A data profile of the people who buy, follow and care about Hardware store in United Kingdom — modelled from more than twelve digital signal sources. Hardware store has an estimated audience of 3,692,776 people in United Kingdom.
The average Hardware store fan in United Kingdom is 41.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Toolstation, Screwfix, Drill, with strongest over-indexing on Toolstation (6× the country average).
Demographically, the Hardware store audience skews more male with an average age of 41.4, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hardware store fan in United Kingdom is more male, around 41.4 years old, with strong DIY Mentality tendencies and a notable affinity for Toolstation.
The key figures that characterise the Hardware store profile in United Kingdom.
25.0% are female, 75.0% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 41.4 |
| Estimated audience size | 3,692,776 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Hardware store audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 6.6% |
| France | 6.3% |
Where the Hardware store audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.38× | |
| 02 | South East | ~700K | 1.35× | |
| 03 | Scotland | ~400K | 1.35× | |
| 04 | Yorkshire and the Humber | ~300K | 1.18× | |
| 05 | Northern Ireland | ~100K | 1.10× | |
| 06 | North East | ~200K | 1.07× | |
| 07 | South West | ~300K | 0.97× | |
| 08 | East of England | ~300K | 0.87× | |
| 09 | Wales | ~200K | 0.80× | |
| 10 | England | ~2.5M | 0.75× | |
| 11 | East Midlands | ~200K | 0.72× | |
| 12 | North West | ~200K | 0.56× |
The strongest cross-interests of the Hardware store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Woodturning | Home & Garden | 13.78× | ||
| 02 | Multi-tool | Home & Garden | 9.83× | ||
| 03 | Ryobi | Cars & Mobility | 9.26× | ||
| 04 | Drill | Home & Garden | 8.44× | ||
| 05 | Makita | Home & Garden | 8.28× | ||
| 06 | Construction engineering | Business & Career | 7.30× | ||
| 07 | Urban horticulture | Home & Garden | 7.27× | ||
| 08 | Wrench | Home & Garden | 6.67× | ||
| 09 | Power tool | Home & Garden | 6.41× | ||
| 10 | Hand tool | Home & Garden | 6.15× | ||
| 11 | Toolstation | Home & Garden | 6.00× | ||
| 12 | Wood carving | Home & Garden | 5.93× | ||
| 13 | Dairy farming | Food & Beverages | 5.87× | ||
| 14 | Garden tool | Home & Garden | 5.67× | ||
| 15 | Screwfix | Home & Garden | 4.61× | ||
| 16 | B&Q | Shopping | 2.53× | ||
| 17 | Transport | Cars & Mobility | 2.41× | ||
| 18 | Automobiles | Cars & Mobility | 2.11× | ||
| 19 | Personal finance | Business & Career | 1.63× | ||
| 20 | Business | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.87× | |
| Convenience Orientation | PREMIUM | 1.84× | |
| Need for Security | CONSERVATISM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Indulgence | JOY | 0.95× |
Hardware store has an estimated audience of 3,692,776 people in United Kingdom, concentrated in England and South East.
25.0% of Hardware store fans are female, 75.0% are male, with an average age of 41.4 years.
Hardware store fans show strongest brand affinity for Toolstation (6×), Screwfix (4.61×), and Drill (8.44×) over the country average.
Hardware store fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~700K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hardware store itself, the audience over-indexes on Screwfix (4.61×), Drill (8.44×), Power tool (6.41×), and Multi-tool (9.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hardware store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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