Renewable energy Audience in Germany
Renewable energy has an estimated audience of 9,570,539 people in Germany. 42.3% are female, 57.7% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sustainable energy, Solar power, Efficient energy use, Photovoltaics, Balkonkraftwerk.
The average Renewable energy fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sustainable energy, Solar power, Efficient energy use, with strongest over-indexing on Sustainable energy (13.11× the country average). Demographically, the Renewable energy audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Renewable energy fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 40.1 |
| Estimated audience size | 9,570,539 |
Audience persona
The typical Renewable energy fan in Germany is more male, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,032,340 | 0.97× |
| Bayern | 1,709,267 | 1.11× |
| Baden-Württemberg | 1,551,374 | 1.19× |
| Niedersachsen | 1,060,982 | 1.14× |
| Hessen | 719,642 | 0.99× |
| Berlin | 491,278 | 1.15× |
| Sachsen | 471,307 | 1× |
| Rheinland-Pfalz | 442,543 | 0.92× |
| Schleswig-Holstein | 354,030 | 1.03× |
| Brandenburg | 319,246 | 1.08× |
| Thüringen | 244,773 | 1× |
| Sachsen-Anhalt | 235,309 | 0.95× |
| Hamburg | 208,339 | 0.96× |
| Mecklenburg-Vorpommern | 169,077 | 0.93× |
| Saarland | 91,257 | 0.78× |
| Bremen | 77,768 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 13.11× | Home & Garden |
| Solar power | 9.23× | Home & Garden |
| Efficient energy use | 7.92× | Technology & Electronics |
| Photovoltaics | 8.61× | Home & Garden |
| Balkonkraftwerk | 8.48× | Home & Garden |
| Solar panel | 8.43× | Home & Garden |
| Waste management | 16.65× | Home & Garden |
| Alternative energy | 16.6× | Home & Garden |
| Waste | 11.26× | Home & Garden |
| Photovoltaic system | 7.24× | Home & Garden |
| Sustainable Development Goals | 13.93× | Politics & Society |
| Solar cell | 7.5× | Home & Garden |
| Octupus Energy | 8.58× | Business & Career |
| Electric vehicle conversion | 14.06× | Cars & Mobility |
| Pollution | 9.94× | Health |
| Environmental engineering | 19.12× | Business & Career |
| Database | 4.07× | Technology & Electronics |
| Lichtblick | 10.07× | Home & Garden |
| Energy conservation | 9.53× | Home & Garden |
| Fair trade | 4.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.69 |
| Indulgence | JOY | 1.63 |
| Career Orientation | POWER | 1.54 |
| DIY Mentality | THRILL | 1.53 |
| Sports Activity | POWER | 1.33 |
| Early Adopter Mentality | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Germany | 7.4% |
| Italy | 6.9% |
See Renewable energy audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Renewable energy have in Germany?
Renewable energy has an estimated audience of 9,570,539 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Renewable energy fans?
42.3% of Renewable energy fans are female, 57.7% are male, with an average age of 40.1 years.
Which brands do Renewable energy fans like most?
Renewable energy fans show strongest brand affinity for Sustainable energy (13.11×), Solar power (9.23×), and Efficient energy use (7.92×) over the country average.
Where do Renewable energy fans live in Germany?
Renewable energy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,032,340), Bayern (reach 1,709,267), and Baden-Württemberg (reach 1,551,374). These three regions account for the largest share of the active audience.
What other brands do Renewable energy fans also like?
Beyond Renewable energy itself, the audience over-indexes on Solar power (9.23×), Efficient energy use (7.92×), Photovoltaics (8.61×), and Balkonkraftwerk (8.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.