Deutz-Fahr Target Market in Germany
A data profile of the people who buy, follow and care about Deutz-Fahr in Germany — modelled from more than twelve digital signal sources. Deutz-Fahr has an estimated audience of 569,930 people in Germany.
The average Deutz-Fahr fan in Germany is 35.9 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Massey Ferguson, John Deere, Gated community, with strongest over-indexing on Massey Ferguson (19.86× the country average).
Demographically, the Deutz-Fahr audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Deutz-Fahr fan in Germany is more male, around 35.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Massey Ferguson.
At a glance
The key figures that characterise the Deutz-Fahr profile in Germany.
Search interest · 12-month trend
Customer demographics of Deutz-Fahr
30.8% are female, 69.2% are male, average age 35.9.
Gender split
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 35.9 |
| Estimated audience size | 569,930 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Deutz-Fahr audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 19.5% |
| Italy | 12.2% |
| Poland | 8.5% |
Geography
Where the Deutz-Fahr audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 2.63× | |
| 02 | Niedersachsen | ~90K | 1.74× | |
| 03 | Baden-Württemberg | ~100K | 1.56× | |
| 04 | Rheinland-Pfalz | ~40K | 1.33× | |
| 05 | Schleswig-Holstein | ~20K | 1.11× | |
| 06 | Hessen | ~40K | 1.00× | |
| 07 | Nordrhein-Westfalen | ~100K | 0.96× | |
| 08 | Thüringen | ~10K | 0.91× | |
| 09 | Sachsen | ~20K | 0.86× | |
| 10 | Saarland | ~6K | 0.82× | |
| 11 | Bremen | ~4K | 0.79× | |
| 12 | Hamburg | ~10K | 0.78× | |
| 13 | Mecklenburg-Vorpommern | ~8K | 0.77× | |
| 14 | Brandenburg | ~10K | 0.71× | |
| 15 | Sachsen-Anhalt | ~10K | 0.69× | |
| 16 | Berlin | ~10K | 0.46× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Deutz-Fahr audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massey Ferguson | Cars & Mobility | 19.86× | ||
| 02 | Valtra | Cars & Mobility | 19.32× | ||
| 03 | landwirt.com | Home & Garden | 18.31× | ||
| 04 | Case IH | Cars & Mobility | 18.09× | ||
| 05 | New Holland Agriculture | Cars & Mobility | 16.21× | ||
| 06 | Kubota | Cars & Mobility | 14.51× | ||
| 07 | Claas | Cars & Mobility | 14.34× | ||
| 08 | otoMoto.pl | Cars & Mobility | 12.82× | ||
| 09 | John Deere (inventor) | Cars & Mobility | 12.29× | ||
| 10 | John Deere | Cars & Mobility | 12.21× | ||
| 11 | Fendt | Cars & Mobility | 10.25× | ||
| 12 | Excavator | Cars & Mobility | 9.84× | ||
| 13 | Electric generator | Home & Garden | 9.79× | ||
| 14 | Gated community | Home & Garden | 9.62× | ||
| 15 | Agribusiness | Politics & Society | 9.09× | ||
| 16 | Forklift truck | Cars & Mobility | 8.66× | ||
| 17 | Uber | Cars & Mobility | 7.97× | ||
| 18 | Agricultural engineering | Business & Career | 5.60× | ||
| 19 | Tractor | Cars & Mobility | 5.10× | ||
| 20 | Trucks | Cars & Mobility | 4.34× |
Personality of the Deutz-Fahr audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.60× | |
| DIY Mentality | THRILL | 1.51× | |
| Patriotism | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Spirituality | BALANCE | 0.61× | |
| Extroversion | THRILL | 0.62× |
Frequently asked questions
Who is Deutz-Fahr's target market in Germany?
Deutz-Fahr's target market in Germany covers an estimated 569,930 people, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Deutz-Fahr customers?
30.8% of the Deutz-Fahr audience are female, 69.2% are male, with an average age of 35.9 years.
Which brands do Deutz-Fahr fans like most?
Deutz-Fahr fans show strongest brand affinity for Massey Ferguson (19.86×), John Deere (12.21×), and Gated community (9.62×) over the country average.
Where do Deutz-Fahr fans live in Germany?
Deutz-Fahr fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Deutz-Fahr fans also like?
Beyond Deutz-Fahr itself, the audience over-indexes on John Deere (12.21×), Gated community (9.62×), New Holland Agriculture (16.21×), and Agribusiness (9.09×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Commercial vehicles audiences in Germany
- John Deere (1,670,333)
- Volkswagen Commercial Vehicles (1,386,128)
- Fendt (1,245,200)
- Liebherr (1,021,962)
- Claas (900,562)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutz-Fahr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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