Rascasse Audience Intelligence

Rimini Audience in Italy

A data profile of the people who buy, follow and care about Rimini in Italy — modelled from more than twelve digital signal sources. Rimini has an estimated audience of 6,050,114 people in Italy.

#59among POI in Italy#101in Travel & Leisure

The average Rimini fan in Italy is 45.9 years old, more female, and lives primarily in Emilia-Romagna.

The audience is concentrated in Emilia-Romagna, Lombardy, Lazio.

Top brand affinities include SuperEnalotto, Romagna, Riccione, with strongest over-indexing on SuperEnalotto (1.56× the country average).

Demographically, the Rimini audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Rimini fan in Italy is more female, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for SuperEnalotto.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rimini profile in Italy.

Audience size
6.1M
in Italy
Gender
58.3%♀
41.7% male
Age
45.9
average years
Country rank
#1042
POI in Italy
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rimini fans

58.3% are female, 41.7% are male, average age 45.9.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Rimini audience in Italy
MetricValue
Female58.3%
Male41.7%
Average age45.9
Estimated audience size6,050,114
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Rimini audience in Italy
Age bracketShare%
16-197%
20-2912%
30-3921%
40-4925%
50+36%
Fig. 04

Worldwide distribution

69.0%

of the worldwide Rimini audience comes from Italy.

Worldwide audience distribution share by country for Rimini
CountryShare
Italy69.0%
Germany2.8%
Bangladesh2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rimini audience in Italy is strongest.

Fig. 05

Top regions by affinity

Rimini fans by region: top regions in Italy
#RegionReachAffinity×
01Emilia-Romagna~2.5M4.85×
02Marche~300K1.96×
03Lombardy~1M1.09×
04Trentino-Alto Adige/Südtirol~100K1.04×
05Veneto~500K0.95×
06Tuscany~400K0.94×
07Umbria~90K0.93×
08Abruzzo~100K0.89×
09Puglia~300K0.79×
10Friuli-Venezia Giulia~80K0.74×
11Piedmont~300K0.72×
12Lazio~500K0.70×
13Molise~20K0.69×
14Liguria~100K0.64×
15Campania~400K0.62×
16Sicilia~300K0.61×
17Basilicata~30K0.61×
18Aosta Valley~9K0.61×
19Calabria~100K0.57×
20Sardinia~90K0.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rimini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rimini audience
#·InterestCategoryAffinity×
01Super Smash Bros. BrawlGames4.04×
02Linate AirportTravel & Leisure3.58×
03Malpensa AirportTravel & Leisure3.01×
04HailHome & Garden2.44×
05Rapid transitCars & Mobility2.41×
06RiccioneTravel & Leisure2.15×
07Melissa SattaFashion & Accessoires2.15×
08RomagnaTravel & Leisure2.00×
09Bocconi UniversityBusiness & Career1.97×
10Clinical trialHealth1.94×
11LicenseTechnology & Electronics1.86×
12Lake ComoTravel & Leisure1.81×
13University of BolognaBusiness & Career1.76×
14BudgetPolitics & Society1.61×
15Mirabilandia (Italy)Travel & Leisure1.60×
16SuperEnalottoGames1.56×
17CoalHome & Garden1.54×
18Seaside resortTravel & Leisure1.53×
19United Parcel ServiceBusiness & Career1.53×
20GazeboHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rimini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rimini audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.00×
SpiritualityBALANCE0.89×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rimini audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.45×
Risk AppetiteTHRILL0.49×
TravellingTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rimini have in Italy?

Rimini has an estimated audience of 6,050,114 people in Italy, concentrated in Emilia-Romagna and Lombardy.

02

What is the gender split and age of Rimini fans?

58.3% of Rimini fans are female, 41.7% are male, with an average age of 45.9 years.

03

Which brands do Rimini fans like most?

Rimini fans show strongest brand affinity for SuperEnalotto (1.56×), Romagna (2×), and Riccione (2.15×) over the country average.

04

Where do Rimini fans live in Italy?

Rimini fans in Italy are most concentrated in Emilia-Romagna (reach ~2.5M), Lombardy (reach ~1M), and Lazio (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Rimini fans also like?

Beyond Rimini itself, the audience over-indexes on Romagna (2×), Riccione (2.15×), Seaside resort (1.53×), and University of Bologna (1.76×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Italy

See Rimini audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Rimini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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