A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Italy — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 9,674,790 people in Italy.
Weight loss (Fitness And wellness) has an estimated audience of 9,674,790 people in Italy. 68.6% are female, 31.4% are male, average age 41.0. Top brand affinities: Singer-songwriter, Coop, Google Images, Paleolithic diet, Adriatic Sea.
Top brand affinities include Singer-songwriter, Coop, Google Images, with strongest over-indexing on Singer-songwriter (1.79× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Weight loss (Fitness And wellness) fan in Italy is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Singer-songwriter.
The key figures that characterise the Weight loss (Fitness And wellness) profile in Italy.
68.6% are female, 31.4% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 41.0 |
| Estimated audience size | 9,674,790 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marella | Fashion & Accessoires | 3.94× | ||
| 02 | Google Images | Internet & Social Media | 3.62× | ||
| 03 | Paleolithic diet | Health | 3.06× | ||
| 04 | Diet food | Food & Beverages | 2.80× | ||
| 05 | Vatican City | Travel & Leisure | 2.63× | ||
| 06 | Cholesterol | Food & Beverages | 2.58× | ||
| 07 | Ischia | Travel & Leisure | 2.39× | ||
| 08 | Adriatic Sea | Travel & Leisure | 2.04× | ||
| 09 | Coop | Food & Beverages | 1.86× | ||
| 10 | Singer-songwriter | Music & Radio | 1.79× | ||
| 11 | Expert (company) | Shopping | 1.79× | ||
| 12 | Slovenia | Travel & Leisure | 1.73× | ||
| 13 | Travel website | Travel & Leisure | 1.66× | ||
| 14 | Instant messaging | Internet & Social Media | 1.65× | ||
| 15 | Shampoo | Beauty & Wellness | 1.65× | ||
| 16 | Self-esteem | Health | 1.59× | ||
| 17 | Self-awareness | Health | 1.56× | ||
| 18 | Confectionery | Food & Beverages | 1.52× | ||
| 19 | Skin care | Beauty & Wellness | 1.51× | ||
| 20 | Rural tourism | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Community Orientation | OPEN | 1.33× | |
| Mindfulness | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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