A data profile of the people who buy, follow and care about Seaside resort in Italy — modelled from more than twelve digital signal sources. Seaside resort has an estimated audience of 5,573,956 people in Italy.
The average Seaside resort fan in Italy is 46.4 years old, more female, and lives primarily in Friuli-Venezia Giulia.
The audience is concentrated in Friuli-Venezia Giulia, Lombardy, Lazio.
Top brand affinities include Dry cleaning, Ironing, Sofascore, with strongest over-indexing on Dry cleaning (19.84× the country average).
Demographically, the Seaside resort audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Indulgence, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Seaside resort fan in Italy is more female, around 46.4 years old, with strong Indulgence tendencies and a notable affinity for Dry cleaning.
The key figures that characterise the Seaside resort profile in Italy.
57.1% are female, 42.9% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 46.4 |
| Estimated audience size | 5,573,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Seaside resort audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.0% |
| United Kingdom | 11.7% |
| Italy | 10.5% |
Where the Seaside resort audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~700K | 6.53× | |
| 02 | Aosta Valley | ~10K | 1.02× | |
| 03 | Basilicata | ~50K | 1.01× | |
| 04 | Abruzzo | ~100K | 1.00× | |
| 05 | Molise | ~30K | 0.99× | |
| 06 | Umbria | ~90K | 0.97× | |
| 07 | Trentino-Alto Adige/Südtirol | ~100K | 0.96× | |
| 08 | Calabria | ~200K | 0.95× | |
| 09 | Sardinia | ~100K | 0.95× | |
| 10 | Liguria | ~100K | 0.94× | |
| 11 | Marche | ~100K | 0.94× | |
| 12 | Sicilia | ~400K | 0.90× | |
| 13 | Puglia | ~300K | 0.90× | |
| 14 | Tuscany | ~300K | 0.89× | |
| 15 | Piedmont | ~400K | 0.88× | |
| 16 | Emilia-Romagna | ~400K | 0.86× | |
| 17 | Veneto | ~400K | 0.86× | |
| 18 | Campania | ~500K | 0.85× | |
| 19 | Lazio | ~500K | 0.80× | |
| 20 | Lombardy | ~700K | 0.69× |
The strongest cross-interests of the Seaside resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dry cleaning | Home & Garden | 19.84× | ||
| 02 | Sorry | Music & Radio | 19.84× | ||
| 03 | Ironing | Home & Garden | 19.60× | ||
| 04 | DFB-Pokal | Sports | 15.51× | ||
| 05 | Moisture | Travel & Leisure | 14.21× | ||
| 06 | Gazeta Express | News | 13.32× | ||
| 07 | Pristina | Travel & Leisure | 9.97× | ||
| 08 | Top Channel | Movies & TV | 9.93× | ||
| 09 | TV Klan | Movies & TV | 8.64× | ||
| 10 | Hungarian language | Politics & Society | 4.08× | ||
| 11 | Sofascore | Sports | 3.99× | ||
| 12 | Southeast Europe | Travel & Leisure | 3.69× | ||
| 13 | Balkans | Travel & Leisure | 3.47× | ||
| 14 | Coast | Travel & Leisure | 3.05× | ||
| 15 | Rimini | Travel & Leisure | 2.49× | ||
| 16 | Rural tourism | Travel & Leisure | 1.96× | ||
| 17 | Resort | Travel & Leisure | 1.93× | ||
| 18 | Villa | Travel & Leisure | 1.74× | ||
| 19 | Take-out | Food & Beverages | 1.73× | ||
| 20 | Google Maps | Internet & Social Media | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.48× | |
| Travelling | THRILL | 1.31× | |
| Convenience Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Mindfulness | BALANCE | 0.82× | |
| Extroversion | THRILL | 0.84× |
Seaside resort has an estimated audience of 5,573,956 people in Italy, concentrated in Friuli-Venezia Giulia and Lombardy.
57.1% of Seaside resort fans are female, 42.9% are male, with an average age of 46.4 years.
Seaside resort fans show strongest brand affinity for Dry cleaning (19.84×), Ironing (19.6×), and Sofascore (3.99×) over the country average.
Seaside resort fans in Italy are most concentrated in Friuli-Venezia Giulia (reach ~700K), Lombardy (reach ~700K), and Lazio (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Seaside resort itself, the audience over-indexes on Ironing (19.6×), Sofascore (3.99×), Resort (1.93×), and Sorry (19.84×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Seaside resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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