Purchase discount Audience in United States
Purchase discount has an estimated audience of 10,988,346 people in United States. 59.1% are female, 40.9% are male, average age 43.2. Top regions: Texas, California, New York.
The average Purchase discount fan in United States is 43.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Demographically, the Purchase discount audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Category: Shopping · Type: Topic
Demographics of Purchase discount fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 43.2 |
| Estimated audience size | 10,988,346 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 270,570 | 0.29× |
| California | 250,191 | 0.21× |
| New York | 171,078 | 0.28× |
| Florida | 163,279 | 0.22× |
| North Carolina | 127,889 | 0.39× |
| Mississippi | 127,287 | 1.41× |
| Louisiana | 113,174 | 0.8× |
| Arkansas | 113,080 | 1.25× |
| Oklahoma | 110,587 | 0.91× |
| Kentucky | 108,835 | 0.79× |
| Alabama | 105,347 | 0.69× |
| West Virginia | 105,081 | 2.05× |
| Tennessee | 100,362 | 0.46× |
| South Carolina | 99,644 | 0.6× |
| Pennsylvania | 99,585 | 0.27× |
| Indiana | 97,086 | 0.48× |
| Kansas | 97,060 | 1.12× |
| Idaho | 97,037 | 1.76× |
| Missouri | 94,024 | 0.53× |
| Illinois | 93,405 | 0.26× |
| Hawaii | 92,697 | 1.96× |
| Iowa | 92,143 | 1.02× |
| Montana | 91,413 | 3× |
| South Dakota | 90,228 | 3.55× |
| Ohio | 89,908 | 0.27× |
| Georgia | 89,543 | 0.26× |
| Michigan | 89,503 | 0.31× |
| Wisconsin | 89,026 | 0.54× |
| New Jersey | 88,137 | 0.32× |
| North Dakota | 87,852 | 3.89× |
| New Hampshire | 86,583 | 2× |
| Arizona | 85,735 | 0.38× |
| Nebraska | 84,783 | 1.54× |
| Connecticut | 84,655 | 0.77× |
| New Mexico | 84,341 | 1.53× |
| Nevada | 84,068 | 0.79× |
| Maine | 83,556 | 2.12× |
| Oregon | 82,995 | 0.66× |
| Utah | 82,499 | 0.84× |
| Virginia | 81,966 | 0.31× |
| Maryland | 81,554 | 0.43× |
| Minnesota | 79,542 | 0.51× |
| Massachusetts | 78,725 | 0.36× |
| Washington | 76,849 | 0.35× |
| Colorado | 76,635 | 0.44× |
| Delaware | 74,872 | 2.47× |
| Washington, District of Columbia | 54,060 | 1.64× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.67 |
| Luxury Orientation | PREMIUM | 1.64 |
| Family Orientation | CONSERVATISM | 1.63 |
| Convenience Orientation | PREMIUM | 1.6 |
| Indulgence | JOY | 1.56 |
| Quality Awareness | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| India | 6.1% |
| Japan | 4.8% |
See Purchase discount audiences in other countries
More Shopping audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Purchase discount. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.