A data profile of the people who buy, follow and care about Ischia in Italy — modelled from more than twelve digital signal sources. Ischia has an estimated audience of 3,557,860 people in Italy.
The average Ischia fan in Italy is 47.3 years old, more female, and lives primarily in Campania.
The audience is concentrated in Campania, Lombardy, Lazio.
Top brand affinities include UniCredit, Intesa Sanpaolo, Food, with strongest over-indexing on UniCredit (5.22× the country average).
Demographically, the Ischia audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Price Sensitivity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Ischia fan in Italy is more female, around 47.3 years old, with strong Price Sensitivity tendencies and a notable affinity for UniCredit.
The key figures that characterise the Ischia profile in Italy.
62.3% are female, 37.7% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 47.3 |
| Estimated audience size | 3,557,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Ischia audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 71.7% |
| Brazil | 5.9% |
| United States | 2.7% |
Where the Ischia audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1.5M | 4.20× | |
| 02 | Lazio | ~600K | 1.27× | |
| 03 | Abruzzo | ~80K | 1.04× | |
| 04 | Puglia | ~200K | 1.01× | |
| 05 | Tuscany | ~200K | 0.94× | |
| 06 | Lombardy | ~600K | 0.91× | |
| 07 | Marche | ~80K | 0.91× | |
| 08 | Basilicata | ~30K | 0.91× | |
| 09 | Trentino-Alto Adige/Südtirol | ~60K | 0.90× | |
| 10 | Calabria | ~100K | 0.89× | |
| 11 | Umbria | ~50K | 0.88× | |
| 12 | Emilia-Romagna | ~200K | 0.83× | |
| 13 | Molise | ~10K | 0.82× | |
| 14 | Sicilia | ~200K | 0.80× | |
| 15 | Veneto | ~200K | 0.80× | |
| 16 | Piedmont | ~200K | 0.73× | |
| 17 | Liguria | ~70K | 0.68× | |
| 18 | Friuli-Venezia Giulia | ~40K | 0.63× | |
| 19 | Aosta Valley | ~5K | 0.58× | |
| 20 | Sardinia | ~50K | 0.53× |
The strongest cross-interests of the Ischia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formula (boats) | Cars & Mobility | 8.67× | ||
| 02 | High-tech architecture | Home & Garden | 8.20× | ||
| 03 | Richmond, Virginia | Travel & Leisure | 6.76× | ||
| 04 | Gardaland | Travel & Leisure | 5.70× | ||
| 05 | Acqua & Sapone | Beauty & Wellness | 5.55× | ||
| 06 | UniCredit | Business & Career | 5.22× | ||
| 07 | Google Images | Internet & Social Media | 4.76× | ||
| 08 | Amalfi Coast | Travel & Leisure | 4.68× | ||
| 09 | Romagna | Travel & Leisure | 4.28× | ||
| 10 | Expert (company) | Shopping | 4.18× | ||
| 11 | Salento | Travel & Leisure | 4.16× | ||
| 12 | Intesa Sanpaolo | Business & Career | 4.15× | ||
| 13 | Abruzzo | Travel & Leisure | 3.71× | ||
| 14 | Enel | Home & Garden | 3.36× | ||
| 15 | Rimini | Travel & Leisure | 3.23× | ||
| 16 | Conad | Shopping | 2.74× | ||
| 17 | Apulia | Travel & Leisure | 2.37× | ||
| 18 | Food | Food & Beverages | 1.94× | ||
| 19 | Discount stores | Shopping | 1.65× | ||
| 20 | Naples | Travel & Leisure | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.49× | |
| Spirituality | BALANCE | 1.33× | |
| Tradition | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Sustainability | BALANCE | 0.90× | |
| Risk Appetite | THRILL | 0.94× |
Ischia has an estimated audience of 3,557,860 people in Italy, concentrated in Campania and Lombardy.
62.3% of Ischia fans are female, 37.7% are male, with an average age of 47.3 years.
Ischia fans show strongest brand affinity for UniCredit (5.22×), Intesa Sanpaolo (4.15×), and Food (1.94×) over the country average.
Ischia fans in Italy are most concentrated in Campania (reach ~1.5M), Lombardy (reach ~600K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Ischia itself, the audience over-indexes on Intesa Sanpaolo (4.15×), Food (1.94×), Acqua & Sapone (5.55×), and Conad (2.74×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ischia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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