Claude Code Audience in Germany
Claude Code has an estimated audience of 1,443,337 people in Germany. 44.3% are female, 55.7% are male, average age 40.6. Top brand affinities: GitHub, Office 365, Google Drive, Tagesschau, LinkedIn.
Top brand affinities include GitHub, Office 365, Google Drive, with strongest over-indexing on GitHub (13.32× the country average). Demographically, the Claude Code audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Category: Technology & Electronics · Type: Brand · Subtype: Software
Demographics of Claude Code fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 40.6 |
| Estimated audience size | 1,443,337 |
Audience persona
The typical Claude Code fan in Germany is more male, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GitHub.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 13.32× | Internet & Social Media |
| Office 365 | 6.78× | Technology & Electronics |
| Google Drive | 5.73× | Technology & Electronics |
| Tagesschau | 2.31× | Movies & TV |
| 2.49× | Internet & Social Media | |
| Transfermarkt | 2.52× | Sports |
| Digital transformation | 7.38× | Business & Career |
| Payback | 3.46× | Shopping |
| Renewable energy | 2.25× | Business & Career |
| Desktop computers | 3.57× | Technology & Electronics |
| Commerzbank | 1.75× | Business & Career |
| Vacations | 1.98× | Travel & Leisure |
| Employment agency | 2.87× | Business & Career |
| Computer security | 3.01× | Business & Career |
| TechCrunch | 5.86× | Technology & Electronics |
| Freeware | 1.75× | Technology & Electronics |
| Google Maps | 1.61× | Internet & Social Media |
| Sustainable energy | 2.05× | Home & Garden |
| German language | 1.8× | Politics & Society |
| 1.95× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.42 |
| Career Orientation | POWER | 1.59 |
| Need for Security | CONSERVATISM | 1.57 |
| Sustainability | BALANCE | 1.47 |
| Healthy Lifestyle | BALANCE | 1.44 |
| Social Media Usage | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 27.2% |
| United States | 20.8% |
| Germany | 6.2% |
See Claude Code audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Claude Code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.