New media Audience in Germany
New media has an estimated audience of 3,793,503 people in Germany. 51.7% are female, 48.3% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Commercial mortgage, Calf raises, Progressive rock, Israel.
The average New media fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Commercial mortgage, Calf raises, with strongest over-indexing on Dog breed (1.58× the country average). Demographically, the New media audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Field of study
Demographics of New media fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 41.0 |
| Estimated audience size | 3,793,503 |
Audience persona
The typical New media fan in Germany is balanced, around 41.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 778,379 | 0.94× |
| Bayern | 612,610 | 1× |
| Baden-Württemberg | 566,045 | 1.09× |
| Niedersachsen | 372,783 | 1.01× |
| Hessen | 256,295 | 0.89× |
| Sachsen | 217,298 | 1.17× |
| Berlin | 189,218 | 1.12× |
| Rheinland-Pfalz | 173,967 | 0.92× |
| Brandenburg | 97,859 | 0.83× |
| Schleswig-Holstein | 91,320 | 0.67× |
| Sachsen-Anhalt | 82,120 | 0.84× |
| Mecklenburg-Vorpommern | 79,964 | 1.1× |
| Hamburg | 69,581 | 0.81× |
| Thüringen | 69,456 | 0.72× |
| Saarland | 58,977 | 1.27× |
| Bremen | 52,844 | 1.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.58× | Pets & Animals |
| Commercial mortgage | 2.74× | Business & Career |
| Calf raises | 12.88× | Sports |
| Progressive rock | 1.9× | Music & Radio |
| Israel | 1.79× | Travel & Leisure |
| The Journey (1959 film) | 12.88× | Movies & TV |
| Este, Veneto | 2.02× | Travel & Leisure |
| Snow White (Fables) | 1.66× | Literature |
| Hypertext | 2× | Technology & Electronics |
| Home Delivery | 1.74× | Food & Beverages |
| Buying a House | 3.71× | Home & Garden |
| Private Jets | 4.14× | Cars & Mobility |
| Esra Erol | 3.3× | Movies & TV |
| Hostelworld | 3.21× | Travel & Leisure |
| Medieval fantasy | 5.59× | Literature |
| Fatteh | 5.37× | Food & Beverages |
| Cachorro | 1.71× | Pets & Animals |
| Magazine (band) | 2.34× | Music & Radio |
| Golem | 1.52× | Technology & Electronics |
| Mülheim | 1.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.58 |
| Extroversion | THRILL | 1.49 |
| Community Orientation | OPEN | 1.47 |
| Sports Activity | POWER | 1.44 |
| Sustainability | BALANCE | 1.42 |
| Mindfulness | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Italy | 8.9% |
| Brazil | 7.0% |
See New media audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does New media have in Germany?
New media has an estimated audience of 3,793,503 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New media fans?
51.7% of New media fans are female, 48.3% are male, with an average age of 41.0 years.
Which brands do New media fans like most?
New media fans show strongest brand affinity for Dog breed (1.58×), Commercial mortgage (2.74×), and Calf raises (12.88×) over the country average.
Where do New media fans live in Germany?
New media fans in Germany are most concentrated in Nordrhein-Westfalen (reach 778,379), Bayern (reach 612,610), and Baden-Württemberg (reach 566,045). These three regions account for the largest share of the active audience.
What other brands do New media fans also like?
Beyond New media itself, the audience over-indexes on Commercial mortgage (2.74×), Calf raises (12.88×), Progressive rock (1.9×), and Israel (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.