McAfee Audience in Germany
McAfee has an estimated audience of 386,087 people in Germany. 41.7% are female, 58.3% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Norton AntiVirus, Kaspersky Internet Security, Google Drive, Avast!, Kaspersky Anti-Virus.
The average McAfee fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Norton AntiVirus, Kaspersky Internet Security, Google Drive, with strongest over-indexing on Norton AntiVirus (144.17× the country average). Demographically, the McAfee audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Software
Demographics of McAfee fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 40.2 |
| Estimated audience size | 386,087 |
Audience persona
The typical McAfee fan in Germany is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Norton AntiVirus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,653 | 1.01× |
| Bayern | 73,373 | 1.18× |
| Baden-Württemberg | 56,908 | 1.08× |
| Niedersachsen | 39,545 | 1.05× |
| Hessen | 34,741 | 1.18× |
| Rheinland-Pfalz | 20,701 | 1.07× |
| Sachsen | 18,325 | 0.97× |
| Berlin | 15,946 | 0.92× |
| Schleswig-Holstein | 14,012 | 1.01× |
| Brandenburg | 10,698 | 0.89× |
| Sachsen-Anhalt | 9,900 | 0.99× |
| Thüringen | 9,580 | 0.97× |
| Hamburg | 7,279 | 0.83× |
| Mecklenburg-Vorpommern | 6,949 | 0.94× |
| Saarland | 4,511 | 0.95× |
| Bremen | 3,073 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Norton AntiVirus | 144.17× | Technology & Electronics |
| Kaspersky Internet Security | 132.37× | Technology & Electronics |
| Google Drive | 20× | Technology & Electronics |
| Avast! | 85.01× | Technology & Electronics |
| Kaspersky Anti-Virus | 204.53× | Technology & Electronics |
| Norton Internet Security | 214.49× | |
| Firewall (computing) | 65.6× | Technology & Electronics |
| FOCUS Online | 8.89× | News |
| Symantec | 155.8× | Technology & Electronics |
| FRITZ!Box | 6.69× | Technology & Electronics |
| Ionos | 9.54× | Technology & Electronics |
| Network switch | 10.35× | Technology & Electronics |
| Sophos | 44.44× | Technology & Electronics |
| Blackjack | 20× | Games |
| Office 365 | 8.66× | Technology & Electronics |
| Bitdefender | 26.57× | Technology & Electronics |
| Microsoft Word | 20× | Technology & Electronics |
| Password | 13.68× | Technology & Electronics |
| Atmosphere | 14.75× | Travel & Leisure |
| Ransomware | 60.32× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 5.81 |
| Patriotism | CONSERVATISM | 3.42 |
| Convenience Orientation | PREMIUM | 1.53 |
| Indulgence | JOY | 1.49 |
| Career Orientation | POWER | 1.45 |
| Sustainability | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Brazil | 6.3% |
| Germany | 6.1% |
See McAfee audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does McAfee have in Germany?
McAfee has an estimated audience of 386,087 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of McAfee fans?
41.7% of McAfee fans are female, 58.3% are male, with an average age of 40.2 years.
Which brands do McAfee fans like most?
McAfee fans show strongest brand affinity for Norton AntiVirus (144.17×), Kaspersky Internet Security (132.37×), and Google Drive (20×) over the country average.
Where do McAfee fans live in Germany?
McAfee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,653), Bayern (reach 73,373), and Baden-Württemberg (reach 56,908). These three regions account for the largest share of the active audience.
What other brands do McAfee fans also like?
Beyond McAfee itself, the audience over-indexes on Kaspersky Internet Security (132.37×), Google Drive (20×), Avast! (85.01×), and Kaspersky Anti-Virus (204.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for McAfee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.