Seaside resort Audience in Germany
Seaside resort has an estimated audience of 2,770,420 people in Germany. 60.4% are female, 39.6% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Music of Albania, Samsung TV, Roland Kaiser, Resort, Gala.
The average Seaside resort fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Music of Albania, Samsung TV, Roland Kaiser, with strongest over-indexing on Music of Albania (29.62× the country average). Demographically, the Seaside resort audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Seaside resort fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 42.9 |
| Estimated audience size | 2,770,420 |
Audience persona
The typical Seaside resort fan in Germany is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Music of Albania.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 335,395 | 0.55× |
| Bayern | 231,939 | 0.52× |
| Niedersachsen | 221,288 | 0.82× |
| Baden-Württemberg | 199,193 | 0.53× |
| Mecklenburg-Vorpommern | 194,002 | 3.67× |
| Schleswig-Holstein | 181,858 | 1.83× |
| Brandenburg | 136,800 | 1.59× |
| Berlin | 134,325 | 1.08× |
| Sachsen | 112,671 | 0.83× |
| Hessen | 96,979 | 0.46× |
| Sachsen-Anhalt | 87,415 | 1.22× |
| Hamburg | 64,460 | 1.03× |
| Thüringen | 54,678 | 0.77× |
| Rheinland-Pfalz | 46,636 | 0.34× |
| Bremen | 12,150 | 0.51× |
| Saarland | 8,333 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Music of Albania | 29.62× | Music & Radio |
| Samsung TV | 24.86× | Technology & Electronics |
| Roland Kaiser | 3.35× | Music & Radio |
| Resort | 2.95× | Travel & Leisure |
| Gala | 2.1× | News |
| Wetter.com | 2.15× | Home & Garden |
| Ryanair | 2.13× | Travel & Leisure |
| Sunexpress | 3.37× | Travel & Leisure |
| Tchibo | 2.38× | Shopping |
| SunExpress | 3.58× | Travel & Leisure |
| Deichmann | 1.86× | Shopping |
| Nordsee | 3.7× | Food & Beverages |
| Vacation rental | 3.03× | Travel & Leisure |
| Let's Dance (German TV series) | 2.22× | Movies & TV |
| Lufthansa | 1.91× | Travel & Leisure |
| Rossmann | 1.65× | Shopping |
| TUI | 2.25× | Travel & Leisure |
| Varna | 7.46× | Travel & Leisure |
| Schlager music | 2.02× | Music & Radio |
| HolidayCheck | 2.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.6 |
| Community Orientation | OPEN | 1.49 |
| Sports Activity | POWER | 1.48 |
| Convenience Orientation | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.32 |
| Quality Awareness | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| United Kingdom | 11.7% |
| Italy | 10.5% |
See Seaside resort audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Seaside resort have in Germany?
Seaside resort has an estimated audience of 2,770,420 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Seaside resort fans?
60.4% of Seaside resort fans are female, 39.6% are male, with an average age of 42.9 years.
Which brands do Seaside resort fans like most?
Seaside resort fans show strongest brand affinity for Music of Albania (29.62×), Samsung TV (24.86×), and Roland Kaiser (3.35×) over the country average.
Where do Seaside resort fans live in Germany?
Seaside resort fans in Germany are most concentrated in Nordrhein-Westfalen (reach 335,395), Bayern (reach 231,939), and Niedersachsen (reach 221,288). These three regions account for the largest share of the active audience.
What other brands do Seaside resort fans also like?
Beyond Seaside resort itself, the audience over-indexes on Samsung TV (24.86×), Roland Kaiser (3.35×), Resort (2.95×), and Gala (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Seaside resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.