Office 365 Audience in United States

Office 365 logo

Office 365 has an estimated audience of 9,116,793 people in United States. 43.7% are female, 56.3% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: Microsoft Teams, Microsoft Copilot, Zoom!, OpenVPN, Gmail.

The average Office 365 fan in United States is 33.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Microsoft Teams, Microsoft Copilot, Zoom!, with strongest over-indexing on Microsoft Teams (129.92× the country average). Demographically, the Office 365 audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Office 365 fans

Demographic split for Office 365 audience in United States
MetricValue
Female43.7%
Male56.3%
Average age33.2
Estimated audience size9,116,793

Audience persona

The typical Office 365 fan in United States is more male, around 33.2 years old, with strong Need for Security tendencies and a notable affinity for Microsoft Teams.

Top regions in United States

Top regions ranked by reach for Office 365 in United States
RegionReachAffinity
California848,7560.85×
Texas805,1141.03×
Florida619,1471×
New York539,4201.06×
Virginia510,3822.3×
Georgia374,7601.33×
Pennsylvania320,6771.04×
Illinois285,5820.94×
Ohio250,7270.89×
North Carolina243,7190.89×
Washington236,8691.3×
Maryland224,1651.43×
New Jersey210,9590.91×
Michigan200,5000.84×
Tennessee184,5031.01×
Indiana160,6320.96×
Massachusetts156,6320.87×
Arizona153,0370.82×
Colorado147,9281.03×
Wisconsin126,7600.92×
South Carolina124,3270.91×
Missouri119,3790.81×
Minnesota118,8680.91×
West Virginia108,9902.57×
Utah100,2701.23×
Kentucky98,6190.86×
Iowa95,7071.27×
Connecticut93,6771.02×
Alabama93,2420.73×
Oklahoma87,8780.87×
Oregon83,2520.8×
Louisiana75,0680.64×
Kansas70,0490.97×
Nevada66,8050.76×
Nebraska54,5771.19×
Idaho51,8771.13×
Arkansas50,8310.68×
Mississippi46,3850.62×
Washington, District of Columbia39,4161.44×
North Dakota34,5151.84×
Montana29,0571.15×
New Mexico27,9090.61×
New Hampshire27,2650.76×
Hawaii26,8810.69×
Rhode Island24,2450.84×
Maine18,7300.57×
Delaware17,3160.69×
South Dakota17,1220.81×
Alaska14,0230.72×
Vermont11,5570.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Office 365 audience
BrandAffinityCategory
Microsoft Teams129.92×Technology & Electronics
Microsoft Copilot65.58×Technology & Electronics
Zoom!37.13×Business & Career
OpenVPN133.84×Technology & Electronics
Gmail8.6×Internet & Social Media
Antivirus software36.21×Technology & Electronics
TeamViewer48.58×Technology & Electronics
Find My iPhone17.84×Technology & Electronics
Virtual private network35.09×Technology & Electronics
ReverbNation25.65×Music & Radio
McAfee30.47×Technology & Electronics
Application programming interface8.93×Technology & Electronics
Affiliate network17.83×Business & Career
Google Maps3.78×Internet & Social Media
Microsoft Excel18.74×Technology & Electronics
NordVPN12.56×Technology & Electronics
Blood type diet104.71×Health
CFO (magazine)44.53×Business & Career
Google Docs3.57×Internet & Social Media
REC TEC Grills54.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Office 365 audience
TraitClusterScore
Need for SecurityCONSERVATISM3.09
Career OrientationPOWER1.75
Convenience OrientationPREMIUM1.61
TravellingTHRILL1.47
Family OrientationCONSERVATISM1.46
Quality AwarenessPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Office 365
CountryShare
United States8.0%
United Kingdom7.1%
Japan5.3%

See Office 365 audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Office 365 have in United States?

Office 365 has an estimated audience of 9,116,793 people in United States, concentrated in California and Texas.

What is the gender split and age of Office 365 fans?

43.7% of Office 365 fans are female, 56.3% are male, with an average age of 33.2 years.

Which brands do Office 365 fans like most?

Office 365 fans show strongest brand affinity for Microsoft Teams (129.92×), Microsoft Copilot (65.58×), and Zoom! (37.13×) over the country average.

Where do Office 365 fans live in United States?

Office 365 fans in United States are most concentrated in California (reach 848,756), Texas (reach 805,114), and Florida (reach 619,147). These three regions account for the largest share of the active audience.

What other brands do Office 365 fans also like?

Beyond Office 365 itself, the audience over-indexes on Microsoft Copilot (65.58×), Zoom! (37.13×), OpenVPN (133.84×), and Gmail (8.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Office 365. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.