Husqvarna Target Market in Germany
A data profile of the people who buy, follow and care about Husqvarna in Germany — modelled from more than twelve digital signal sources. Husqvarna has an estimated audience of 1,196,481 people in Germany.
The average Husqvarna fan in Germany is 40.4 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Bauhaus, Silviculture, Kubota, with strongest over-indexing on Bauhaus (14.12× the country average).
Demographically, the Husqvarna audience skews more male with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Husqvarna fan in Germany is more male, around 40.4 years old, with strong DIY Mentality tendencies and a notable affinity for Bauhaus.
At a glance
The key figures that characterise the Husqvarna profile in Germany.
Search interest · 12-month trend
Customer demographics of Husqvarna
22.9% are female, 77.1% are male, average age 40.4.
Gender split
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 40.4 |
| Estimated audience size | 1,196,481 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Husqvarna audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.7% |
| Germany | 11.9% |
| Sweden | 4.6% |
Geography
Where the Husqvarna audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~30K | 1.41× | |
| 02 | Thüringen | ~40K | 1.40× | |
| 03 | Bayern | ~300K | 1.28× | |
| 04 | Niedersachsen | ~100K | 1.21× | |
| 05 | Brandenburg | ~50K | 1.19× | |
| 06 | Sachsen | ~70K | 1.10× | |
| 07 | Baden-Württemberg | ~200K | 1.08× | |
| 08 | Rheinland-Pfalz | ~70K | 1.08× | |
| 09 | Schleswig-Holstein | ~50K | 1.05× | |
| 10 | Sachsen-Anhalt | ~30K | 1.04× | |
| 11 | Saarland | ~20K | 1.02× | |
| 12 | Hessen | ~80K | 0.85× | |
| 13 | Nordrhein-Westfalen | ~200K | 0.82× | |
| 14 | Hamburg | ~20K | 0.61× | |
| 15 | Berlin | ~30K | 0.46× | |
| 16 | Bremen | ~5K | 0.45× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Husqvarna audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Silviculture | Home & Garden | 107.37× | ||
| 02 | Arborist | Home & Garden | 87.23× | ||
| 03 | Felling | Home & Garden | 80.42× | ||
| 04 | Wood processing | Home & Garden | 57.14× | ||
| 05 | Kubota | Cars & Mobility | 42.62× | ||
| 06 | Arboriculture | Home & Garden | 42.00× | ||
| 07 | Valtra | Cars & Mobility | 38.82× | ||
| 08 | landwirt.com | Home & Garden | 37.01× | ||
| 09 | Deutz-Fahr | Cars & Mobility | 29.91× | ||
| 10 | Chainsaw | Home & Garden | 29.21× | ||
| 11 | Case IH | Cars & Mobility | 26.15× | ||
| 12 | Massey Ferguson | Cars & Mobility | 23.93× | ||
| 13 | Stihl | Home & Garden | 20.71× | ||
| 14 | John Deere | Cars & Mobility | 17.49× | ||
| 15 | Bauhaus | Shopping | 14.12× | ||
| 16 | Agribusiness | Politics & Society | 13.93× | ||
| 17 | Forestry | Home & Garden | 13.31× | ||
| 18 | Machine tool | Home & Garden | 13.06× | ||
| 19 | Garden tool | Home & Garden | 12.43× | ||
| 20 | Agricultural engineering | Business & Career | 11.81× |
Personality of the Husqvarna audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.70× | |
| Community Orientation | OPEN | 2.32× | |
| Patriotism | CONSERVATISM | 2.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.94× | |
| Design Affinity | PREMIUM | 0.94× | |
| Extroversion | THRILL | 0.96× |
Frequently asked questions
Who is Husqvarna's target market in Germany?
Husqvarna's target market in Germany covers an estimated 1,196,481 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Husqvarna customers?
22.9% of the Husqvarna audience are female, 77.1% are male, with an average age of 40.4 years.
Which brands do Husqvarna fans like most?
Husqvarna fans show strongest brand affinity for Bauhaus (14.12×), Silviculture (107.37×), and Kubota (42.62×) over the country average.
Where do Husqvarna fans live in Germany?
Husqvarna fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Husqvarna fans also like?
Beyond Husqvarna itself, the audience over-indexes on Silviculture (107.37×), Kubota (42.62×), Chainsaw (29.21×), and Arboriculture (42×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Husqvarna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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