A data profile of the people who buy, follow and care about New media in Spain — modelled from more than twelve digital signal sources. New media has an estimated audience of 2,479,324 people in Spain.
New media has an estimated audience of 2,479,324 people in Spain. 54.9% are female, 45.1% are male, average age 44.7. Top brand affinities: Rayo Vallecano, Superman, John Cena, Diary, SD Eibar.
Top brand affinities include Rayo Vallecano, Superman, John Cena, with strongest over-indexing on Rayo Vallecano (4.44× the country average).
Demographically, the New media audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Individualism.
The typical New media fan in Spain is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Rayo Vallecano.
The key figures that characterise the New media profile in Spain.
54.9% are female, 45.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.7 |
| Estimated audience size | 2,479,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide New media audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.0% |
| Italy | 8.9% |
| Brazil | 7.0% |
The strongest cross-interests of the New media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Cena | Sports | 7.48× | ||
| 02 | Colin Farrell | Movies & TV | 7.21× | ||
| 03 | Tate Modern | Arts & Culture | 6.13× | ||
| 04 | Louvre | Travel & Leisure | 6.10× | ||
| 05 | New Testament | Politics & Society | 5.99× | ||
| 06 | Art auction | Arts & Culture | 5.18× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 4.44× | ||
| 08 | Art Collecting | Arts & Culture | 4.39× | ||
| 09 | Chuck Norris | Movies & TV | 4.05× | ||
| 10 | Satire | Literature | 4.04× | ||
| 11 | Diary | Kids & Family | 3.41× | ||
| 12 | SD Eibar | Sports | 3.37× | ||
| 13 | Digital art | Arts & Culture | 3.22× | ||
| 14 | Superman | Movies & TV | 2.36× | ||
| 15 | Volunteering | Politics & Society | 2.36× | ||
| 16 | Innovation | Business & Career | 2.22× | ||
| 17 | Real property | Home & Garden | 2.05× | ||
| 18 | Art exhibition | Arts & Culture | 2.03× | ||
| 19 | Museum | Arts & Culture | 1.82× | ||
| 20 | Religion | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.34× | |
| Individualism | JOY | 1.75× | |
| Early Adopter Mentality | POWER | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Indulgence | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for New media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.