Varna Audience in Germany
A data profile of the people who buy, follow and care about Varna in Germany — modelled from more than twelve digital signal sources. Varna has an estimated audience of 677,116 people in Germany.
The average Varna fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sportal.bg, Black Sea, Minimal music, with strongest over-indexing on Sportal.bg (53.05× the country average).
Demographically, the Varna audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Varna fan in Germany is more female, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Sportal.bg.
At a glance
The key figures that characterise the Varna profile in Germany.
Search interest · 12-month trend
Demographics of Varna fans
61.4% are female, 38.6% are male, average age 44.6.
Gender split
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 44.6 |
| Estimated audience size | 677,116 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 31% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide Varna audience comes from Germany.
| Country | Share |
|---|---|
| Bulgaria | 35.8% |
| Indonesia | 8.1% |
| Germany | 7.9% |
Geography
Where the Varna audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~9K | 1.60× | |
| 02 | Hamburg | ~20K | 1.54× | |
| 03 | Berlin | ~40K | 1.29× | |
| 04 | Sachsen | ~40K | 1.10× | |
| 05 | Hessen | ~50K | 1.03× | |
| 06 | Bayern | ~100K | 1.01× | |
| 07 | Schleswig-Holstein | ~20K | 1.01× | |
| 08 | Brandenburg | ~20K | 0.92× | |
| 09 | Niedersachsen | ~60K | 0.90× | |
| 10 | Baden-Württemberg | ~80K | 0.89× | |
| 11 | Rheinland-Pfalz | ~30K | 0.88× | |
| 12 | Nordrhein-Westfalen | ~100K | 0.87× | |
| 13 | Sachsen-Anhalt | ~10K | 0.82× | |
| 14 | Thüringen | ~10K | 0.81× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.80× | |
| 16 | Saarland | ~6K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Varna audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CosmoProf | Beauty & Wellness | 90.71× | ||
| 02 | Sportal.bg | Sports | 53.05× | ||
| 03 | Pickleball | Sports | 19.79× | ||
| 04 | Edin Džeko | Sports | 19.79× | ||
| 05 | Black Sea | Travel & Leisure | 19.76× | ||
| 06 | GNK Dinamo Zagreb | Sports | 17.71× | ||
| 07 | Granit Xhaka | Sports | 12.22× | ||
| 08 | Minimal music | Music & Radio | 12.16× | ||
| 09 | Pepco | Fashion & Accessoires | 8.87× | ||
| 10 | Seaside resort | Travel & Leisure | 7.46× | ||
| 11 | Wizz Air | Travel & Leisure | 5.49× | ||
| 12 | VfL Bochum | Sports | 4.46× | ||
| 13 | Greece | Travel & Leisure | 4.39× | ||
| 14 | Postbank | Business & Career | 2.90× | ||
| 15 | CHECK24 | Business & Career | 2.70× | ||
| 16 | AutoScout24 | Cars & Mobility | 2.41× | ||
| 17 | Tattoos | Fashion & Accessoires | 2.30× | ||
| 18 | Internet & Social Media | 2.05× | |||
| 19 | Netto Marken-Discount | Shopping | 2.00× | ||
| 20 | Tagesschau | Movies & TV | 1.95× |
Personality of the Varna audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.81× | |
| Extroversion | THRILL | 1.58× | |
| Spirituality | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.66× | |
| Luxury Orientation | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.71× |
Frequently asked questions
How many fans does Varna have in Germany?
Varna has an estimated audience of 677,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Varna fans?
61.4% of Varna fans are female, 38.6% are male, with an average age of 44.6 years.
Which brands do Varna fans like most?
Varna fans show strongest brand affinity for Sportal.bg (53.05×), Black Sea (19.76×), and Minimal music (12.16×) over the country average.
Where do Varna fans live in Germany?
Varna fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Varna fans also like?
Beyond Varna itself, the audience over-indexes on Black Sea (19.76×), Minimal music (12.16×), Pickleball (19.79×), and Edin Džeko (19.79×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Varna audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Varna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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