Review Audience in United States

Review logo

Review has an estimated audience of 12,650,723 people in United States. 46.9% are female, 53.1% are male, average age 45.6. Top regions: California, Florida, Texas. Top brand affinities: Nurse educator, Buying and Selling Real Estate, Israel, Nationality, Penn & Teller.

The average Review fan in United States is 45.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Nurse educator, Buying and Selling Real Estate, Israel, with strongest over-indexing on Nurse educator (16.91× the country average). Demographically, the Review audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Review fans

Demographic split for Review audience in United States
MetricValue
Female46.9%
Male53.1%
Average age45.6
Estimated audience size12,650,723

Audience persona

The typical Review fan in United States is balanced, around 45.6 years old, with strong Mindfulness tendencies and a notable affinity for Nurse educator.

Top regions in United States

Top regions ranked by reach for Review in United States
RegionReachAffinity
California1,524,3931.1×
Florida1,224,6711.43×
Texas1,217,6431.12×
New York740,5571.05×
Georgia444,5171.14×
Illinois440,0331.04×
North Carolina438,5481.15×
Pennsylvania437,3681.03×
Ohio414,4521.06×
Michigan361,8041.09×
Virginia325,5231.06×
New Jersey323,1051×
Massachusetts319,1671.28×
Washington292,9411.15×
Arizona282,7301.09×
Tennessee279,9561.1×
Indiana231,8011×
Maryland223,6371.03×
South Carolina213,1751.12×
Missouri212,8231.04×
Colorado206,5241.04×
Wisconsin201,5101.06×
Alabama185,5321.05×
Minnesota166,8790.92×
Louisiana162,5291×
Oregon151,0711.04×
Kentucky146,0060.92×
Oklahoma143,1291.02×
Nevada128,1831.05×
Connecticut124,0740.98×
Utah108,2380.96×
Arkansas106,2581.02×
Iowa99,6540.96×
Kansas98,0870.98×
Mississippi97,4920.94×
Idaho61,9360.98×
New Mexico59,2150.93×
West Virginia55,8290.95×
Nebraska54,1150.85×
New Hampshire49,9411×
Hawaii48,2090.89×
Maine44,3930.98×
Rhode Island36,9090.92×
Washington, District of Columbia33,9940.89×
Delaware31,9920.92×
Montana30,2530.86×
South Dakota23,0890.79×
Alaska19,1500.71×
North Dakota18,6910.72×
Vermont18,0780.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Review audience
BrandAffinityCategory
Nurse educator16.91×Kids & Family
Buying and Selling Real Estate16.91×Home & Garden
Israel4.33×Travel & Leisure
Nationality4.29×Politics & Society
Penn & Teller12.06×Movies & TV
Mackenzie Foy10.61×Fashion & Accessoires
Minnesota2.35×Travel & Leisure
Home construction1.84×Home & Garden
South Yorkshire16.91×Travel & Leisure
Emperor Entertainment Group13.18×Business & Career
Dental hygienist6.59×Health
Jeep Grand Cherokee (WJ)5.83×Cars & Mobility
James Madison University10.84×Business & Career
Stop Bullying13.77×Politics & Society
Justice1.99×Politics & Society
Google Photos1.59×Technology & Electronics
Jeep Wagoneer3.59×Cars & Mobility
Elsword10.23×Games
Yoga Journal11.28×Sports
Jawaharlal Nehru University16.91×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Review audience
TraitClusterScore
MindfulnessBALANCE2.29
ExtroversionTHRILL1.63
Need for SecurityCONSERVATISM1.54
LGBTQ+ IdentityOPEN1.51
Risk AppetiteTHRILL1.3
Community OrientationOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Review
CountryShare
United States35.3%
United Kingdom10.5%
Italy9.6%

See Review audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Review have in United States?

Review has an estimated audience of 12,650,723 people in United States, concentrated in California and Florida.

What is the gender split and age of Review fans?

46.9% of Review fans are female, 53.1% are male, with an average age of 45.6 years.

Which brands do Review fans like most?

Review fans show strongest brand affinity for Nurse educator (16.91×), Buying and Selling Real Estate (16.91×), and Israel (4.33×) over the country average.

Where do Review fans live in United States?

Review fans in United States are most concentrated in California (reach 1,524,393), Florida (reach 1,224,671), and Texas (reach 1,217,643). These three regions account for the largest share of the active audience.

What other brands do Review fans also like?

Beyond Review itself, the audience over-indexes on Buying and Selling Real Estate (16.91×), Israel (4.33×), Nationality (4.29×), and Penn & Teller (12.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.