Rascasse Audience Intelligence

Office 365 Target Market in United States

A data profile of the people who buy, follow and care about Office 365 in United States — modelled from more than twelve digital signal sources. Office 365 has an estimated audience of 7,985,052 people in United States.

#5among Software in United States#463among Brand in United States#202in Technology & Electronics

The average Office 365 fan in United States is 33.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microsoft Teams, Microsoft Copilot, Zoom!, with strongest over-indexing on Microsoft Teams (129.92× the country average).

Demographically, the Office 365 audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Office 365 fan in United States is more male, around 33.2 years old, with strong Need for Security tendencies and a notable affinity for Microsoft Teams.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Office 365 profile in United States.

Audience size
8M
in United States
Gender
43.7%♀
56.3% male
Age
33.2
average years
Country rank
#4440
Brand in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Office 365

43.7% are female, 56.3% are male, average age 33.2.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Office 365 audience in United States
MetricValue
Female43.7%
Male56.3%
Average age33.2
Estimated audience size7,985,052
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Office 365 audience in United States
Age bracketShare%
16-1943%
20-2917%
30-3911%
40-4913%
50+16%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Office 365 audience comes from United States.

Worldwide audience distribution share by country for Office 365
CountryShare
United States7.0%
United Kingdom6.0%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Office 365 audience in United States is strongest.

Fig. 05

Top regions by affinity

Office 365 customers by region in United States
#RegionReachAffinity×
01West Virginia~100K3.03×
02Virginia~500K2.23×
03North Dakota~40K2.08×
04Washington, District of Columbia~40K1.55×
05Maryland~200K1.41×
06Iowa~100K1.40×
07Georgia~400K1.29×
08Utah~100K1.25×
09Washington~200K1.24×
10Nebraska~60K1.21×
11Idaho~50K1.19×
12Montana~30K1.13×
13Florida~600K1.00×
14New York~500K0.99×
15Colorado~100K0.99×
16Pennsylvania~300K0.98×
17Tennessee~200K0.98×
18Connecticut~90K0.97×
19Texas~700K0.96×
20Kansas~70K0.96×
21Indiana~200K0.91×
22Wisconsin~100K0.88×
23Wyoming~10K0.88×
24Illinois~300K0.87×
25South Carolina~100K0.87×
26Minnesota~100K0.86×
27South Dakota~20K0.86×
28Ohio~200K0.85×
29North Carolina~200K0.85×
30Oklahoma~90K0.85×
31New Jersey~200K0.84×
32Rhode Island~20K0.84×
33Massachusetts~100K0.83×
34Kentucky~90K0.83×
35California~800K0.82×
36Arizona~100K0.80×
37Michigan~200K0.79×
38Missouri~100K0.77×
39Oregon~80K0.77×
40New Hampshire~30K0.76×
41Alaska~10K0.75×
42Nevada~70K0.74×
43Alabama~90K0.73×
44Hawaii~30K0.73×
45Mississippi~50K0.71×
46Delaware~20K0.69×
47Louisiana~80K0.66×
48Arkansas~50K0.66×
49New Mexico~30K0.62×
50Maine~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Office 365, United States
0.58×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Office 365 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Office 365 audience
#·InterestCategoryAffinity×
01OpenVPNTechnology & Electronics133.84×
02Microsoft TeamsTechnology & Electronics129.92×
03Avast! SecureLine VPNTechnology & Electronics120.73×
04Blood type dietHealth104.71×
05Microsoft CopilotTechnology & Electronics65.58×
06TeamViewerTechnology & Electronics48.58×
07CFO (magazine)Business & Career44.53×
08Zoom!Business & Career37.13×
09Antivirus softwareTechnology & Electronics36.21×
10Virtual private networkTechnology & Electronics35.09×
11McAfeeTechnology & Electronics30.47×
12ReverbNationMusic & Radio25.65×
13Microsoft ExcelTechnology & Electronics18.74×
14Find My iPhoneTechnology & Electronics17.84×
15Affiliate networkBusiness & Career17.83×
16NordVPNTechnology & Electronics12.56×
17Application programming interfaceTechnology & Electronics8.93×
18GmailInternet & Social Media8.60×
19Google MapsInternet & Social Media3.78×
20Google DocsInternet & Social Media3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Office 365 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Office 365 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM5.14×
Early Adopter MentalityPOWER1.42×
TravellingTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Office 365 audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.68×
CreativityOPEN0.70×
Community OrientationOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Office 365's target market in United States?

Office 365's target market in United States covers an estimated 7,985,052 people, concentrated in California and Texas.

02

What is the gender split and age of Office 365 customers?

43.7% of the Office 365 audience are female, 56.3% are male, with an average age of 33.2 years.

03

Which brands do Office 365 fans like most?

Office 365 fans show strongest brand affinity for Microsoft Teams (129.92×), Microsoft Copilot (65.58×), and Zoom! (37.13×) over the country average.

04

Where do Office 365 fans live in United States?

Office 365 fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Office 365 fans also like?

Beyond Office 365 itself, the audience over-indexes on Microsoft Copilot (65.58×), Zoom! (37.13×), OpenVPN (133.84×), and Gmail (8.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Office 365 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Office 365. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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