Hobby farm Audience in United States

Hobby farm logo

Hobby farm has an estimated audience of 2,220,487 people in United States. 48.4% are female, 51.6% are male, average age 46.5. Top regions: New York, California, Texas. Top brand affinities: Tech News, Governor of Michigan, Hibachi, Goop, Google Home.

The average Hobby farm fan in United States is 46.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Tech News, Governor of Michigan, Hibachi, with strongest over-indexing on Tech News (21.52× the country average). Demographically, the Hobby farm audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as DIY Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Touchpoint

Demographics of Hobby farm fans

Demographic split for Hobby farm audience in United States
MetricValue
Female48.4%
Male51.6%
Average age46.5
Estimated audience size2,220,487

Audience persona

The typical Hobby farm fan in United States is balanced, around 46.5 years old, with strong DIY Mentality tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for Hobby farm in United States
RegionReachAffinity
New York225,3061.82×
California139,8670.57×
Texas134,5890.71×
Minnesota115,0533.62×
Florida95,2870.63×
Wisconsin81,1652.43×
Illinois77,9051.05×
Michigan75,3231.3×
Ohio63,4480.93×
Pennsylvania59,1140.79×
North Carolina56,5840.85×
Georgia55,7320.81×
Virginia51,0160.94×
Colorado44,6751.28×
Washington43,1160.97×
Tennessee43,1100.97×
Missouri41,2121.15×
Indiana35,7460.88×
New Jersey34,2340.61×
Maryland29,6700.78×
Arizona28,1840.62×
Massachusetts27,6050.63×
Iowa26,6561.46×
Kentucky25,7600.93×
Alabama24,0110.77×
Oregon22,9180.9×
South Carolina22,2740.67×
Oklahoma20,3580.83×
Louisiana17,8580.62×
Arkansas17,8430.98×
Kansas17,0170.97×
Utah16,6340.84×
Connecticut15,5840.7×
Mississippi13,3900.73×
Nebraska12,6351.13×
Idaho11,4841.03×
Nevada11,0550.51×
West Virginia7,8300.76×
North Dakota7,7011.69×
Maine7,6910.97×
South Dakota7,5141.46×
New Hampshire7,2110.82×
New Mexico7,0240.63×
Montana6,0100.98×
Washington, District of Columbia5,6870.85×
Hawaii5,2820.55×
Rhode Island5,1300.73×
Wyoming4,4711.36×
Vermont4,3251.11×
Delaware4,2660.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hobby farm audience
BrandAffinityCategory
Tech News21.52×Technology & Electronics
Governor of Michigan16.01×Politics & Society
Hibachi14.77×Food & Beverages
Goop9.77×Internet & Social Media
Google Home11.36×Technology & Electronics
headspace14.93×Health
Cherish (group)17.32×Music & Radio
Chicago Stock Exchange45.1×Business & Career
Vocal harmony6.99×Music & Radio
Wok9.28×Food & Beverages
Fairy godmother9.67×Literature
Hipster12.08×Politics & Society
Grace Slick10.94×Music & Radio
El Paso County, Colorado15.34×Travel & Leisure
Kikar HaShabbat19.19×News
Grinch4.68×Movies & TV
Israel2.3×Travel & Leisure
TV Fanatic11.1×Movies & TV
La Jolla8.41×Travel & Leisure
Ira Glass15.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hobby farm audience
TraitClusterScore
DIY MentalityTHRILL2.73
Risk AppetiteTHRILL2.23
Urban LifestyleOPEN2.21
PatriotismCONSERVATISM1.76
Pet OwnershipJOY1.68
Family OrientationCONSERVATISM1.48

Worldwide distribution

Worldwide audience distribution share by country for Hobby farm
CountryShare
United States62.0%
Australia13.1%
Canada9.8%

See Hobby farm audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Hobby farm have in United States?

Hobby farm has an estimated audience of 2,220,487 people in United States, concentrated in New York and California.

What is the gender split and age of Hobby farm fans?

48.4% of Hobby farm fans are female, 51.6% are male, with an average age of 46.5 years.

Which brands do Hobby farm fans like most?

Hobby farm fans show strongest brand affinity for Tech News (21.52×), Governor of Michigan (16.01×), and Hibachi (14.77×) over the country average.

Where do Hobby farm fans live in United States?

Hobby farm fans in United States are most concentrated in New York (reach 225,306), California (reach 139,867), and Texas (reach 134,589). These three regions account for the largest share of the active audience.

What other brands do Hobby farm fans also like?

Beyond Hobby farm itself, the audience over-indexes on Governor of Michigan (16.01×), Hibachi (14.77×), Goop (9.77×), and Google Home (11.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobby farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.