A data profile of the people who buy, follow and care about New media in Brazil — modelled from more than twelve digital signal sources. New media has an estimated audience of 5,246,739 people in Brazil.
New media has an estimated audience of 5,246,739 people in Brazil. 53.1% are female, 46.9% are male, average age 38.6. Top brand affinities: Virtual reality, Fluminense FC, Esporte Clube Bahia, Coritiba Foot Ball Club, Borussia Dortmund.
Top brand affinities include Virtual reality, Fluminense FC, Esporte Clube Bahia, with strongest over-indexing on Virtual reality (3.95× the country average).
Demographically, the New media audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Family Orientation, Tradition.
The typical New media fan in Brazil is balanced, around 38.6 years old, with strong Family Orientation tendencies and a notable affinity for Virtual reality.
The key figures that characterise the New media profile in Brazil.
53.1% are female, 46.9% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 38.6 |
| Estimated audience size | 5,246,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide New media audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.0% |
| Italy | 8.9% |
| Brazil | 7.0% |
The strongest cross-interests of the New media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clube Atlético Paranaense | Sports | 5.13× | ||
| 02 | Transformers (toy line) | Kids & Family | 5.13× | ||
| 03 | Jorginho | Sports | 5.13× | ||
| 04 | RB Leipzig | Sports | 5.13× | ||
| 05 | Elizabeth Olsen | Movies & TV | 4.99× | ||
| 06 | Toy Story (franchise) | Movies & TV | 4.46× | ||
| 07 | Borussia Dortmund | Sports | 4.28× | ||
| 08 | Virtual reality | Technology & Electronics | 3.95× | ||
| 09 | Germany | Travel & Leisure | 3.73× | ||
| 10 | Rick and Morty | Movies & TV | 3.29× | ||
| 11 | Spanish language | Politics & Society | 2.58× | ||
| 12 | Goiás Esporte Clube | Sports | 2.50× | ||
| 13 | Public transport | Cars & Mobility | 2.41× | ||
| 14 | Anne Hathaway | Movies & TV | 2.30× | ||
| 15 | Coritiba Foot Ball Club | Sports | 2.18× | ||
| 16 | Esporte Clube Bahia | Sports | 1.94× | ||
| 17 | Michael Jackson | Music & Radio | 1.77× | ||
| 18 | Fortaleza Esporte Clube | Sports | 1.56× | ||
| 19 | Fluminense FC | Sports | 1.55× | ||
| 20 | Botafogo de Futebol e Regatas | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.84× | |
| Tradition | CONSERVATISM | 1.72× | |
| Patriotism | CONSERVATISM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.25× | |
| Design Affinity | PREMIUM | 0.58× | |
| Luxury Orientation | PREMIUM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for New media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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