Rascasse Audience Intelligence

Simple living Audience in Germany

A data profile of the people who buy, follow and care about Simple living in Germany — modelled from more than twelve digital signal sources. Simple living has an estimated audience of 2,662,130 people in Germany.

#1484among Topic in Germany#76in Politics & Society

The average Simple living fan in Germany is 39.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Sustainable living, Sustainable energy, Ethical consumerism, with strongest over-indexing on Sustainable living (6.06× the country average).

Demographically, the Simple living audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Simple living fan in Germany is more female, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable living.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simple living profile in Germany.

Audience size
2.7M
in Germany
Gender
59.1%♀
40.9% male
Age
39.5
average years
Country rank
#2457
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Simple living fans

59.1% are female, 40.9% are male, average age 39.5.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Simple living audience in Germany
MetricValue
Female59.1%
Male40.9%
Average age39.5
Estimated audience size2,662,130
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Simple living audience in Germany
Age bracketShare%
16-1913%
20-2924%
30-3924%
40-4922%
50+17%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Simple living audience comes from Germany.

Worldwide audience distribution share by country for Simple living
CountryShare
United States20.1%
Italy6.3%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simple living audience in Germany is strongest.

Fig. 05

Top regions by affinity

Simple living fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~600K1.38×
02Baden-Württemberg~500K1.34×
03Thüringen~80K1.13×
04Bremen~30K1.11×
05Saarland~30K1.07×
06Rheinland-Pfalz~100K1.04×
07Mecklenburg-Vorpommern~50K1.00×
08Sachsen~100K0.99×
09Schleswig-Holstein~90K0.99×
10Niedersachsen~200K0.96×
11Sachsen-Anhalt~60K0.94×
12Nordrhein-Westfalen~500K0.92×
13Hessen~200K0.91×
14Brandenburg~70K0.91×
15Hamburg~50K0.88×
16Berlin~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Simple living, Germany
0.80×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simple living audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simple living audience
#·InterestCategoryAffinity×
01Sustainable consumptionFood & Beverages7.27×
02Ethical consumerismShopping6.07×
03Sustainable livingHome & Garden6.06×
04Vegan organic gardeningHome & Garden5.62×
05Sustainable designBusiness & Career5.25×
06Zero wasteHome & Garden5.17×
07Sustainable productsPolitics & Society4.61×
08Sustainable clothingFashion & Accessoires4.55×
09Sustainable energyHome & Garden4.51×
10Efficient energy useTechnology & Electronics4.05×
11Renewable energyBusiness & Career3.99×
12Solar powerHome & Garden3.86×
13Vegetarian cuisineFood & Beverages3.61×
14Fair tradeBusiness & Career3.47×
15Natural resourcePolitics & Society3.23×
16Healthy habitsHealth2.67×
17SportsSports1.91×
18TagesschauMovies & TV1.86×
19MusicBusiness & Career1.61×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simple living audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simple living audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.19×
Design AffinityPREMIUM1.91×
Urban LifestyleOPEN1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simple living audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
SpiritualityBALANCE1.02×
PatriotismCONSERVATISM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Simple living have in Germany?

Simple living has an estimated audience of 2,662,130 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Simple living fans?

59.1% of Simple living fans are female, 40.9% are male, with an average age of 39.5 years.

03

Which brands do Simple living fans like most?

Simple living fans show strongest brand affinity for Sustainable living (6.06×), Sustainable energy (4.51×), and Ethical consumerism (6.07×) over the country average.

04

Where do Simple living fans live in Germany?

Simple living fans in Germany are most concentrated in Bayern (reach ~600K), Nordrhein-Westfalen (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Simple living fans also like?

Beyond Simple living itself, the audience over-indexes on Sustainable energy (4.51×), Ethical consumerism (6.07×), Renewable energy (3.99×), and Efficient energy use (4.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Simple living audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Simple living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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