Hardware store Audience in United States

Hardware store logo

Hardware store has an estimated audience of 31,720,496 people in United States. 30.3% are female, 69.7% are male, average age 39.4. Top regions: California, New York, Texas. Top brand affinities: Ace Hardware, Menards, Lowe's, Drill bit, Drill.

The average Hardware store fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ace Hardware, Menards, Lowe's, with strongest over-indexing on Ace Hardware (6.25× the country average). Demographically, the Hardware store audience skews more male with an average age of 39.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Touchpoint

Demographics of Hardware store fans

Demographic split for Hardware store audience in United States
MetricValue
Female30.3%
Male69.7%
Average age39.4
Estimated audience size31,720,496

Audience persona

The typical Hardware store fan in United States is more male, around 39.4 years old, with strong DIY Mentality tendencies and a notable affinity for Ace Hardware.

Top regions in United States

Top regions ranked by reach for Hardware store in United States
RegionReachAffinity
California3,690,6751.06×
New York3,315,6331.87×
Texas2,310,8850.85×
Florida1,604,6970.75×
Pennsylvania1,048,3750.98×
Ohio1,018,2081.04×
Michigan1,008,0301.22×
Illinois872,8210.83×
Washington865,5191.36×
North Carolina830,7820.87×
Virginia761,7070.99×
Massachusetts744,1511.19×
Oregon708,5301.95×
Minnesota620,5781.37×
New Jersey607,6600.75×
Georgia603,5960.62×
Indiana585,7661.01×
Wisconsin570,4801.2×
Missouri503,3930.98×
Tennessee487,9060.77×
Colorado483,6360.97×
South Carolina434,6600.91×
Louisiana386,9390.95×
Arizona375,1780.58×
Kentucky333,6100.84×
Oklahoma318,2750.9×
Maryland302,5870.55×
Kansas289,4381.16×
Connecticut283,5620.89×
Alabama273,2400.62×
Arkansas255,6530.98×
Utah250,0230.88×
Iowa237,7140.91×
Mississippi218,9200.84×
Maine189,4841.67×
Idaho176,3151.11×
Nevada166,1600.54×
New Mexico157,3400.99×
New Hampshire147,1121.18×
Nebraska127,0030.8×
Vermont119,1882.14×
Montana111,9561.27×
West Virginia104,0640.7×
Hawaii103,3720.76×
Washington, District of Columbia97,1011.02×
Rhode Island71,2010.71×
South Dakota64,5130.88×
Alaska62,0330.91×
North Dakota60,6820.93×
Delaware57,0640.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hardware store audience
BrandAffinityCategory
Ace Hardware6.25×Home & Garden
Menards5.21×Home & Garden
Lowe's3.45×Shopping
Drill bit7.35×Home & Garden
Drill5.39×Home & Garden
House painter and decorator9.78×Home & Garden
Hand tool4.18×Home & Garden
Pressure washing11.25×Home & Garden
Power tool4.15×Home & Garden
Wrench4.6×Home & Garden
Wood (magazine)15.77×Business & Career
Poultry farming5.45×Politics & Society
AutoZone2.67×Cars & Mobility
Tractor Supply Company4.29×Shopping
U.S. state1.98×Travel & Leisure
Food1.53×Food & Beverages
Dollar General2.36×Shopping
Multi-tool5.21×Home & Garden
Pig farming6.55×Politics & Society
Hobby Lobby2.22×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hardware store audience
TraitClusterScore
DIY MentalityTHRILL9.87
Design AffinityPREMIUM1.49
Convenience OrientationPREMIUM1.41
Family OrientationCONSERVATISM1.32
IndulgenceJOY1.3
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Hardware store
CountryShare
United States26.3%
Germany6.6%
France6.3%

See Hardware store audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hardware store have in United States?

Hardware store has an estimated audience of 31,720,496 people in United States, concentrated in California and New York.

What is the gender split and age of Hardware store fans?

30.3% of Hardware store fans are female, 69.7% are male, with an average age of 39.4 years.

Which brands do Hardware store fans like most?

Hardware store fans show strongest brand affinity for Ace Hardware (6.25×), Menards (5.21×), and Lowe's (3.45×) over the country average.

Where do Hardware store fans live in United States?

Hardware store fans in United States are most concentrated in California (reach 3,690,675), New York (reach 3,315,633), and Texas (reach 2,310,885). These three regions account for the largest share of the active audience.

What other brands do Hardware store fans also like?

Beyond Hardware store itself, the audience over-indexes on Menards (5.21×), Lowe's (3.45×), Drill bit (7.35×), and Drill (5.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hardware store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.