A data profile of the people who buy, follow and care about New media in France — modelled from more than twelve digital signal sources. New media has an estimated audience of 4,076,733 people in France.
The average New media fan in France is 40.9 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Broadcasting of sports events, Laetitia Casta, with strongest over-indexing on Love & Sex (207.08× the country average).
Demographically, the New media audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical New media fan in France is balanced, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the New media profile in France.
50.9% are female, 49.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 40.9 |
| Estimated audience size | 4,076,733 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide New media audience comes from France.
| Country | Share |
|---|---|
| United States | 28.0% |
| Italy | 8.9% |
| Brazil | 7.0% |
Where the New media audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~3M | 6.67× | |
| 02 | Centre-Val de Loire | ~100K | 0.96× | |
| 03 | Bourgogne-Franche-Comté | ~200K | 0.95× | |
| 04 | Normandy | ~200K | 0.94× | |
| 05 | Pays de la Loire | ~200K | 0.93× | |
| 06 | Brittany | ~200K | 0.93× | |
| 07 | Nouvelle-Aquitaine | ~300K | 0.92× | |
| 08 | Occitanie | ~300K | 0.92× | |
| 09 | Grand Est | ~300K | 0.92× | |
| 10 | Provence-Alpes-Côte d'Azur | ~300K | 0.92× | |
| 11 | Hauts-de-France | ~300K | 0.91× | |
| 12 | Île-de-France | ~600K | 0.83× |
The strongest cross-interests of the New media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 207.08× | ||
| 02 | Christmas Gift | Kids & Family | 28.58× | ||
| 03 | Broadcasting of sports events | Movies & TV | 26.24× | ||
| 04 | Christmas tree | Kids & Family | 21.44× | ||
| 05 | Laetitia Casta | Movies & TV | 20.00× | ||
| 06 | Kirsten Dunst | Movies & TV | 20.00× | ||
| 07 | Claudia Schiffer | Fashion & Accessoires | 20.00× | ||
| 08 | Lou Doillon | Movies & TV | 20.00× | ||
| 09 | Úrsula Corberó | Movies & TV | 17.83× | ||
| 10 | Kitchen garden | Home & Garden | 17.12× | ||
| 11 | Dentistry | Business & Career | 16.85× | ||
| 12 | Zoom lens | Technology & Electronics | 15.43× | ||
| 13 | Barbara Palvin | Fashion & Accessoires | 15.35× | ||
| 14 | Antonio Banderas | Movies & TV | 13.22× | ||
| 15 | Breast Cancer awareness | Health | 11.51× | ||
| 16 | Hormone | Health | 11.17× | ||
| 17 | Lily-Rose Depp | Movies & TV | 10.55× | ||
| 18 | Carla Bruni | Fashion & Accessoires | 10.15× | ||
| 19 | Improvisation | Music & Radio | 7.94× | ||
| 20 | Sex and the City | Movies & TV | 6.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.16× | |
| Career Orientation | POWER | 1.53× | |
| Individualism | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.71× | |
| Indulgence | JOY | 0.80× | |
| DIY Mentality | THRILL | 0.81× |
New media has an estimated audience of 4,076,733 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
50.9% of New media fans are female, 49.1% are male, with an average age of 40.9 years.
New media fans show strongest brand affinity for Love & Sex (207.08×), Broadcasting of sports events (26.24×), and Laetitia Casta (20×) over the country average.
New media fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~3M), Île-de-France (reach ~600K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond New media itself, the audience over-indexes on Broadcasting of sports events (26.24×), Laetitia Casta (20×), Christmas Gift (28.58×), and Kitchen garden (17.12×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for New media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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