Rural King Audience in United States

Rural King logo

Rural King has an estimated audience of 9,798,824 people in United States. 35.6% are female, 64.4% are male, average age 47.9. Top regions: Indiana, Ohio, Kentucky. Top brand affinities: Gioachino Rossini, Tractor Supply Company, Menards, Blain's Farm and Fleet, AutoZone.

The average Rural King fan in United States is 47.9 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Ohio, Kentucky. Top brand affinities include Gioachino Rossini, Tractor Supply Company, Menards, with strongest over-indexing on Gioachino Rossini (936.49× the country average). Demographically, the Rural King audience skews more male with an average age of 47.9, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Rural King fans

Demographic split for Rural King audience in United States
MetricValue
Female35.6%
Male64.4%
Average age47.9
Estimated audience size9,798,824

Audience persona

The typical Rural King fan in United States is more male, around 47.9 years old, with strong DIY Mentality tendencies and a notable affinity for Gioachino Rossini.

Top regions in United States

Top regions ranked by reach for Rural King in United States
RegionReachAffinity
Indiana1,668,2329.32×
Ohio1,556,2985.16×
Kentucky976,4317.95×
Florida863,4841.3×
Tennessee782,1413.98×
Illinois718,2862.2×
Pennsylvania609,6941.85×
West Virginia402,6698.82×
Virginia337,2191.41×
Missouri321,2192.03×
North Carolina316,1121.07×
Alabama284,8782.08×
Michigan175,9480.69×
Texas175,0760.21×
Georgia124,8900.41×
Maryland42,8540.25×
New York37,8210.07×
California27,1750.03×
South Carolina23,8220.16×
Mississippi21,9790.27×
Louisiana12,3050.1×
Arkansas11,5780.14×
Wisconsin11,5070.08×
Colorado10,3710.07×
New Jersey10,1030.04×
Minnesota7,6070.05×
Iowa7,5660.09×
Oklahoma6,9880.06×
Washington, District of Columbia6,2200.21×
Kansas6,1990.08×
Washington6,1220.03×
Massachusetts6,0720.03×
Arizona5,6350.03×
Oregon4,1510.04×
Connecticut3,1970.03×
Nevada3,0610.03×
Nebraska2,4640.05×
Utah2,2230.03×
Maine2,1600.06×
New Hampshire2,0040.05×
New Mexico1,5680.03×
Idaho1,5250.03×
Delaware1,4100.05×
Hawaii1,2920.03×
South Dakota1,0370.05×
Vermont9660.06×
Montana9340.03×
North Dakota8310.04×
Rhode Island7130.02×
Alaska6560.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rural King audience
BrandAffinityCategory
Gioachino Rossini936.49×Music & Radio
Tractor Supply Company11.88×Shopping
Menards5.97×Home & Garden
Blain's Farm and Fleet38.85×Shopping
AutoZone2.7×Cars & Mobility
Tractor4.04×Cars & Mobility
Mills Fleet Farm24.76×Shopping
Heavy equipment4.27×Home & Garden
Logging5.53×Technology & Electronics
Tractor pulling9.6×Sports
Harbor Freight Tools5.29×Home & Garden
Poultry farming4.39×Politics & Society
Pig farming6.05×Politics & Society
Sheep farming13.16×Travel & Leisure
John Deere (inventor)7.41×Cars & Mobility
Fox News Channel1.54×Movies & TV
CarGurus3.04×Cars & Mobility
Red Angus21.25×
Loader (equipment)6.59×Cars & Mobility
Lowe's1.84×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rural King audience
TraitClusterScore
DIY MentalityTHRILL1.8
PatriotismCONSERVATISM1.48
Family OrientationCONSERVATISM1.44
Urban LifestyleOPEN1.35
Need for SecurityCONSERVATISM1.28
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Rural King
CountryShare
United States98.9%
China0.3%
Canada0.2%

See Rural King audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Rural King have in United States?

Rural King has an estimated audience of 9,798,824 people in United States, concentrated in Indiana and Ohio.

What is the gender split and age of Rural King fans?

35.6% of Rural King fans are female, 64.4% are male, with an average age of 47.9 years.

Which brands do Rural King fans like most?

Rural King fans show strongest brand affinity for Gioachino Rossini (936.49×), Tractor Supply Company (11.88×), and Menards (5.97×) over the country average.

Where do Rural King fans live in United States?

Rural King fans in United States are most concentrated in Indiana (reach 1,668,232), Ohio (reach 1,556,298), and Kentucky (reach 976,431). These three regions account for the largest share of the active audience.

What other brands do Rural King fans also like?

Beyond Rural King itself, the audience over-indexes on Tractor Supply Company (11.88×), Menards (5.97×), Blain's Farm and Fleet (38.85×), and AutoZone (2.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rural King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.