Pickleball Audience in Germany
Pickleball has an estimated audience of 501,819 people in Germany. 57.1% are female, 42.9% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Halliburton, Schlumberger, English cuisine, Minimal music, Zooba.
The average Pickleball fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Halliburton, Schlumberger, English cuisine, with strongest over-indexing on Halliburton (209.62× the country average). Demographically, the Pickleball audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Sport
Demographics of Pickleball fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 37.3 |
| Estimated audience size | 501,819 |
Audience persona
The typical Pickleball fan in Germany is more female, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Halliburton.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,756 | 1.14× |
| Bayern | 111,137 | 1.38× |
| Baden-Württemberg | 86,765 | 1.27× |
| Hessen | 54,130 | 1.42× |
| Niedersachsen | 53,527 | 1.1× |
| Berlin | 35,262 | 1.57× |
| Rheinland-Pfalz | 26,098 | 1.04× |
| Schleswig-Holstein | 19,076 | 1.06× |
| Hamburg | 16,779 | 1.48× |
| Sachsen | 15,322 | 0.62× |
| Brandenburg | 10,367 | 0.67× |
| Sachsen-Anhalt | 6,953 | 0.53× |
| Thüringen | 6,812 | 0.53× |
| Mecklenburg-Vorpommern | 5,508 | 0.57× |
| Saarland | 4,400 | 0.71× |
| Bremen | 3,914 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Halliburton | 209.62× | Business & Career |
| Schlumberger | 127.85× | Food & Beverages |
| English cuisine | 93.95× | Food & Beverages |
| Minimal music | 20× | Music & Radio |
| Zooba | 88.93× | Games |
| Baker Hughes | 114.01× | Business & Career |
| Home Fries (film) | 20× | |
| Varna | 19.79× | Travel & Leisure |
| Domain name | 8.69× | Technology & Electronics |
| Linio | 165.53× | Shopping |
| Fried pickle | 93.58× | Food & Beverages |
| High school football | 34.68× | Sports |
| Indoor soccer | 23.62× | Sports |
| IServ | 7.69× | Technology & Electronics |
| Jones Lang LaSalle | 122.18× | Business & Career |
| Steven Universe | 49.87× | Movies & TV |
| Generic top-level domain | 8.89× | Technology & Electronics |
| Tabloid (newspaper format) | 6× | Literature |
| New media | 7.08× | Internet & Social Media |
| Domain Name System | 4.93× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.78 |
| Sports Activity | POWER | 1.57 |
| Risk Appetite | THRILL | 1.3 |
| Urban Lifestyle | OPEN | 1.2 |
| Spirituality | BALANCE | 1.06 |
| Career Orientation | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.9% |
| Vietnam | 10.7% |
| China | 7.1% |
See Pickleball audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Pickleball have in Germany?
Pickleball has an estimated audience of 501,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pickleball fans?
57.1% of Pickleball fans are female, 42.9% are male, with an average age of 37.3 years.
Which brands do Pickleball fans like most?
Pickleball fans show strongest brand affinity for Halliburton (209.62×), Schlumberger (127.85×), and English cuisine (93.95×) over the country average.
Where do Pickleball fans live in Germany?
Pickleball fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,756), Bayern (reach 111,137), and Baden-Württemberg (reach 86,765). These three regions account for the largest share of the active audience.
What other brands do Pickleball fans also like?
Beyond Pickleball itself, the audience over-indexes on Schlumberger (127.85×), English cuisine (93.95×), Minimal music (20×), and Zooba (88.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pickleball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.