Varna Audience in Germany
Varna has an estimated audience of 677,116 people in Germany. 61.4% are female, 38.6% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, New Era (Namibia), Erzberg Rodeo, Preacher (comics), Natural rubber.
The average Varna fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, New Era (Namibia), Erzberg Rodeo, with strongest over-indexing on Pillow (2.25× the country average). Demographically, the Varna audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Varna fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 44.6 |
| Estimated audience size | 677,116 |
Audience persona
The typical Varna fan in Germany is more female, around 44.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,226 | 0.93× |
| Bayern | 106,859 | 0.98× |
| Baden-Württemberg | 86,457 | 0.94× |
| Niedersachsen | 59,607 | 0.91× |
| Hessen | 56,801 | 1.1× |
| Berlin | 40,878 | 1.35× |
| Sachsen | 39,616 | 1.19× |
| Rheinland-Pfalz | 29,530 | 0.87× |
| Schleswig-Holstein | 20,540 | 0.84× |
| Hamburg | 20,464 | 1.34× |
| Brandenburg | 17,860 | 0.85× |
| Thüringen | 13,358 | 0.77× |
| Sachsen-Anhalt | 13,178 | 0.75× |
| Bremen | 10,729 | 1.85× |
| Mecklenburg-Vorpommern | 8,886 | 0.69× |
| Saarland | 5,300 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.25× | Home & Garden |
| New Era (Namibia) | 6.26× | News |
| Erzberg Rodeo | 16.9× | Sports |
| Preacher (comics) | 8.04× | Literature |
| Natural rubber | 2.6× | Cars & Mobility |
| Jacob Tremblay | 5.25× | Movies & TV |
| VfL Wolfsburg | 1.66× | Sports |
| Video izle | 3.09× | |
| Jack White | 1.72× | Movies & TV |
| Ember.js | 19.79× | Technology & Electronics |
| Esra Erol | 4.16× | Movies & TV |
| Este, Veneto | 1.78× | Travel & Leisure |
| Burgos | 5.53× | Travel & Leisure |
| Corona (band) | 1.53× | Music & Radio |
| Therme Erding | 2.79× | Travel & Leisure |
| The Hunt (2012 film) | 2.55× | Movies & TV |
| Information sensitivity | 3× | Technology & Electronics |
| Samanyolu Haber | 2.49× | Movies & TV |
| Women's empowerment | 1.98× | Politics & Society |
| Molly Hatchet | 6.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.98 |
| Price Sensitivity | PREMIUM | 1.23 |
| Need for Security | CONSERVATISM | 1.22 |
| Indulgence | JOY | 1.2 |
| Community Orientation | OPEN | 1.1 |
| Healthy Lifestyle | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Bulgaria | 35.8% |
| Indonesia | 8.1% |
| Germany | 8.0% |
See Varna audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Varna have in Germany?
Varna has an estimated audience of 677,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Varna fans?
61.4% of Varna fans are female, 38.6% are male, with an average age of 44.6 years.
Which brands do Varna fans like most?
Varna fans show strongest brand affinity for Pillow (2.25×), New Era (Namibia) (6.26×), and Erzberg Rodeo (16.9×) over the country average.
Where do Varna fans live in Germany?
Varna fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,226), Bayern (reach 106,859), and Baden-Württemberg (reach 86,457). These three regions account for the largest share of the active audience.
What other brands do Varna fans also like?
Beyond Varna itself, the audience over-indexes on New Era (Namibia) (6.26×), Erzberg Rodeo (16.9×), Preacher (comics) (8.04×), and Natural rubber (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Varna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.