McAfee Audience in United States

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McAfee has an estimated audience of 1,624,830 people in United States. 46.0% are female, 54.0% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: The UPS Store, DuckDuckGo, AutoZone, American Home Shield, Citi Trends.

The average McAfee fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The UPS Store, DuckDuckGo, AutoZone, with strongest over-indexing on The UPS Store (10.87× the country average). Demographically, the McAfee audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of McAfee fans

Demographic split for McAfee audience in United States
MetricValue
Female46.0%
Male54.0%
Average age45.4
Estimated audience size1,624,830

Audience persona

The typical McAfee fan in United States is balanced, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for McAfee in United States
RegionReachAffinity
California189,1321.06×
Texas143,7101.03×
Florida117,8561.07×
New York95,0761.05×
Illinois55,4321.02×
Pennsylvania53,0710.97×
Virginia52,1011.32×
Georgia50,5931.01×
Ohio48,7170.97×
North Carolina48,4980.99×
New Jersey46,8151.13×
Arizona45,3971.37×
Michigan39,3090.93×
Washington34,4641.06×
Massachusetts31,1120.97×
Maryland30,9711.11×
Tennessee30,8700.95×
Indiana27,8770.94×
Missouri26,4171.01×
Colorado26,3821.03×
Alabama25,6141.13×
South Carolina24,1120.99×
Connecticut23,4581.44×
Wisconsin23,0890.94×
Minnesota22,3480.96×
Oregon19,3471.04×
Louisiana18,4760.88×
Oklahoma18,1821.01×
Kentucky17,0530.84×
Nevada15,6060.99×
Utah13,7860.95×
Iowa13,0150.97×
Kansas12,5860.98×
Arkansas11,9140.89×
Mississippi10,8470.81×
Idaho8,4491.04×
New Mexico8,2031.01×
Nebraska7,7750.95×
Hawaii6,8120.98×
West Virginia6,5980.87×
New Hampshire6,2820.98×
Maine5,6240.97×
Rhode Island4,9590.96×
Montana4,8371.07×
Washington, District of Columbia4,4610.91×
Delaware4,0480.9×
Alaska3,5211.01×
South Dakota3,4790.93×
North Dakota3,1330.94×
Vermont2,2660.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McAfee audience
BrandAffinityCategory
The UPS Store10.87×Shopping
DuckDuckGo13.73×Internet & Social Media
AutoZone4.24×Cars & Mobility
American Home Shield21.14×Home & Garden
Citi Trends16.19×Shopping
Boscov's13.15×Fashion & Accessoires
LibreOffice39.96×Technology & Electronics
Dollar General3.28×Shopping
Stanley Steemer21.24×Home & Garden
Home2 Suites by Hilton16.73×Travel & Leisure
Aaron's11.58×Technology & Electronics
Firefox13.3×Internet & Social Media
FedEx Office9.74×Business & Career
P. C. Richard & Son27.77×Shopping
Rent-A-Center8.06×Home & Garden
HoneyBaked Ham11.92×Food & Beverages
Open-source software12.52×Technology & Electronics
PPG Industries17.53×Business & Career
Key Food13.66×Shopping
Riddick (film)35.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McAfee audience
TraitClusterScore
Need for SecurityCONSERVATISM4.28
Family OrientationCONSERVATISM1.54
Convenience OrientationPREMIUM1.5
Early Adopter MentalityPOWER1.46
PatriotismCONSERVATISM1.42
Career OrientationPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for McAfee
CountryShare
United States25.6%
Brazil6.3%
Germany6.1%

See McAfee audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does McAfee have in United States?

McAfee has an estimated audience of 1,624,830 people in United States, concentrated in California and Texas.

What is the gender split and age of McAfee fans?

46.0% of McAfee fans are female, 54.0% are male, with an average age of 45.4 years.

Which brands do McAfee fans like most?

McAfee fans show strongest brand affinity for The UPS Store (10.87×), DuckDuckGo (13.73×), and AutoZone (4.24×) over the country average.

Where do McAfee fans live in United States?

McAfee fans in United States are most concentrated in California (reach 189,132), Texas (reach 143,710), and Florida (reach 117,856). These three regions account for the largest share of the active audience.

What other brands do McAfee fans also like?

Beyond McAfee itself, the audience over-indexes on DuckDuckGo (13.73×), AutoZone (4.24×), American Home Shield (21.14×), and Citi Trends (16.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McAfee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.