Rascasse Audience Intelligence

Pickleball Audience in Germany

A data profile of the people who buy, follow and care about Pickleball in Germany — modelled from more than twelve digital signal sources. Pickleball has an estimated audience of 503,703 people in Germany.

#166among Team in Germany#908in Sports

The average Pickleball fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Halliburton, Schlumberger, English cuisine, with strongest over-indexing on Halliburton (209.62× the country average).

Demographically, the Pickleball audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pickleball fan in Germany is more female, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Halliburton.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pickleball profile in Germany.

Audience size
504K
in Germany
Gender
57.1%♀
42.9% male
Age
37.3
average years
Country rank
#11671
Team in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pickleball fans

57.1% are female, 42.9% are male, average age 37.3.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Pickleball audience in Germany
MetricValue
Female57.1%
Male42.9%
Average age37.3
Estimated audience size503,703
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Pickleball audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3925%
40-4920%
50+12%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Pickleball audience comes from Germany.

Worldwide audience distribution share by country for Pickleball
CountryShare
United States32.7%
Vietnam10.6%
China7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pickleball audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pickleball fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.49×
02Bayern~100K1.46×
03Hamburg~20K1.44×
04Hessen~50K1.38×
05Baden-Württemberg~90K1.29×
06Niedersachsen~50K1.11×
07Nordrhein-Westfalen~100K1.10×
08Rheinland-Pfalz~30K1.04×
09Schleswig-Holstein~20K1.02×
10Bremen~4K0.94×
11Saarland~5K0.75×
12Brandenburg~10K0.69×
13Sachsen~20K0.67×
14Mecklenburg-Vorpommern~6K0.62×
15Thüringen~8K0.59×
16Sachsen-Anhalt~7K0.56×
Fig. 06

Affinity by region

Affinity by region — Pickleball, Germany
0.56×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pickleball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pickleball audience
#·InterestCategoryAffinity×
01HalliburtonBusiness & Career209.62×
02LinioShopping165.53×
03SchlumbergerFood & Beverages127.85×
04Jones Lang LaSalleBusiness & Career122.18×
05Baker HughesBusiness & Career114.01×
06English cuisineFood & Beverages93.95×
07Fried pickleFood & Beverages93.58×
08ZoobaGames88.93×
09Steven UniverseMovies & TV49.87×
10High school footballSports34.68×
11Indoor soccerSports23.62×
12Minimal musicMusic & Radio20.00×
13Home Fries (film)Movie / TV Show / Series20.00×
14VarnaTravel & Leisure19.79×
15Generic top-level domainTechnology & Electronics8.89×
16Domain nameTechnology & Electronics8.69×
17IServTechnology & Electronics7.69×
18New mediaInternet & Social Media7.08×
19Tabloid (newspaper format)Literature6.00×
20Müller (company)Food & Beverages3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pickleball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pickleball audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.84×
Pet OwnershipJOY1.81×
Healthy LifestyleBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pickleball audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.98×
Career OrientationPOWER1.10×
ExtroversionTHRILL1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pickleball have in Germany?

Pickleball has an estimated audience of 503,703 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pickleball fans?

57.1% of Pickleball fans are female, 42.9% are male, with an average age of 37.3 years.

03

Which brands do Pickleball fans like most?

Pickleball fans show strongest brand affinity for Halliburton (209.62×), Schlumberger (127.85×), and English cuisine (93.95×) over the country average.

04

Where do Pickleball fans live in Germany?

Pickleball fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Pickleball fans also like?

Beyond Pickleball itself, the audience over-indexes on Schlumberger (127.85×), English cuisine (93.95×), Minimal music (20×), and Zooba (88.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Pickleball audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pickleball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →