Rascasse Audience Intelligence

Hobby farm Audience in United States

A data profile of the people who buy, follow and care about Hobby farm in United States — modelled from more than twelve digital signal sources. Hobby farm has an estimated audience of 2,220,487 people in United States.

#203among Touchpoint in United States#245in Pets & Animals

The average Hobby farm fan in United States is 46.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Husqvarna, Hardware store, Single-family detached home, with strongest over-indexing on Husqvarna (43.69× the country average).

Demographically, the Hobby farm audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hobby farm fan in United States is balanced, around 46.5 years old, with strong DIY Mentality tendencies and a notable affinity for Husqvarna.

Category: Pets & Animals · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hobby farm profile in United States.

Audience size
2.2M
in United States
Gender
48.4%♀
51.6% male
Age
46.5
average years
Country rank
#13097
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hobby farm fans

48.4% are female, 51.6% are male, average age 46.5.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Hobby farm audience in United States
MetricValue
Female48.4%
Male51.6%
Average age46.5
Estimated audience size2,220,487
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Hobby farm audience in United States
Age bracketShare%
16-198%
20-2912%
30-3917%
40-4923%
50+40%
Fig. 04

Worldwide distribution

62.0%

of the worldwide Hobby farm audience comes from United States.

Worldwide audience distribution share by country for Hobby farm
CountryShare
United States62.0%
Australia13.1%
Canada9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hobby farm audience in United States is strongest.

Fig. 05

Top regions by affinity

Hobby farm fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~100K3.08×
02Wisconsin~70K2.12×
03New York~200K1.41×
04North Dakota~6K1.31×
05Colorado~40K1.27×
06Iowa~20K1.27×
07Michigan~70K1.16×
08South Dakota~6K1.12×
09Vermont~4K1.05×
10Missouri~40K1.04×
11Nebraska~10K1.04×
12Montana~6K1.02×
13Alaska~5K1.02×
14Kansas~20K1.01×
15Idaho~10K1.01×
16Arkansas~20K1.00×
17Illinois~70K0.98×
18West Virginia~10K0.98×
19Tennessee~40K0.97×
20Maine~8K0.97×
21Kentucky~30K0.96×
22Washington~40K0.95×
23Indiana~40K0.95×
24Oregon~20K0.95×
25New Hampshire~8K0.95×
26Rhode Island~7K0.95×
27Delaware~6K0.95×
28Virginia~50K0.94×
29Oklahoma~20K0.94×
30Washington, District of Columbia~6K0.94×
31Ohio~60K0.92×
32Mississippi~20K0.92×
33Hawaii~9K0.92×
34Utah~20K0.91×
35Alabama~30K0.90×
36New Mexico~10K0.90×
37North Carolina~60K0.89×
38Connecticut~20K0.86×
39Louisiana~20K0.84×
40Pennsylvania~60K0.83×
41Maryland~30K0.83×
42South Carolina~30K0.83×
43Georgia~60K0.82×
44Nevada~20K0.82×
45Massachusetts~40K0.80×
46Texas~200K0.79×
47Arizona~40K0.78×
48New Jersey~40K0.71×
49Florida~100K0.68×
50California~200K0.66×
Fig. 06

Affinity by region

Affinity by region — Hobby farm, United States
0.66×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hobby farm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hobby farm audience
#·InterestCategoryAffinity×
01HusqvarnaHome & Garden43.69×
02Single-family detached homeHome & Garden13.08×
03Chris RockMovies & TV11.46×
04Rural KingHome & Garden10.53×
05Hardware storeHome & Garden6.99×
06Tractor Supply CompanyShopping6.19×
07Weather forecastingHome & Garden5.61×
08Lawn mowerHome & Garden5.42×
09Renewable energyBusiness & Career5.40×
10Sustainable energyHome & Garden4.85×
11Mortgage loansBusiness & Career4.35×
12FedExBusiness & Career4.01×
13Solar energyHome & Garden3.76×
14Discount storesShopping3.25×
15MenardsHome & Garden3.24×
16PinterestInternet & Social Media2.69×
17AirbnbTravel & Leisure2.63×
18SubwayFood & Beverages2.60×
19LivestockPets & Animals2.50×
20FurnitureHome & Garden2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hobby farm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hobby farm audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL3.05×
PatriotismCONSERVATISM2.38×
Convenience OrientationPREMIUM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hobby farm audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.77×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hobby farm have in United States?

Hobby farm has an estimated audience of 2,220,487 people in United States, concentrated in New York and California.

02

What is the gender split and age of Hobby farm fans?

48.4% of Hobby farm fans are female, 51.6% are male, with an average age of 46.5 years.

03

Which brands do Hobby farm fans like most?

Hobby farm fans show strongest brand affinity for Husqvarna (43.69×), Hardware store (6.99×), and Single-family detached home (13.08×) over the country average.

04

Where do Hobby farm fans live in United States?

Hobby farm fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hobby farm fans also like?

Beyond Hobby farm itself, the audience over-indexes on Hardware store (6.99×), Single-family detached home (13.08×), Rural King (10.53×), and Mortgage loans (4.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hobby farm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobby farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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