Rascasse Audience Intelligence

Review Audience in United States

A data profile of the people who buy, follow and care about Review in United States — modelled from more than twelve digital signal sources. Review has an estimated audience of 12,650,723 people in United States.

#6among E-Commerce in United States#1883among Topic in United States#89in Shopping

The average Review fan in United States is 45.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Paris Saint-Germain, FIFA Club World Cup, with strongest over-indexing on Web server (6.68× the country average).

Demographically, the Review audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Review fan in United States is balanced, around 45.6 years old, with strong Mindfulness tendencies and a notable affinity for Web server.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Review profile in United States.

Audience size
12.7M
in United States
Gender
46.9%♀
53.1% male
Age
45.6
average years
Country rank
#2826
Topic in United States
Fig. 01

Search interest · 12-month trend

+130%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Review fans

46.9% are female, 53.1% are male, average age 45.6.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Review audience in United States
MetricValue
Female46.9%
Male53.1%
Average age45.6
Estimated audience size12,650,723
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Review audience in United States
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4923%
50+37%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Review audience comes from United States.

Worldwide audience distribution share by country for Review
CountryShare
United States35.2%
United Kingdom10.5%
Italy9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Review audience in United States is strongest.

Fig. 05

Top regions by affinity

Review fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M1.30×
02Louisiana~200K1.21×
03North Carolina~400K1.12×
04South Carolina~200K1.12×
05Arizona~300K1.10×
06Tennessee~300K1.10×
07Texas~1M1.08×
08Georgia~400K1.08×
09Alabama~200K1.07×
10Oklahoma~100K1.07×
11Washington~300K1.06×
12Arkansas~100K1.06×
13Idaho~70K1.06×
14California~1.5M1.05×
15Michigan~300K1.05×
16Wisconsin~200K1.05×
17Missouri~200K1.03×
18Oregon~100K1.03×
19Nevada~100K1.03×
20Massachusetts~300K1.02×
21Kentucky~200K1.02×
22West Virginia~60K1.02×
23Virginia~300K1.01×
24Mississippi~100K1.01×
25Indiana~200K1.00×
26Colorado~200K1.00×
27Kansas~100K1.00×
28New Mexico~60K1.00×
29Hawaii~50K1.00×
30Connecticut~100K0.99×
31Montana~30K0.99×
32Illinois~400K0.98×
33Ohio~400K0.98×
34New York~700K0.97×
35Pennsylvania~400K0.97×
36New Jersey~300K0.97×
37New Hampshire~50K0.97×
38Maryland~200K0.96×
39Minnesota~200K0.96×
40Utah~100K0.95×
41Delaware~30K0.95×
42Maine~40K0.94×
43South Dakota~30K0.94×
44Iowa~100K0.93×
45Nebraska~60K0.92×
46Rhode Island~40K0.87×
47North Dakota~20K0.85×
48Alaska~20K0.83×
49Vermont~20K0.83×
50Washington, District of Columbia~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Review, United States
0.76×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Review audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Review audience
#·InterestCategoryAffinity×
01Cruzeiro Esporte ClubeSports16.91×
02Olympique LyonnaisSports15.37×
03La Gazzetta dello SportSports15.16×
04FIFA Club World CupSports13.13×
05Paris Saint-GermainSports9.32×
06International educationBusiness & Career9.06×
07Atlético MadridSports7.73×
08Web serverTechnology & Electronics6.68×
09Office 365Technology & Electronics6.59×
10Sex and the CityMovies & TV3.88×
11Renewable energyBusiness & Career2.59×
12Solar energyHome & Garden2.45×
13FedExBusiness & Career2.17×
14SubwayFood & Beverages2.12×
15Pizza HutFood & Beverages1.99×
16RadioTechnology & Electronics1.99×
17Las VegasTravel & Leisure1.96×
18Domino's PizzaFood & Beverages1.83×
19McDonald'sFood & Beverages1.72×
20RedditInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Review audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Review audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.27×
Convenience OrientationPREMIUM1.56×
Need for SecurityCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Review audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
CreativityOPEN0.78×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Review have in United States?

Review has an estimated audience of 12,650,723 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Review fans?

46.9% of Review fans are female, 53.1% are male, with an average age of 45.6 years.

03

Which brands do Review fans like most?

Review fans show strongest brand affinity for Web server (6.68×), Paris Saint-Germain (9.32×), and FIFA Club World Cup (13.13×) over the country average.

04

Where do Review fans live in United States?

Review fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Review fans also like?

Beyond Review itself, the audience over-indexes on Paris Saint-Germain (9.32×), FIFA Club World Cup (13.13×), Office 365 (6.59×), and Sex and the City (3.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in United States

See Review audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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