Rascasse Audience Intelligence

Rural King Target Market in United States

A data profile of the people who buy, follow and care about Rural King in United States — modelled from more than twelve digital signal sources. Rural King has an estimated audience of 9,528,155 people in United States.

#386among Brand in United States#269in Home & Garden

The average Rural King fan in United States is 47.9 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, Ohio, Kentucky.

Top brand affinities include Gioachino Rossini, Tractor Supply Company, Menards, with strongest over-indexing on Gioachino Rossini (936.49× the country average).

Demographically, the Rural King audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rural King fan in United States is more male, around 47.9 years old, with strong Patriotism tendencies and a notable affinity for Gioachino Rossini.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rural King profile in United States.

Audience size
9.5M
in United States
Gender
35.6%♀
64.4% male
Age
47.9
average years
Country rank
#3753
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rural King

35.6% are female, 64.4% are male, average age 47.9.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Rural King audience in United States
MetricValue
Female35.6%
Male64.4%
Average age47.9
Estimated audience size9,528,155
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the Rural King audience in United States
Age bracketShare%
16-196%
20-2910%
30-3916%
40-4925%
50+43%
Fig. 04

Worldwide distribution

98.9%

of the worldwide Rural King audience comes from United States.

Worldwide audience distribution share by country for Rural King
CountryShare
United States98.9%
China0.3%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rural King audience in United States is strongest.

Fig. 05

Top regions by affinity

Rural King customers by region in United States
#RegionReachAffinity×
01Indiana~1.5M9.06×
02West Virginia~400K8.88×
03Kentucky~1M7.78×
04Ohio~1.5M5.06×
05Tennessee~800K3.93×
06Alabama~400K2.92×
07Illinois~600K1.94×
08Missouri~300K1.92×
09Pennsylvania~600K1.91×
10Virginia~300K1.32×
11Florida~800K1.27×
12North Carolina~300K1.07×
13Michigan~200K0.66×
14South Carolina~90K0.63×
15Mississippi~50K0.60×
16Georgia~100K0.42×
17Alaska~9K0.42×
18Wyoming~5K0.38×
19Rhode Island~10K0.33×
20North Dakota~7K0.33×
21Montana~9K0.31×
22Maryland~50K0.29×
23Hawaii~10K0.28×
24South Dakota~6K0.28×
25Idaho~10K0.24×
26Washington, District of Columbia~6K0.22×
27New Mexico~10K0.21×
28Delaware~5K0.20×
29New Hampshire~7K0.19×
30Maine~7K0.19×
31Texas~100K0.16×
32Utah~10K0.16×
33Arkansas~10K0.16×
34Nebraska~8K0.16×
35Nevada~10K0.13×
36Iowa~10K0.13×
37Kansas~10K0.13×
38Louisiana~20K0.12×
39Oklahoma~10K0.12×
40Connecticut~10K0.12×
41Oregon~10K0.11×
42Wisconsin~10K0.10×
43Colorado~10K0.09×
44Minnesota~10K0.09×
45Arizona~20K0.08×
46Washington~20K0.08×
47Massachusetts~10K0.08×
48New York~40K0.07×
49New Jersey~20K0.07×
50California~40K0.04×
Fig. 06

Affinity by region

Affinity by region — Rural King, United States
0.04×1.00×9.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rural King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rural King audience
#·InterestCategoryAffinity×
01Gioachino RossiniMusic & Radio936.49×
02Blain's Farm and FleetShopping38.85×
03Mills Fleet FarmShopping24.76×
04Red AngusTopic21.25×
05Sheep farmingTravel & Leisure13.16×
06Tractor Supply CompanyShopping11.88×
07Tractor pullingSports9.60×
08Bobcat CompanyHome & Garden7.54×
09Loader (equipment)Cars & Mobility6.59×
10Pig farmingPolitics & Society6.05×
11MenardsHome & Garden5.97×
12LoggingTechnology & Electronics5.53×
13Harbor Freight ToolsHome & Garden5.29×
14Dairy farmingFood & Beverages4.80×
15Poultry farmingPolitics & Society4.39×
16Heavy equipmentHome & Garden4.27×
17TractorCars & Mobility4.04×
18Lawn mowerHome & Garden3.79×
19CarGurusCars & Mobility3.04×
20AutoZoneCars & Mobility2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rural King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rural King audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
Need for SecurityCONSERVATISM1.47×
Risk AppetiteTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rural King audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rural King's target market in United States?

Rural King's target market in United States covers an estimated 9,528,155 people, concentrated in Indiana and Ohio.

02

What is the gender split and age of Rural King customers?

35.6% of the Rural King audience are female, 64.4% are male, with an average age of 47.9 years.

03

Which brands do Rural King fans like most?

Rural King fans show strongest brand affinity for Gioachino Rossini (936.49×), Tractor Supply Company (11.88×), and Menards (5.97×) over the country average.

04

Where do Rural King fans live in United States?

Rural King fans in United States are most concentrated in Indiana (reach ~1.5M), Ohio (reach ~1.5M), and Kentucky (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Rural King fans also like?

Beyond Rural King itself, the audience over-indexes on Tractor Supply Company (11.88×), Menards (5.97×), Blain's Farm and Fleet (38.85×), and AutoZone (2.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Rural King audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rural King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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