modelled from more than twelve digital signal sources. Purchase discount has an estimated audience of 10,988,346 people in United States.

#2118among Topic in United States#99in Shopping

The average Purchase discount fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Purchase discount profile in United States.

Audience size
11M
in United States
Gender
59.1%♀
40.9% male
Age
43.2
average years
Country rank
#3261
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Purchase discount fans

59.1% are female, 40.9% are male, average age 43.2.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Purchase discount audience in United States
MetricValue
Female59.1%
Male40.9%
Average age43.2
Estimated audience size10,988,346
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Purchase discount audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3921%
40-4924%
50+27%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Purchase discount audience comes from United States.

Worldwide audience distribution share by country for Purchase discount
CountryShare
United States13.6%
India6.1%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Purchase discount audience in United States is strongest.

Fig. 05

Top regions by affinity

Purchase discount fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~30K1.36×
02North Dakota~30K1.34×
03Montana~40K1.30×
04Delaware~40K1.18×
05New Hampshire~50K1.15×
06West Virginia~60K1.14×
07Hawaii~50K1.12×
08Maine~40K1.12×
09Idaho~60K1.11×
10Nebraska~60K1.09×
11Vermont~20K1.08×
12Washington, District of Columbia~40K1.07×
13Mississippi~100K1.06×
14New Mexico~60K1.06×
15Arkansas~100K1.05×
16Kansas~90K1.03×
17Iowa~90K1.01×
18Rhode Island~40K1.01×
19Louisiana~100K1.00×
20Alaska~20K1.00×
21Connecticut~100K0.99×
22Oklahoma~100K0.98×
23Kentucky~100K0.97×
24Utah~100K0.97×
25Alabama~100K0.96×
26Nevada~100K0.96×
27Oregon~100K0.95×
28South Carolina~200K0.94×
29Missouri~200K0.93×
30Wisconsin~200K0.93×
31Indiana~200K0.92×
32Minnesota~100K0.92×
33Tennessee~200K0.91×
34Maryland~200K0.91×
35Colorado~200K0.91×
36Arizona~200K0.90×
37Washington~200K0.89×
38Massachusetts~200K0.89×
39Michigan~300K0.88×
40Virginia~200K0.88×
41Georgia~300K0.87×
42Ohio~300K0.87×
43New Jersey~200K0.87×
44North Carolina~300K0.86×
45Pennsylvania~300K0.85×
46Illinois~300K0.84×
47Florida~600K0.80×
48New York~500K0.78×
49Texas~700K0.73×
50California~800K0.69×
Fig. 06

Affinity by region

Affinity by region — Purchase discount, United States
0.69×1.00×1.36×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Purchase discount audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Purchase discount. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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