A data profile of the people who buy, follow and care about Volunteering in Spain — modelled from more than twelve digital signal sources. Volunteering has an estimated audience of 3,800,283 people in Spain.
The average Volunteering fan in Spain is 49.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Charity and causes, Primary education, Parent, with strongest over-indexing on Charity and causes (7.79× the country average).
Demographically, the Volunteering audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Volunteering fan in Spain is more female, around 49.2 years old, with strong Spirituality tendencies and a notable affinity for Charity and causes.
The key figures that characterise the Volunteering profile in Spain.
62.4% are female, 37.6% are male, average age 49.2.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 49.2 |
| Estimated audience size | 3,800,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 9% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 46% |
of the worldwide Volunteering audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.7% |
| United Kingdom | 6.4% |
Where the Volunteering audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1M | 1.47× | |
| 02 | Community of Madrid | ~800K | 1.26× | |
| 03 | Canary Islands | ~200K | 1.24× | |
| 04 | Balearic Islands | ~100K | 1.14× | |
| 05 | Comunidad Valenciana | ~500K | 1.11× | |
| 06 | La Rioja | ~30K | 1.02× | |
| 07 | Navarre | ~50K | 1.01× | |
| 08 | Aragon | ~100K | 0.99× | |
| 09 | Andalusia | ~700K | 0.98× | |
| 10 | Region of Murcia | ~100K | 0.98× | |
| 11 | Basque Autonomous Country | ~100K | 0.97× | |
| 12 | Cantabria | ~50K | 0.97× | |
| 13 | Principality of Asturias | ~80K | 0.95× | |
| 14 | Extremadura | ~80K | 0.95× | |
| 15 | Castile and León | ~200K | 0.91× | |
| 16 | Galicia | ~200K | 0.90× | |
| 17 | Castilla-La Mancha | ~100K | 0.90× |
The strongest cross-interests of the Volunteering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charity and causes | Business & Career | 7.79× | ||
| 02 | Primary education | Kids & Family | 7.40× | ||
| 03 | Parent | Kids & Family | 4.41× | ||
| 04 | Religion | Business & Career | 4.37× | ||
| 05 | Student | Business & Career | 4.28× | ||
| 06 | Training | Sports | 4.13× | ||
| 07 | Politics | Politics & Society | 4.10× | ||
| 08 | Girl | Kids & Family | 4.05× | ||
| 09 | School | Kids & Family | 3.78× | ||
| 10 | Happiness | Health | 3.63× | ||
| 11 | Hair products | Beauty & Wellness | 3.43× | ||
| 12 | Dogs | Pets & Animals | 3.39× | ||
| 13 | Animal | Pets & Animals | 3.34× | ||
| 14 | Child | Kids & Family | 3.31× | ||
| 15 | Science | Business & Career | 3.29× | ||
| 16 | Magazines | Literature | 3.16× | ||
| 17 | Comedy movies | Movies & TV | 3.11× | ||
| 18 | Madrid | Travel & Leisure | 2.77× | ||
| 19 | Culture | Literature | 2.70× | ||
| 20 | Real Madrid C.F. | Sports | 2.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.52× | |
| Community Orientation | OPEN | 2.48× | |
| Pet Ownership | JOY | 2.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Risk Appetite | THRILL | 1.06× | |
| Mindfulness | BALANCE | 1.13× |
Volunteering has an estimated audience of 3,800,283 people in Spain, concentrated in Catalonia and Community of Madrid.
62.4% of Volunteering fans are female, 37.6% are male, with an average age of 49.2 years.
Volunteering fans show strongest brand affinity for Charity and causes (7.79×), Primary education (7.4×), and Parent (4.41×) over the country average.
Volunteering fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~800K), and Andalusia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Volunteering itself, the audience over-indexes on Primary education (7.4×), Parent (4.41×), Child (3.31×), and Politics (4.1×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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