A data profile of the people who buy, follow and care about Gluten-free diet in United Kingdom — modelled from more than twelve digital signal sources. Gluten-free diet has an estimated audience of 4,195,049 people in United Kingdom.
The average Gluten-free diet fan in United Kingdom is 42.2 years old, more female, and lives primarily in North West.
The audience is concentrated in North West, South East, Scotland.
Top brand affinities include Plant-based diet, Folic acid, Health & wellness, with strongest over-indexing on Plant-based diet (6.21× the country average).
Demographically, the Gluten-free diet audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gluten-free diet fan in United Kingdom is more female, around 42.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Plant-based diet.
The key figures that characterise the Gluten-free diet profile in United Kingdom.
75.3% are female, 24.7% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 42.2 |
| Estimated audience size | 4,195,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Gluten-free diet audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 37.7% |
| United Kingdom | 7.0% |
| Japan | 4.7% |
Where the Gluten-free diet audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~300K | 1.35× | |
| 02 | Northern Ireland | ~200K | 1.23× | |
| 03 | North West | ~500K | 1.21× | |
| 04 | Scotland | ~400K | 1.15× | |
| 05 | South West | ~400K | 1.06× | |
| 06 | East Midlands | ~300K | 1.04× | |
| 07 | East of England | ~400K | 0.93× | |
| 08 | North East | ~100K | 0.86× | |
| 09 | South East | ~500K | 0.85× | |
| 10 | Yorkshire and the Humber | ~300K | 0.76× | |
| 11 | West Midlands | ~100K | 0.72× | |
| 12 | Greater London | ~400K | 0.71× |
The strongest cross-interests of the Gluten-free diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Healthy Recipes | Food & Beverages | 7.34× | ||
| 02 | Plant-based diet | Health | 6.21× | ||
| 03 | Folic acid | Health | 5.10× | ||
| 04 | Vegetarian cuisine | Food & Beverages | 2.76× | ||
| 05 | Mounjaro | Health | 2.49× | ||
| 06 | Healthy diet | Health | 2.18× | ||
| 07 | Self care | Health | 2.15× | ||
| 08 | Newcast | Business & Career | 2.04× | ||
| 09 | Natural product | Food & Beverages | 2.02× | ||
| 10 | Health & wellness | Health | 2.01× | ||
| 11 | Weight loss (Fitness And wellness) | Health | 2.00× | ||
| 12 | Outdoor enthusiast | Sports | 1.86× | ||
| 13 | Foodie | Food & Beverages | 1.80× | ||
| 14 | Veganism | Food & Beverages | 1.71× | ||
| 15 | Nutrient | Food & Beverages | 1.70× | ||
| 16 | Skin care | Beauty & Wellness | 1.63× | ||
| 17 | Personal development | Business & Career | 1.60× | ||
| 18 | Waitrose | Shopping | 1.58× | ||
| 19 | Fruit | Food & Beverages | 1.54× | ||
| 20 | Cuisine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.99× | |
| Design Affinity | PREMIUM | 1.58× | |
| Pet Ownership | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Risk Appetite | THRILL | 0.84× |
Gluten-free diet has an estimated audience of 4,195,049 people in United Kingdom, concentrated in North West and South East.
75.3% of Gluten-free diet fans are female, 24.7% are male, with an average age of 42.2 years.
Gluten-free diet fans show strongest brand affinity for Plant-based diet (6.21×), Folic acid (5.1×), and Health & wellness (2.01×) over the country average.
Gluten-free diet fans in United Kingdom are most concentrated in North West (reach ~500K), South East (reach ~500K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Gluten-free diet itself, the audience over-indexes on Folic acid (5.1×), Health & wellness (2.01×), Veganism (1.71×), and Healthy diet (2.18×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Gluten-free diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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