A data profile of the people who buy, follow and care about Power tool in United Kingdom — modelled from more than twelve digital signal sources. Power tool has an estimated audience of 5,137,276 people in United Kingdom.
The average Power tool fan in United Kingdom is 46.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Lawn mower, Makita, Hardware store, with strongest over-indexing on Lawn mower (11.11× the country average).
Demographically, the Power tool audience skews more male with an average age of 46.5, and over-indexes on personality traits such as DIY Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Power tool fan in United Kingdom is more male, around 46.5 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.
The key figures that characterise the Power tool profile in United Kingdom.
26.3% are female, 73.7% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 46.5 |
| Estimated audience size | 5,137,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Power tool audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 34.6% |
| United Kingdom | 5.7% |
| Germany | 4.4% |
Where the Power tool audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.40× | |
| 02 | Yorkshire and the Humber | ~500K | 1.33× | |
| 03 | Wales | ~300K | 1.11× | |
| 04 | East of England | ~500K | 1.08× | |
| 05 | Scotland | ~500K | 0.98× | |
| 06 | North East | ~200K | 0.98× | |
| 07 | England | ~4M | 0.96× | |
| 08 | South East | ~700K | 0.96× | |
| 09 | Northern Ireland | ~200K | 0.95× | |
| 10 | East Midlands | ~300K | 0.90× | |
| 11 | South West | ~400K | 0.87× | |
| 12 | North West | ~300K | 0.61× |
The strongest cross-interests of the Power tool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 14.99× | ||
| 02 | Lawn mower | Home & Garden | 11.11× | ||
| 03 | DeWalt | Home & Garden | 9.75× | ||
| 04 | Ryobi | Cars & Mobility | 6.98× | ||
| 05 | Hardware store | Home & Garden | 6.41× | ||
| 06 | Sauna | Home & Garden | 4.98× | ||
| 07 | Photovoltaics | Home & Garden | 4.75× | ||
| 08 | Workwear | Fashion & Accessoires | 3.50× | ||
| 09 | Air pollution | Health | 3.39× | ||
| 10 | Solar energy | Home & Garden | 2.97× | ||
| 11 | Sustainable energy | Home & Garden | 2.94× | ||
| 12 | B&Q | Shopping | 2.50× | ||
| 13 | HVAC | Home & Garden | 2.41× | ||
| 14 | Home Appliances | Home & Garden | 2.15× | ||
| 15 | SUVs | Cars & Mobility | 2.07× | ||
| 16 | Autotrader | Cars & Mobility | 1.97× | ||
| 17 | Renovation | Home & Garden | 1.81× | ||
| 18 | Toolstation | Home & Garden | 1.80× | ||
| 19 | Screwfix | Home & Garden | 1.80× | ||
| 20 | Home improvement | Home & Garden | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.58× | |
| Patriotism | CONSERVATISM | 2.40× | |
| Quality Awareness | PREMIUM | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.71× | |
| Community Orientation | OPEN | 0.74× | |
| Design Affinity | PREMIUM | 0.77× |
Power tool has an estimated audience of 5,137,276 people in United Kingdom, concentrated in England and South East.
26.3% of Power tool fans are female, 73.7% are male, with an average age of 46.5 years.
Power tool fans show strongest brand affinity for Lawn mower (11.11×), Makita (14.99×), and Hardware store (6.41×) over the country average.
Power tool fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Power tool itself, the audience over-indexes on Makita (14.99×), Hardware store (6.41×), DeWalt (9.75×), and B&Q (2.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Power tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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