Husqvarna Audience in Germany
Husqvarna has an estimated audience of 1,252,770 people in Germany. 22.9% are female, 77.1% are male, average age 40.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Bauhaus, Silviculture, Kubota, Chainsaw, Arboriculture.
The average Husqvarna fan in Germany is 40.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Bauhaus, Silviculture, Kubota, with strongest over-indexing on Bauhaus (14.12× the country average). Demographically, the Husqvarna audience skews more male with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Tools
Demographics of Husqvarna fans
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 40.4 |
| Estimated audience size | 1,252,770 |
Audience persona
The typical Husqvarna fan in Germany is more male, around 40.4 years old, with strong DIY Mentality tendencies and a notable affinity for Bauhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 266,112 | 1.32× |
| Nordrhein-Westfalen | 230,951 | 0.84× |
| Baden-Württemberg | 189,739 | 1.11× |
| Niedersachsen | 148,869 | 1.22× |
| Hessen | 81,757 | 0.86× |
| Sachsen | 68,553 | 1.12× |
| Rheinland-Pfalz | 68,077 | 1.08× |
| Brandenburg | 46,642 | 1.2× |
| Schleswig-Holstein | 46,524 | 1.03× |
| Thüringen | 44,246 | 1.39× |
| Sachsen-Anhalt | 32,817 | 1.01× |
| Mecklenburg-Vorpommern | 32,427 | 1.36× |
| Berlin | 26,493 | 0.47× |
| Hamburg | 17,535 | 0.62× |
| Saarland | 14,981 | 0.97× |
| Bremen | 4,338 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauhaus | 14.12× | Shopping |
| Silviculture | 107.37× | Home & Garden |
| Kubota | 42.62× | Cars & Mobility |
| Chainsaw | 29.21× | Home & Garden |
| Arboriculture | 42× | Home & Garden |
| Felling | 80.42× | Home & Garden |
| landwirt.com | 37.01× | Home & Garden |
| Valtra | 38.82× | Cars & Mobility |
| Stihl | 20.71× | Home & Garden |
| Wood processing | 57.14× | Home & Garden |
| Forestry | 13.31× | Home & Garden |
| John Deere | 17.49× | Cars & Mobility |
| Agribusiness | 13.93× | Politics & Society |
| Deutz-Fahr | 29.91× | Cars & Mobility |
| Arborist | 87.23× | Home & Garden |
| Machine tool | 13.06× | Home & Garden |
| Garden tool | 12.43× | Home & Garden |
| Case IH | 26.15× | Cars & Mobility |
| Agricultural engineering | 11.81× | Business & Career |
| Massey Ferguson | 23.93× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.59 |
| Patriotism | CONSERVATISM | 1.88 |
| Urban Lifestyle | OPEN | 1.32 |
| Convenience Orientation | PREMIUM | 1.29 |
| Sports Activity | POWER | 1.25 |
| Luxury Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Germany | 12.7% |
| Italy | 4.9% |
See Husqvarna audiences in other countries
More Tools audiences in Germany
Frequently asked questions
How many fans does Husqvarna have in Germany?
Husqvarna has an estimated audience of 1,252,770 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Husqvarna fans?
22.9% of Husqvarna fans are female, 77.1% are male, with an average age of 40.4 years.
Which brands do Husqvarna fans like most?
Husqvarna fans show strongest brand affinity for Bauhaus (14.12×), Silviculture (107.37×), and Kubota (42.62×) over the country average.
Where do Husqvarna fans live in Germany?
Husqvarna fans in Germany are most concentrated in Bayern (reach 266,112), Nordrhein-Westfalen (reach 230,951), and Baden-Württemberg (reach 189,739). These three regions account for the largest share of the active audience.
What other brands do Husqvarna fans also like?
Beyond Husqvarna itself, the audience over-indexes on Silviculture (107.37×), Kubota (42.62×), Chainsaw (29.21×), and Arboriculture (42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Husqvarna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.