Volunteering Audience in United States

Volunteering logo

Volunteering has an estimated audience of 41,213,570 people in United States. 60.3% are female, 39.7% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: FaceTime, Asia Cup, Indian Premier League, Social enterprise, Cricket World Cup.

The average Volunteering fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FaceTime, Asia Cup, Indian Premier League, with strongest over-indexing on FaceTime (1.88× the country average). Demographically, the Volunteering audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Volunteering fans

Demographic split for Volunteering audience in United States
MetricValue
Female60.3%
Male39.7%
Average age44.8
Estimated audience size41,213,570

Audience persona

The typical Volunteering fan in United States is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for FaceTime.

Top regions in United States

Top regions ranked by reach for Volunteering in United States
RegionReachAffinity
California6,175,4811.36×
Texas4,179,7791.18×
Florida3,165,8661.13×
New York2,540,4851.1×
Illinois1,475,4951.07×
Georgia1,396,3511.1×
North Carolina1,385,5101.12×
Pennsylvania1,352,1510.97×
Ohio1,332,7831.05×
Virginia1,278,1961.27×
Tennessee1,147,5081.39×
Washington1,120,2521.36×
Michigan1,114,3791.03×
New Jersey1,012,9560.97×
Arizona948,5631.13×
Maryland811,8251.15×
Massachusetts783,6670.97×
Indiana703,1320.93×
Colorado680,1951.05×
Wisconsin642,0201.04×
Missouri634,5970.96×
Minnesota632,4511.07×
South Carolina571,1830.92×
Oregon529,4621.12×
Alabama486,9980.85×
Kentucky462,8710.9×
Oklahoma437,6060.96×
Louisiana416,4510.78×
Nevada380,8570.96×
Connecticut375,6880.91×
Utah347,8160.94×
Arkansas330,0260.97×
Kansas320,6610.99×
Iowa320,3210.94×
Mississippi280,0890.82×
Nebraska210,0781.02×
Hawaii192,8341.09×
New Mexico188,4470.91×
Idaho186,0120.9×
West Virginia151,2360.79×
Maine149,3541.01×
New Hampshire142,2240.88×
Washington, District of Columbia137,9491.11×
Rhode Island109,7640.84×
Delaware105,2200.93×
Montana96,6310.85×
Alaska80,4700.91×
South Dakota77,3040.81×
North Dakota72,8310.86×
Vermont63,3560.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volunteering audience
BrandAffinityCategory
FaceTime1.88×Technology & Electronics
Asia Cup1.65×Sports
Indian Premier League1.63×Sports
Social enterprise1.59×Politics & Society
Cricket World Cup1.77×Sports
Parenthood1.75×Movies & TV
Solidarity1.66×Politics & Society
Hobby farm1.5×Pets & Animals
Registered Retirement Savings Plan1.72×Business & Career
Chennai Super Kings1.96×Sports
Kolkata Knight Riders2.03×Sports
Boone, North Carolina1.54×Travel & Leisure
Virat Kohli1.75×Sports
Tanishq1.78×Fashion & Accessoires
Royal Challengers Bangalore1.82×Sports
BSE SENSEX2.23×Business & Career
Simple Mobile1.51×Technology & Electronics
Sofia Boutella1.55×Movies & TV
Emily Watson1.83×Movies & TV
Schneider Electric1.58×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volunteering audience
TraitClusterScore
Community OrientationOPEN1.97
Family OrientationCONSERVATISM1.51
SustainabilityBALANCE1.4
PatriotismCONSERVATISM1.28
Convenience OrientationPREMIUM1.27
LGBTQ+ IdentityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Volunteering
CountryShare
United States22.6%
Italy6.7%
United Kingdom6.4%

See Volunteering audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Volunteering have in United States?

Volunteering has an estimated audience of 41,213,570 people in United States, concentrated in California and Texas.

What is the gender split and age of Volunteering fans?

60.3% of Volunteering fans are female, 39.7% are male, with an average age of 44.8 years.

Which brands do Volunteering fans like most?

Volunteering fans show strongest brand affinity for FaceTime (1.88×), Asia Cup (1.65×), and Indian Premier League (1.63×) over the country average.

Where do Volunteering fans live in United States?

Volunteering fans in United States are most concentrated in California (reach 6,175,481), Texas (reach 4,179,779), and Florida (reach 3,165,866). These three regions account for the largest share of the active audience.

What other brands do Volunteering fans also like?

Beyond Volunteering itself, the audience over-indexes on Asia Cup (1.65×), Indian Premier League (1.63×), Social enterprise (1.59×), and Cricket World Cup (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.