Rascasse Audience Intelligence

McAfee Target Market in United States

A data profile of the people who buy, follow and care about McAfee in United States — modelled from more than twelve digital signal sources. McAfee has an estimated audience of 1,595,189 people in United States.

#24among Software in United States#1754among Brand in United States#589in Technology & Electronics

The average McAfee fan in United States is 45.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The UPS Store, DuckDuckGo, AutoZone, with strongest over-indexing on The UPS Store (10.87× the country average).

Demographically, the McAfee audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical McAfee fan in United States is balanced, around 45.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The UPS Store.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the McAfee profile in United States.

Audience size
1.6M
in United States
Gender
46.0%♀
54.0% male
Age
45.4
average years
Country rank
#16950
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of McAfee

46.0% are female, 54.0% are male, average age 45.4.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for McAfee audience in United States
MetricValue
Female46.0%
Male54.0%
Average age45.4
Estimated audience size1,595,189
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the McAfee audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3915%
40-4919%
50+40%
Fig. 04

Worldwide distribution

25.0%

of the worldwide McAfee audience comes from United States.

Worldwide audience distribution share by country for McAfee
CountryShare
United States25.0%
Brazil6.2%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the McAfee audience in United States is strongest.

Fig. 05

Top regions by affinity

McAfee customers by region in United States
#RegionReachAffinity×
01Connecticut~20K1.49×
02Virginia~50K1.27×
03Arizona~40K1.27×
04Montana~5K1.13×
05Maryland~30K1.12×
06New Jersey~50K1.09×
07Alabama~20K1.07×
08Idaho~9K1.06×
09Alaska~4K1.06×
10Florida~100K1.05×
11Washington~30K1.03×
12New Mexico~8K1.03×
13Oregon~20K1.02×
14New Hampshire~7K1.02×
15Maine~6K1.02×
16New York~90K1.00×
17Missouri~30K1.00×
18Colorado~30K1.00×
19Oklahoma~20K1.00×
20Iowa~10K1.00×
21North Dakota~3K1.00×
22California~200K0.99×
23Kansas~10K0.99×
24Hawaii~7K0.99×
25Rhode Island~5K0.99×
26Illinois~50K0.98×
27Georgia~50K0.98×
28South Carolina~20K0.98×
29Texas~100K0.97×
30Nebraska~8K0.97×
31West Virginia~7K0.97×
32South Dakota~4K0.97×
33North Carolina~50K0.96×
34Nevada~20K0.96×
35Delaware~4K0.96×
36Pennsylvania~50K0.95×
37Ohio~50K0.95×
38Tennessee~30K0.95×
39Wisconsin~20K0.95×
40Massachusetts~30K0.94×
41Minnesota~20K0.93×
42Utah~10K0.93×
43Indiana~30K0.92×
44Louisiana~20K0.91×
45Michigan~40K0.90×
46Arkansas~10K0.90×
47Vermont~3K0.90×
48Washington, District of Columbia~4K0.89×
49Kentucky~20K0.84×
50Mississippi~10K0.84×
Fig. 06

Affinity by region

Affinity by region — McAfee, United States
0.84×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the McAfee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for McAfee audience
#·InterestCategoryAffinity×
01Hoover'sBusiness & Career44.03×
02LibreOfficeTechnology & Electronics39.96×
03Riddick (film)Movies & TV35.21×
04P. C. Richard & SonShopping27.77×
05Stanley SteemerHome & Garden21.24×
06American Home ShieldHome & Garden21.14×
07PPG IndustriesBusiness & Career17.53×
08Home2 Suites by HiltonTravel & Leisure16.73×
09Citi TrendsShopping16.19×
10DuckDuckGoInternet & Social Media13.73×
11FirefoxInternet & Social Media13.30×
12Boscov'sFashion & Accessoires13.15×
13Open-source softwareTechnology & Electronics12.52×
14HoneyBaked HamFood & Beverages11.92×
15Aaron'sTechnology & Electronics11.58×
16The UPS StoreShopping10.87×
17FedEx OfficeBusiness & Career9.74×
18Rent-A-CenterHome & Garden8.06×
19AutoZoneCars & Mobility4.24×
20Dollar GeneralShopping3.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the McAfee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by McAfee audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.76×
Need for SecurityCONSERVATISM1.73×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by McAfee audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.02×
TraditionCONSERVATISM1.05×
Sports ActivityPOWER1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is McAfee's target market in United States?

McAfee's target market in United States covers an estimated 1,595,189 people, concentrated in California and Texas.

02

What is the gender split and age of McAfee customers?

46.0% of the McAfee audience are female, 54.0% are male, with an average age of 45.4 years.

03

Which brands do McAfee fans like most?

McAfee fans show strongest brand affinity for The UPS Store (10.87×), DuckDuckGo (13.73×), and AutoZone (4.24×) over the country average.

04

Where do McAfee fans live in United States?

McAfee fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do McAfee fans also like?

Beyond McAfee itself, the audience over-indexes on DuckDuckGo (13.73×), AutoZone (4.24×), Citi Trends (16.19×), and American Home Shield (21.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See McAfee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for McAfee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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