Simple living Audience in Germany
Simple living has an estimated audience of 2,662,130 people in Germany. 59.1% are female, 40.9% are male, average age 39.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Sustainable living, Sustainable energy, Ethical consumerism, Renewable energy, Efficient energy use.
The average Simple living fan in Germany is 39.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Sustainable living, Sustainable energy, Ethical consumerism, with strongest over-indexing on Sustainable living (6.06× the country average). Demographically, the Simple living audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Simple living fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.5 |
| Estimated audience size | 2,662,130 |
Audience persona
The typical Simple living fan in Germany is more female, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable living.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 602,318 | 1.41× |
| Nordrhein-Westfalen | 562,837 | 0.97× |
| Baden-Württemberg | 530,896 | 1.46× |
| Niedersachsen | 265,962 | 1.03× |
| Hessen | 183,943 | 0.91× |
| Rheinland-Pfalz | 157,056 | 1.18× |
| Sachsen | 133,000 | 1.02× |
| Schleswig-Holstein | 100,885 | 1.06× |
| Berlin | 85,967 | 0.72× |
| Brandenburg | 66,566 | 0.81× |
| Thüringen | 57,349 | 0.85× |
| Sachsen-Anhalt | 54,232 | 0.79× |
| Hamburg | 48,209 | 0.8× |
| Mecklenburg-Vorpommern | 42,541 | 0.84× |
| Saarland | 33,319 | 1.02× |
| Bremen | 26,409 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable living | 6.06× | Home & Garden |
| Sustainable energy | 4.51× | Home & Garden |
| Ethical consumerism | 6.07× | Shopping |
| Renewable energy | 3.99× | Business & Career |
| Efficient energy use | 4.05× | Technology & Electronics |
| Vegetarian cuisine | 3.61× | Food & Beverages |
| Sports | 1.91× | Sports |
| Solar power | 3.86× | Home & Garden |
| Food and drink | 1.55× | Food & Beverages |
| Music | 1.61× | Business & Career |
| Zero waste | 5.17× | Home & Garden |
| Tagesschau | 1.86× | Movies & TV |
| Sustainable consumption | 7.27× | Food & Beverages |
| Fair trade | 3.47× | Business & Career |
| Sustainable clothing | 4.55× | Fashion & Accessoires |
| Healthy habits | 2.67× | Health |
| Sustainable design | 5.25× | Business & Career |
| Sustainable products | 4.61× | Politics & Society |
| Natural resource | 3.23× | Politics & Society |
| Vegan organic gardening | 5.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.59 |
| Indulgence | JOY | 1.93 |
| DIY Mentality | THRILL | 1.85 |
| Design Affinity | PREMIUM | 1.53 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Early Adopter Mentality | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 6.3% |
| United Kingdom | 5.7% |
See Simple living audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Simple living have in Germany?
Simple living has an estimated audience of 2,662,130 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Simple living fans?
59.1% of Simple living fans are female, 40.9% are male, with an average age of 39.5 years.
Which brands do Simple living fans like most?
Simple living fans show strongest brand affinity for Sustainable living (6.06×), Sustainable energy (4.51×), and Ethical consumerism (6.07×) over the country average.
Where do Simple living fans live in Germany?
Simple living fans in Germany are most concentrated in Bayern (reach 602,318), Nordrhein-Westfalen (reach 562,837), and Baden-Württemberg (reach 530,896). These three regions account for the largest share of the active audience.
What other brands do Simple living fans also like?
Beyond Simple living itself, the audience over-indexes on Sustainable energy (4.51×), Ethical consumerism (6.07×), Renewable energy (3.99×), and Efficient energy use (4.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Simple living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.