Weight loss (Fitness And wellness) Audience in Italy
Weight loss (Fitness And wellness) has an estimated audience of 9,674,790 people in Italy. 68.6% are female, 31.4% are male, average age 41.0. Top brand affinities: Instant messaging, Horoscope, Slovenia, Meat, Expert (company).
Top brand affinities include Instant messaging, Horoscope, Slovenia, with strongest over-indexing on Instant messaging (2.29× the country average). Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.
Category: Health · Type: Topic
Demographics of Weight loss (Fitness And wellness) fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 41.0 |
| Estimated audience size | 9,674,790 |
Audience persona
The typical Weight loss (Fitness And wellness) fan in Italy is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.29× | Internet & Social Media |
| Horoscope | 3.41× | Health |
| Slovenia | 1.97× | Travel & Leisure |
| Meat | 1.65× | Food & Beverages |
| Expert (company) | 2.45× | Shopping |
| Progressive rock | 2.11× | Music & Radio |
| Ischia | 2.84× | Travel & Leisure |
| Volunteering | 1.5× | Politics & Society |
| Deal of the day | 1.7× | Shopping |
| Pillow | 2.68× | Home & Garden |
| Paleolithic diet | 2.68× | Health |
| General practitioner | 2.13× | Health |
| Google Images | 3.11× | Internet & Social Media |
| Rural tourism | 1.72× | Travel & Leisure |
| Leggings | 2.13× | Fashion & Accessoires |
| Charity and causes | 1.54× | Business & Career |
| Stretching | 2.32× | Sports |
| Anti-aging cream | 1.66× | Beauty & Wellness |
| Shampoo | 1.64× | Beauty & Wellness |
| Enoteca | 2.06× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.17 |
| Healthy Lifestyle | BALANCE | 1.1 |
| Pet Ownership | JOY | 1.1 |
| DIY Mentality | THRILL | 1.09 |
| Travelling | THRILL | 1.09 |
| Creativity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
See Weight loss (Fitness And wellness) audiences in other countries
- Weight loss (Fitness And wellness) — Germany
- Weight loss (Fitness And wellness) — United States
- Weight loss (Fitness And wellness) — United Kingdom
- Weight loss (Fitness And wellness) — France
- Weight loss (Fitness And wellness) — Spain
- Weight loss (Fitness And wellness) — Brazil
- Weight loss (Fitness And wellness) — Japan
- Weight loss (Fitness And wellness) — South Korea
- Weight loss (Fitness And wellness) — India
- Weight loss (Fitness And wellness) — Canada
- Weight loss (Fitness And wellness) — Mexico
More Health audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.