PPG Industries Audience in United States
PPG Industries has an estimated audience of 1,742,821 people in United States. 42.9% are female, 57.1% are male, average age 44.6. Top regions: Pennsylvania, California, Ohio.
The average PPG Industries fan in United States is 44.6 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Ohio. Demographically, the PPG Industries audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Category: Business & Career · Type: Topic
Demographics of PPG Industries fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 44.6 |
| Estimated audience size | 1,742,821 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 200,444 | 3.42× |
| California | 196,911 | 1.03× |
| Ohio | 196,648 | 3.66× |
| Texas | 191,492 | 1.28× |
| New York | 92,708 | 0.95× |
| North Carolina | 84,055 | 1.6× |
| Illinois | 77,827 | 1.34× |
| Wisconsin | 77,288 | 2.95× |
| Georgia | 77,081 | 1.44× |
| Florida | 76,766 | 0.65× |
| Alabama | 58,761 | 2.41× |
| Michigan | 57,261 | 1.26× |
| Virginia | 46,199 | 1.09× |
| Louisiana | 41,090 | 1.83× |
| Tennessee | 38,348 | 1.1× |
| Indiana | 37,807 | 1.19× |
| South Carolina | 31,364 | 1.2× |
| New Jersey | 29,538 | 0.67× |
| Massachusetts | 25,125 | 0.73× |
| Arkansas | 24,501 | 1.71× |
| Arizona | 24,224 | 0.68× |
| Kentucky | 23,103 | 1.06× |
| Washington | 22,951 | 0.66× |
| Missouri | 20,235 | 0.72× |
| Colorado | 17,839 | 0.65× |
| Maryland | 17,670 | 0.59× |
| Minnesota | 17,584 | 0.7× |
| Oklahoma | 16,999 | 0.88× |
| Oregon | 14,945 | 0.75× |
| Connecticut | 12,146 | 0.69× |
| Nevada | 11,569 | 0.69× |
| Kansas | 10,799 | 0.79× |
| Iowa | 8,364 | 0.58× |
| West Virginia | 7,846 | 0.97× |
| Mississippi | 7,268 | 0.51× |
| Utah | 7,126 | 0.46× |
| Washington, District of Columbia | 5,777 | 1.1× |
| Idaho | 4,262 | 0.49× |
| Nebraska | 4,096 | 0.47× |
| New Mexico | 3,951 | 0.45× |
| New Hampshire | 3,803 | 0.55× |
| Delaware | 3,508 | 0.73× |
| Hawaii | 3,257 | 0.43× |
| Rhode Island | 2,938 | 0.53× |
| Maine | 2,691 | 0.43× |
| Montana | 2,677 | 0.55× |
| Alaska | 1,842 | 0.49× |
| South Dakota | 1,585 | 0.39× |
| Vermont | 1,565 | 0.51× |
| North Dakota | 1,543 | 0.43× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.41 |
| DIY Mentality | THRILL | 1.66 |
| Need for Security | CONSERVATISM | 1.41 |
| Luxury Orientation | PREMIUM | 1.37 |
| Urban Lifestyle | OPEN | 1.33 |
| Career Orientation | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.7% |
| France | 14.5% |
| Mexico | 8.6% |
See PPG Industries audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for PPG Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.