Rascasse Audience Intelligence

Octupus Energy Target Market in Germany

A data profile of the people who buy, follow and care about Octupus Energy in Germany — modelled from more than twelve digital signal sources. Octupus Energy has an estimated audience of 2,229,635 people in Germany.

#358among Brand in Germany#294in Business & Career

The average Octupus Energy fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Renewable energy, Sustainable energy, Efficient energy use, with strongest over-indexing on Renewable energy (8.58× the country average).

Demographically, the Octupus Energy audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Octupus Energy fan in Germany is balanced, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Renewable energy.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Octupus Energy profile in Germany.

Audience size
2.2M
in Germany
Gender
47.0%♀
53.0% male
Age
40.9
average years
Country rank
#2985
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Octupus Energy

47.0% are female, 53.0% are male, average age 40.9.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Octupus Energy audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age40.9
Estimated audience size2,229,635
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Octupus Energy audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Octupus Energy audience comes from Germany.

Worldwide audience distribution share by country for Octupus Energy
CountryShare
United Kingdom63.2%
Germany10.1%
Italy8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Octupus Energy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Octupus Energy customers by region in Germany
#RegionReachAffinity×
01Berlin~100K1.19×
02Niedersachsen~200K1.13×
03Rheinland-Pfalz~100K1.13×
04Thüringen~60K1.13×
05Nordrhein-Westfalen~500K1.10×
06Brandenburg~70K1.08×
07Schleswig-Holstein~80K1.04×
08Saarland~30K1.00×
09Bayern~400K0.98×
10Baden-Württemberg~300K0.94×
11Sachsen~100K0.92×
12Sachsen-Anhalt~50K0.92×
13Hamburg~50K0.92×
14Hessen~200K0.90×
15Mecklenburg-Vorpommern~40K0.87×
16Bremen~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Octupus Energy, Germany
0.79×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Octupus Energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Octupus Energy audience
#·InterestCategoryAffinity×
01Renewable energyBusiness & Career8.58×
02Sustainable energyHome & Garden6.68×
03Solar cellHome & Garden6.00×
04Energy conservationHome & Garden5.97×
05Efficient energy useTechnology & Electronics5.29×
06PhotovoltaicsHome & Garden4.98×
07Solar powerHome & Garden4.57×
08Photovoltaic systemHome & Garden4.28×
09EnergyHome & Garden4.14×
10Sustainable productsPolitics & Society3.34×
11Ethical consumerismShopping3.28×
12Simple livingPolitics & Society3.02×
13PaybackShopping2.69×
14BiologyHealth2.59×
15Solar energyHome & Garden2.45×
16PatioHome & Garden2.30×
17Fair tradeBusiness & Career2.30×
18CHIO AachenSports2.17×
19French BulldogPets & Animals1.97×
20PoliticsPolitics & Society1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Octupus Energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Octupus Energy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.59×
Need for SecurityCONSERVATISM1.49×
IndulgenceJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Octupus Energy audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Pet OwnershipJOY0.91×
Price SensitivityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Octupus Energy's target market in Germany?

Octupus Energy's target market in Germany covers an estimated 2,229,635 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Octupus Energy customers?

47.0% of the Octupus Energy audience are female, 53.0% are male, with an average age of 40.9 years.

03

Which brands do Octupus Energy fans like most?

Octupus Energy fans show strongest brand affinity for Renewable energy (8.58×), Sustainable energy (6.68×), and Efficient energy use (5.29×) over the country average.

04

Where do Octupus Energy fans live in Germany?

Octupus Energy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Octupus Energy fans also like?

Beyond Octupus Energy itself, the audience over-indexes on Sustainable energy (6.68×), Efficient energy use (5.29×), Energy (4.14×), and Photovoltaics (4.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Octupus Energy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Octupus Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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