A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in United Kingdom — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 11,052,948 people in United Kingdom.
The average Weight loss (Fitness And wellness) fan in United Kingdom is 42.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Volunteering, Hobby, Kitchen, with strongest over-indexing on Volunteering (2.73× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Weight loss (Fitness And wellness) fan in United Kingdom is more female, around 42.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Volunteering.
The key figures that characterise the Weight loss (Fitness And wellness) profile in United Kingdom.
71.6% are female, 28.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 42.6 |
| Estimated audience size | 11,052,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Weight loss (Fitness And wellness) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
Where the Weight loss (Fitness And wellness) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~8.5M | 1.50× | |
| 02 | West Midlands | ~700K | 1.47× | |
| 03 | Yorkshire and the Humber | ~1M | 1.38× | |
| 04 | North East | ~500K | 1.17× | |
| 05 | East of England | ~1M | 1.06× | |
| 06 | Wales | ~600K | 0.90× | |
| 07 | East Midlands | ~700K | 0.85× | |
| 08 | South East | ~1M | 0.83× | |
| 09 | Scotland | ~800K | 0.81× | |
| 10 | Northern Ireland | ~300K | 0.81× | |
| 11 | South West | ~700K | 0.76× | |
| 12 | North West | ~600K | 0.50× |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hormone | Health | 3.94× | ||
| 02 | Boy George | Music & Radio | 3.05× | ||
| 03 | Volunteering | Politics & Society | 2.73× | ||
| 04 | Adoption | Kids & Family | 2.60× | ||
| 05 | Mother's Day | Kids & Family | 2.36× | ||
| 06 | Wikipedia | Internet & Social Media | 2.25× | ||
| 07 | Hot tub | Home & Garden | 2.18× | ||
| 08 | Refrigerator | Home & Garden | 2.16× | ||
| 09 | Hobby | Home & Garden | 2.00× | ||
| 10 | Mobile home | Cars & Mobility | 1.96× | ||
| 11 | Satire | Literature | 1.95× | ||
| 12 | Esso | Cars & Mobility | 1.92× | ||
| 13 | Distilled beverage | Food & Beverages | 1.78× | ||
| 14 | Kitchen | Home & Garden | 1.74× | ||
| 15 | Aldi | Shopping | 1.73× | ||
| 16 | Organic food | Food & Beverages | 1.71× | ||
| 17 | Local food | Food & Beverages | 1.70× | ||
| 18 | Internet & Social Media | 1.68× | |||
| 19 | William Hill (bookmaker) | Games | 1.52× | ||
| 20 | Weddings | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.55× | |
| Sustainability | BALANCE | 1.28× | |
| Mindfulness | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.95× | |
| Spirituality | BALANCE | 0.97× | |
| Patriotism | CONSERVATISM | 0.98× |
Weight loss (Fitness And wellness) has an estimated audience of 11,052,948 people in United Kingdom, concentrated in England and South East.
71.6% of Weight loss (Fitness And wellness) fans are female, 28.4% are male, with an average age of 42.6 years.
Weight loss (Fitness And wellness) fans show strongest brand affinity for Volunteering (2.73×), Hobby (2×), and Kitchen (1.74×) over the country average.
Weight loss (Fitness And wellness) fans in United Kingdom are most concentrated in England (reach ~8.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Weight loss (Fitness And wellness) itself, the audience over-indexes on Hobby (2×), Kitchen (1.74×), Wikipedia (2.25×), and Aldi (1.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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