Octupus Energy Audience in Germany
Octupus Energy has an estimated audience of 2,237,980 people in Germany. 47.4% are female, 52.6% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Octupus Energy fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Business & Career · Type: Brand · Subtype: Energy
Demographics of Octupus Energy fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 41.0 |
| Estimated audience size | 2,237,980 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 586,448 | 1.2× |
| Bayern | 360,169 | 1× |
| Baden-Württemberg | 294,905 | 0.97× |
| Niedersachsen | 251,343 | 1.16× |
| Hessen | 159,200 | 0.93× |
| Rheinland-Pfalz | 133,008 | 1.19× |
| Berlin | 117,678 | 1.18× |
| Sachsen | 101,864 | 0.93× |
| Schleswig-Holstein | 84,193 | 1.05× |
| Brandenburg | 72,873 | 1.05× |
| Thüringen | 58,975 | 1.03× |
| Sachsen-Anhalt | 50,681 | 0.87× |
| Hamburg | 48,664 | 0.96× |
| Mecklenburg-Vorpommern | 35,262 | 0.83× |
| Saarland | 25,494 | 0.93× |
| Bremen | 14,058 | 0.73× |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 63.2% |
| Germany | 10.6% |
| Italy | 8.4% |
See Octupus Energy audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Vattenfall (3,370,571)
- Octopus Energy (1,475,739)
- EnBW (1,446,110)
- Eprimo (929,798)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Octupus Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.