Rascasse Audience Intelligence

Volunteering Audience in United States

A data profile of the people who buy, follow and care about Volunteering in United States — modelled from more than twelve digital signal sources. Volunteering has an estimated audience of 41,213,570 people in United States.

#393among Topic in United States#25in Politics & Society

The average Volunteering fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FaceTime, Indian Premier League, Social enterprise, with strongest over-indexing on FaceTime (1.88× the country average).

Demographically, the Volunteering audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volunteering fan in United States is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for FaceTime.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volunteering profile in United States.

Audience size
41.2M
in United States
Gender
60.3%♀
39.7% male
Age
44.8
average years
Country rank
#549
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volunteering fans

60.3% are female, 39.7% are male, average age 44.8.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Volunteering audience in United States
MetricValue
Female60.3%
Male39.7%
Average age44.8
Estimated audience size41,213,570
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Volunteering audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4923%
50+34%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Volunteering audience comes from United States.

Worldwide audience distribution share by country for Volunteering
CountryShare
United States22.6%
Italy6.7%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volunteering audience in United States is strongest.

Fig. 05

Top regions by affinity

Volunteering fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1M1.32×
02Virginia~1.5M1.28×
03California~6M1.27×
04Washington~1M1.26×
05Texas~4M1.15×
06Maryland~800K1.13×
07Oregon~500K1.11×
08Hawaii~200K1.11×
09North Carolina~1.5M1.09×
10Minnesota~600K1.09×
11Nebraska~200K1.09×
12Arizona~900K1.07×
13Florida~3M1.05×
14Georgia~1.5M1.05×
15Maine~200K1.05×
16Illinois~1.5M1.04×
17Michigan~1M1.03×
18Kansas~300K1.03×
19Washington, District of Columbia~100K1.03×
20Arkansas~300K1.02×
21New York~2.5M1.01×
22Ohio~1.5M1.01×
23Colorado~700K1.01×
24Wisconsin~600K1.01×
25Delaware~100K1.01×
26Alaska~90K1.01×
27Pennsylvania~1.5M0.99×
28South Dakota~90K0.98×
29Iowa~300K0.97×
30North Dakota~80K0.97×
31Missouri~600K0.96×
32Oklahoma~400K0.96×
33Indiana~700K0.95×
34New Jersey~1M0.94×
35Idaho~200K0.94×
36Massachusetts~800K0.93×
37Connecticut~400K0.93×
38Nevada~400K0.93×
39Vermont~70K0.93×
40Kentucky~500K0.92×
41New Mexico~200K0.92×
42South Carolina~600K0.91×
43Utah~300K0.90×
44New Hampshire~100K0.90×
45Montana~100K0.90×
46Alabama~500K0.86×
47Mississippi~300K0.86×
48West Virginia~200K0.84×
49Rhode Island~100K0.83×
50Louisiana~400K0.80×
Fig. 06

Affinity by region

Affinity by region — Volunteering, United States
0.80×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volunteering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volunteering audience
#·InterestCategoryAffinity×
01BSE SENSEXBusiness & Career2.23×
02Kolkata Knight RidersSports2.03×
03Chennai Super KingsSports1.96×
04FaceTimeTechnology & Electronics1.88×
05Dick ButkusMovies & TV1.84×
06Rajasthan RoyalsSports1.84×
07Emily WatsonMovies & TV1.83×
08Royal Challengers BangaloreSports1.82×
09TanishqFashion & Accessoires1.78×
10Cricket World CupSports1.77×
11ParenthoodMovies & TV1.75×
12Virat KohliSports1.75×
13Registered Retirement Savings PlanBusiness & Career1.72×
14SolidarityPolitics & Society1.66×
15Indian Premier LeagueSports1.63×
16Social enterprisePolitics & Society1.59×
17Sofia BoutellaMovies & TV1.55×
18Boone, North CarolinaTravel & Leisure1.54×
19Simple MobileTechnology & Electronics1.51×
20Hobby farmPets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volunteering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volunteering audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.30×
IndividualismJOY1.11×
CreativityOPEN1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volunteering audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Early Adopter MentalityPOWER0.92×
Urban LifestyleOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volunteering have in United States?

Volunteering has an estimated audience of 41,213,570 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Volunteering fans?

60.3% of Volunteering fans are female, 39.7% are male, with an average age of 44.8 years.

03

Which brands do Volunteering fans like most?

Volunteering fans show strongest brand affinity for FaceTime (1.88×), Indian Premier League (1.63×), and Social enterprise (1.59×) over the country average.

04

Where do Volunteering fans live in United States?

Volunteering fans in United States are most concentrated in California (reach ~6M), Texas (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Volunteering fans also like?

Beyond Volunteering itself, the audience over-indexes on Indian Premier League (1.63×), Social enterprise (1.59×), Cricket World Cup (1.77×), and Parenthood (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Volunteering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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