A data profile of the people who buy, follow and care about Plant-based diet in United Kingdom — modelled from more than twelve digital signal sources. Plant-based diet has an estimated audience of 3,065,415 people in United Kingdom.
The average Plant-based diet fan in United Kingdom is 43.9 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, East of England.
Top brand affinities include Vegetarian cuisine, Vegan nutrition, Self care, with strongest over-indexing on Vegetarian cuisine (5.25× the country average).
Demographically, the Plant-based diet audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Plant-based diet fan in United Kingdom is more female, around 43.9 years old, with strong Mindfulness tendencies and a notable affinity for Vegetarian cuisine.
The key figures that characterise the Plant-based diet profile in United Kingdom.
71.2% are female, 28.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 43.9 |
| Estimated audience size | 3,065,415 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Plant-based diet audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 35.2% |
| United Kingdom | 10.6% |
| India | 8.1% |
Where the Plant-based diet audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~400K | 1.50× | |
| 02 | Wales | ~200K | 1.35× | |
| 03 | Northern Ireland | ~100K | 1.31× | |
| 04 | West Midlands | ~100K | 0.99× | |
| 05 | Yorkshire and the Humber | ~200K | 0.92× | |
| 06 | North East | ~100K | 0.91× | |
| 07 | East of England | ~200K | 0.88× | |
| 08 | East Midlands | ~200K | 0.84× | |
| 09 | South West | ~200K | 0.82× | |
| 10 | South East | ~300K | 0.80× | |
| 11 | North West | ~200K | 0.73× |
The strongest cross-interests of the Plant-based diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cyclic ketogenic diet | Food & Beverages | 9.85× | ||
| 02 | Camel (cigarette) | Food & Beverages | 9.33× | ||
| 03 | Paleolithic diet | Health | 6.62× | ||
| 04 | Healthy Lifestyles | Health | 6.31× | ||
| 05 | Vegan nutrition | Health | 6.01× | ||
| 06 | Vegan Recipes | Food & Beverages | 5.92× | ||
| 07 | Healthy food | Health | 5.66× | ||
| 08 | Vegetarian cuisine | Food & Beverages | 5.25× | ||
| 09 | Natural foods | Food & Beverages | 4.44× | ||
| 10 | Human nutrition | Food & Beverages | 4.27× | ||
| 11 | Organic product | Food & Beverages | 3.88× | ||
| 12 | Ketone | Health | 3.82× | ||
| 13 | Healthy habits | Health | 3.73× | ||
| 14 | Gluten-free diet | Food & Beverages | 3.59× | ||
| 15 | Self care | Health | 3.28× | ||
| 16 | Healthy diet | Health | 2.67× | ||
| 17 | Mounjaro | Health | 2.66× | ||
| 18 | Costco | Shopping | 2.54× | ||
| 19 | Health & wellness | Health | 2.09× | ||
| 20 | Harry Potter | Movies & TV | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.55× | |
| Sports Activity | POWER | 1.59× | |
| Design Affinity | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.92× | |
| Convenience Orientation | PREMIUM | 1.00× |
Plant-based diet has an estimated audience of 3,065,415 people in United Kingdom, concentrated in Scotland and South East.
71.2% of Plant-based diet fans are female, 28.8% are male, with an average age of 43.9 years.
Plant-based diet fans show strongest brand affinity for Vegetarian cuisine (5.25×), Vegan nutrition (6.01×), and Self care (3.28×) over the country average.
Plant-based diet fans in United Kingdom are most concentrated in Scotland (reach ~400K), South East (reach ~300K), and East of England (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Plant-based diet itself, the audience over-indexes on Vegan nutrition (6.01×), Self care (3.28×), Healthy food (5.66×), and Healthy habits (3.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Plant-based diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.