A data profile of the people who buy, follow and care about Simple living in United Kingdom — modelled from more than twelve digital signal sources. Simple living has an estimated audience of 3,541,891 people in United Kingdom.
The average Simple living fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Now TV, Ethical consumerism, Sustainable living, with strongest over-indexing on Now TV (6.16× the country average).
Demographically, the Simple living audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Simple living fan in United Kingdom is more female, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Now TV.
The key figures that characterise the Simple living profile in United Kingdom.
64.0% are female, 36.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 43.0 |
| Estimated audience size | 3,541,891 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Simple living audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 6.3% |
| United Kingdom | 5.7% |
Where the Simple living audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.12× | |
| 02 | East of England | ~300K | 1.07× | |
| 03 | South West | ~300K | 1.06× | |
| 04 | Wales | ~200K | 1.06× | |
| 05 | Scotland | ~300K | 1.00× | |
| 06 | North East | ~100K | 1.00× | |
| 07 | Yorkshire and the Humber | ~300K | 0.99× | |
| 08 | England | ~2.5M | 0.98× | |
| 09 | South East | ~500K | 0.97× | |
| 10 | East Midlands | ~200K | 0.97× | |
| 11 | Northern Ireland | ~100K | 0.97× | |
| 12 | North West | ~300K | 0.90× |
The strongest cross-interests of the Simple living audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Now TV | Movies & TV | 6.16× | ||
| 02 | Raw material | Business & Career | 5.48× | ||
| 03 | Ethical consumerism | Shopping | 5.42× | ||
| 04 | Sustainable living | Home & Garden | 4.44× | ||
| 05 | Plant-based diet | Health | 4.25× | ||
| 06 | Sustainable products | Politics & Society | 4.22× | ||
| 07 | Wine & Spirits | Food & Beverages | 3.83× | ||
| 08 | Zero waste | Home & Garden | 3.67× | ||
| 09 | Natural foods | Food & Beverages | 3.62× | ||
| 10 | Sustainable fashion | Fashion & Accessoires | 3.26× | ||
| 11 | Organic product | Food & Beverages | 3.01× | ||
| 12 | Environmentalism | Politics & Society | 2.85× | ||
| 13 | Sustainable energy | Home & Garden | 2.79× | ||
| 14 | Vegetarian cuisine | Food & Beverages | 2.60× | ||
| 15 | Home decorating ideas | Home & Garden | 2.58× | ||
| 16 | Natural resource | Politics & Society | 2.56× | ||
| 17 | Home Interior Design | Home & Garden | 2.49× | ||
| 18 | Outdoor enthusiast | Sports | 2.38× | ||
| 19 | Expensive Taste | Business & Career | 2.34× | ||
| 20 | Halifax (United Kingdom bank) | Business & Career | 2.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.91× | |
| Design Affinity | PREMIUM | 1.62× | |
| Mindfulness | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.61× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Quality Awareness | PREMIUM | 0.85× |
Simple living has an estimated audience of 3,541,891 people in United Kingdom, concentrated in England and South East.
64.0% of Simple living fans are female, 36.0% are male, with an average age of 43.0 years.
Simple living fans show strongest brand affinity for Now TV (6.16×), Ethical consumerism (5.42×), and Sustainable living (4.44×) over the country average.
Simple living fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Simple living itself, the audience over-indexes on Ethical consumerism (5.42×), Sustainable living (4.44×), Halifax (United Kingdom bank) (2.08×), and Sustainable products (4.22×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Simple living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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