Power tool Audience in Germany
Power tool has an estimated audience of 3,927,574 people in Germany. 32.0% are female, 68.0% are male, average age 39.5. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Gil Ofarim, Israel, Urban Outfitters, Stradivarius, VfL Wolfsburg.
The average Power tool fan in Germany is 39.5 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Gil Ofarim, Israel, Urban Outfitters, with strongest over-indexing on Gil Ofarim (3.64× the country average). Demographically, the Power tool audience skews more male with an average age of 39.5, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Power tool fans
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 39.5 |
| Estimated audience size | 3,927,574 |
Audience persona
The typical Power tool fan in Germany is more male, around 39.5 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 921,702 | 1.72× |
| Nordrhein-Westfalen | 866,554 | 1.01× |
| Bayern | 758,751 | 1.2× |
| Niedersachsen | 524,012 | 1.37× |
| Hessen | 473,498 | 1.58× |
| Berlin | 196,801 | 1.12× |
| Rheinland-Pfalz | 180,760 | 0.92× |
| Sachsen | 162,443 | 0.84× |
| Schleswig-Holstein | 122,667 | 0.87× |
| Brandenburg | 102,390 | 0.84× |
| Hamburg | 86,843 | 0.98× |
| Thüringen | 75,477 | 0.75× |
| Sachsen-Anhalt | 69,174 | 0.68× |
| Mecklenburg-Vorpommern | 49,942 | 0.67× |
| Saarland | 28,886 | 0.6× |
| Bremen | 28,347 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.64× | Music & Radio |
| Israel | 2.48× | Travel & Leisure |
| Urban Outfitters | 2.05× | Shopping |
| Stradivarius | 1.97× | Shopping |
| VfL Wolfsburg | 1.62× | Sports |
| Urban horticulture | 1.55× | Home & Garden |
| Google Home | 5.06× | Technology & Electronics |
| KLIX (AM) | 2.04× | Music & Radio |
| MK | 2.29× | Music & Radio |
| Handmade Gifts | 1.52× | Kids & Family |
| Kajang | 10.92× | Travel & Leisure |
| Figure painting (hobby) | 2.66× | Arts & Culture |
| Video izle | 2.18× | |
| Corfu (regional unit) | 1.98× | Travel & Leisure |
| Headhunters (film) | 2.94× | Movies & TV |
| Vijesti.ba | 2.61× | News |
| Stucco | 1.58× | Home & Garden |
| Keeper (password manager) | 2.46× | Technology & Electronics |
| Assisi | 3.21× | Travel & Leisure |
| Building insulation | 2.29× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.64 |
| Patriotism | CONSERVATISM | 1.68 |
| Convenience Orientation | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.26 |
| Need for Security | CONSERVATISM | 1.25 |
| Tradition | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| United Kingdom | 5.7% |
| Germany | 4.4% |
See Power tool audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Power tool have in Germany?
Power tool has an estimated audience of 3,927,574 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Power tool fans?
32.0% of Power tool fans are female, 68.0% are male, with an average age of 39.5 years.
Which brands do Power tool fans like most?
Power tool fans show strongest brand affinity for Gil Ofarim (3.64×), Israel (2.48×), and Urban Outfitters (2.05×) over the country average.
Where do Power tool fans live in Germany?
Power tool fans in Germany are most concentrated in Baden-Württemberg (reach 921,702), Nordrhein-Westfalen (reach 866,554), and Bayern (reach 758,751). These three regions account for the largest share of the active audience.
What other brands do Power tool fans also like?
Beyond Power tool itself, the audience over-indexes on Israel (2.48×), Urban Outfitters (2.05×), Stradivarius (1.97×), and VfL Wolfsburg (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Power tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.