Weight loss (Fitness And wellness) Audience in United Kingdom
Weight loss (Fitness And wellness) has an estimated audience of 11,052,948 people in United Kingdom. 71.6% are female, 28.4% are male, average age 42.6. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, Drinking establishment, Real property, Hobby, Tax refund.
The average Weight loss (Fitness And wellness) fan in United Kingdom is 42.6 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, Drinking establishment, Real property, with strongest over-indexing on Weddings (1.83× the country average). Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Weight loss (Fitness And wellness) fans
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 42.6 |
| Estimated audience size | 11,052,948 |
Audience persona
The typical Weight loss (Fitness And wellness) fan in United Kingdom is more female, around 42.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,289,711 | 1.5× |
| South East | 1,232,483 | 0.83× |
| Yorkshire and the Humber | 1,228,739 | 1.38× |
| East of England | 1,068,891 | 1.06× |
| Scotland | 800,533 | 0.8× |
| West Midlands | 696,413 | 1.47× |
| South West | 682,747 | 0.75× |
| East Midlands | 659,364 | 0.85× |
| North West | 565,246 | 0.48× |
| Wales | 564,992 | 0.9× |
| North East | 507,465 | 1.18× |
| Northern Ireland | 270,875 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.83× | Kids & Family |
| Drinking establishment | 3.94× | Food & Beverages |
| Real property | 2.94× | Home & Garden |
| Hobby | 1.69× | Home & Garden |
| Tax refund | 3.94× | Business & Career |
| Diabetes mellitus awareness | 3.94× | Health |
| Home Bargains | 1.7× | Shopping |
| Distilled beverage | 1.59× | Food & Beverages |
| Vegetable | 1.72× | Food & Beverages |
| Ethanol | 3.66× | Health |
| 1.54× | Internet & Social Media | |
| Expensive Taste | 2.1× | Business & Career |
| Bored Panda | 3.17× | Internet & Social Media |
| Sports nutrition | 3.94× | Food & Beverages |
| Purchase discount | 3.03× | Shopping |
| TripAdvisor | 1.65× | Travel & Leisure |
| Volunteering | 1.62× | Politics & Society |
| Destination spa | 3.94× | Health |
| Refrigerator | 1.8× | Home & Garden |
| Hormone | 3.49× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.27 |
| Design Affinity | PREMIUM | 1.16 |
| Price Sensitivity | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.15 |
| Indulgence | JOY | 1.12 |
| Sustainability | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
See Weight loss (Fitness And wellness) audiences in other countries
- Weight loss (Fitness And wellness) — Germany
- Weight loss (Fitness And wellness) — United States
- Weight loss (Fitness And wellness) — France
- Weight loss (Fitness And wellness) — Italy
- Weight loss (Fitness And wellness) — Spain
- Weight loss (Fitness And wellness) — Brazil
- Weight loss (Fitness And wellness) — Japan
- Weight loss (Fitness And wellness) — South Korea
- Weight loss (Fitness And wellness) — India
More Health audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Weight loss (Fitness And wellness) have in United Kingdom?
Weight loss (Fitness And wellness) has an estimated audience of 11,052,948 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Weight loss (Fitness And wellness) fans?
71.6% of Weight loss (Fitness And wellness) fans are female, 28.4% are male, with an average age of 42.6 years.
Which brands do Weight loss (Fitness And wellness) fans like most?
Weight loss (Fitness And wellness) fans show strongest brand affinity for Weddings (1.83×), Drinking establishment (3.94×), and Real property (2.94×) over the country average.
Where do Weight loss (Fitness And wellness) fans live in United Kingdom?
Weight loss (Fitness And wellness) fans in United Kingdom are most concentrated in England (reach 8,289,711), South East (reach 1,232,483), and Yorkshire and the Humber (reach 1,228,739). These three regions account for the largest share of the active audience.
What other brands do Weight loss (Fitness And wellness) fans also like?
Beyond Weight loss (Fitness And wellness) itself, the audience over-indexes on Drinking establishment (3.94×), Real property (2.94×), Hobby (1.69×), and Tax refund (3.94×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.