Rascasse Audience Intelligence

Sustainable design Audience in Germany

A data profile of the people who buy, follow and care about Sustainable design in Germany — modelled from more than twelve digital signal sources. Sustainable design has an estimated audience of 2,218,654 people in Germany.

#120among Field of study in Germany#1761among Topic in Germany#295in Business & Career

The average Sustainable design fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable design profile in Germany.

Audience size
2.2M
in Germany
Gender
65.3%♀
34.7% male
Age
35.5
average years
Country rank
#3006
Topic in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable design fans

65.3% are female, 34.7% are male, average age 35.5.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Sustainable design audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age35.5
Estimated audience size2,218,654
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Sustainable design audience in Germany
Age bracketShare%
16-1922%
20-2928%
30-3922%
40-4918%
50+10%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Sustainable design audience comes from Germany.

Worldwide audience distribution share by country for Sustainable design
CountryShare
United States19.9%
Germany7.9%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable design audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sustainable design fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.41×
02Saarland~30K1.21×
03Mecklenburg-Vorpommern~50K1.07×
04Sachsen-Anhalt~60K1.03×
05Thüringen~60K1.03×
06Berlin~100K1.01×
07Hamburg~50K0.98×
08Brandenburg~70K0.97×
09Schleswig-Holstein~80K0.95×
10Rheinland-Pfalz~100K0.92×
11Sachsen~100K0.91×
12Niedersachsen~200K0.86×
13Hessen~100K0.86×
14Baden-Württemberg~200K0.82×
15Bayern~300K0.78×
16Nordrhein-Westfalen~400K0.75×
Fig. 06

Affinity by region

Affinity by region — Sustainable design, Germany
0.75×1.00×1.41×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Sustainable design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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