Sustainable design Audience in Germany
Sustainable design has an estimated audience of 2,218,654 people in Germany. 65.3% are female, 34.7% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Sustainable design fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Sustainable design audience skews more female with an average age of 35.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Sustainable design fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 35.5 |
| Estimated audience size | 2,218,654 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 258,578 | 0.53× |
| Bayern | 165,162 | 0.46× |
| Baden-Württemberg | 154,721 | 0.51× |
| Berlin | 106,521 | 1.07× |
| Hessen | 99,442 | 0.59× |
| Niedersachsen | 71,642 | 0.33× |
| Sachsen-Anhalt | 66,593 | 1.16× |
| Thüringen | 66,490 | 1.18× |
| Rheinland-Pfalz | 60,815 | 0.55× |
| Bremen | 59,498 | 3.14× |
| Brandenburg | 58,916 | 0.86× |
| Mecklenburg-Vorpommern | 57,504 | 1.36× |
| Saarland | 57,164 | 2.1× |
| Schleswig-Holstein | 57,046 | 0.72× |
| Sachsen | 55,437 | 0.51× |
| Hamburg | 47,331 | 0.94× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.42 |
| Sustainability | BALANCE | 3.83 |
| Design Affinity | PREMIUM | 1.88 |
| Quality Awareness | PREMIUM | 1.69 |
| Indulgence | JOY | 1.65 |
| Creativity | OPEN | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Germany | 7.9% |
| United Kingdom | 7.2% |
See Sustainable design audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sustainable design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.