Deutz-Fahr Audience in Germany
Deutz-Fahr has an estimated audience of 560,985 people in Germany. 30.8% are female, 69.2% are male, average age 35.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Massey Ferguson, John Deere, Gated community, New Holland Agriculture, Agribusiness.
The average Deutz-Fahr fan in Germany is 35.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Massey Ferguson, John Deere, Gated community, with strongest over-indexing on Massey Ferguson (19.86× the country average). Demographically, the Deutz-Fahr audience skews more male with an average age of 35.9, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Deutz-Fahr fans
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 35.9 |
| Estimated audience size | 560,985 |
Audience persona
The typical Deutz-Fahr fan in Germany is more male, around 35.9 years old, with strong DIY Mentality tendencies and a notable affinity for Massey Ferguson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 259,658 | 2.88× |
| Baden-Württemberg | 132,772 | 1.73× |
| Nordrhein-Westfalen | 115,340 | 0.94× |
| Niedersachsen | 95,087 | 1.75× |
| Hessen | 41,119 | 0.96× |
| Rheinland-Pfalz | 39,338 | 1.4× |
| Schleswig-Holstein | 22,525 | 1.12× |
| Sachsen | 21,071 | 0.77× |
| Thüringen | 11,885 | 0.83× |
| Brandenburg | 10,269 | 0.59× |
| Hamburg | 8,623 | 0.68× |
| Sachsen-Anhalt | 7,417 | 0.51× |
| Berlin | 7,096 | 0.28× |
| Mecklenburg-Vorpommern | 5,912 | 0.55× |
| Saarland | 4,377 | 0.64× |
| Bremen | 1,790 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Massey Ferguson | 19.86× | Cars & Mobility |
| John Deere | 12.21× | Cars & Mobility |
| Gated community | 9.62× | Home & Garden |
| New Holland Agriculture | 16.21× | Cars & Mobility |
| Agribusiness | 9.09× | Politics & Society |
| Case IH | 18.09× | Cars & Mobility |
| Claas | 14.34× | Cars & Mobility |
| landwirt.com | 18.31× | Home & Garden |
| Forklift truck | 8.66× | Cars & Mobility |
| Valtra | 19.32× | Cars & Mobility |
| John Deere (inventor) | 12.29× | Cars & Mobility |
| Uber | 7.97× | Cars & Mobility |
| otoMoto.pl | 12.82× | Cars & Mobility |
| Excavator | 9.84× | Cars & Mobility |
| Kubota | 14.51× | Cars & Mobility |
| Fendt | 10.25× | Cars & Mobility |
| Trucks | 4.34× | Cars & Mobility |
| Tractor | 5.1× | Cars & Mobility |
| Electric generator | 9.79× | Home & Garden |
| Agricultural engineering | 5.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.79 |
| Patriotism | CONSERVATISM | 1.68 |
| Need for Security | CONSERVATISM | 1.17 |
| Family Orientation | CONSERVATISM | 0.96 |
| Sports Activity | POWER | 0.94 |
| Risk Appetite | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.5% |
| Italy | 12.3% |
| Poland | 8.5% |
See Deutz-Fahr audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
Frequently asked questions
How many fans does Deutz-Fahr have in Germany?
Deutz-Fahr has an estimated audience of 560,985 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Deutz-Fahr fans?
30.8% of Deutz-Fahr fans are female, 69.2% are male, with an average age of 35.9 years.
Which brands do Deutz-Fahr fans like most?
Deutz-Fahr fans show strongest brand affinity for Massey Ferguson (19.86×), John Deere (12.21×), and Gated community (9.62×) over the country average.
Where do Deutz-Fahr fans live in Germany?
Deutz-Fahr fans in Germany are most concentrated in Bayern (reach 259,658), Baden-Württemberg (reach 132,772), and Nordrhein-Westfalen (reach 115,340). These three regions account for the largest share of the active audience.
What other brands do Deutz-Fahr fans also like?
Beyond Deutz-Fahr itself, the audience over-indexes on John Deere (12.21×), Gated community (9.62×), New Holland Agriculture (16.21×), and Agribusiness (9.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutz-Fahr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.