Rascasse Audience Intelligence

John Deere (inventor) Audience in Germany

A data profile of the people who buy, follow and care about John Deere (inventor) in Germany — modelled from more than twelve digital signal sources. John Deere (inventor) has an estimated audience of 1,005,867 people in Germany.

#908among Person in Germany#313in Cars & Mobility

John Deere (inventor) fans in Germany are concentrated in Bayern, with strong brand affinity for John Deere.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include John Deere, Eni, Farming Simulator, with strongest over-indexing on John Deere (42.56× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical John Deere (inventor) fan in Germany shows strong Quality Awareness tendencies and a notable affinity for John Deere.

Category: Cars & Mobility · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Deere (inventor) profile in Germany.

Audience size
1M
in Germany
Country rank
#6489
Person in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John Deere (inventor) fans

Fig. 02

Gender split

Demographic split for John Deere (inventor) audience in Germany
MetricValue
Estimated audience size1,005,867
Fig. 04

Worldwide distribution

7.6%

of the worldwide John Deere (inventor) audience comes from Germany.

Worldwide audience distribution share by country for John Deere (inventor)
CountryShare
United States30.5%
Brazil9.6%
India8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Deere (inventor) audience in Germany is strongest.

Fig. 05

Top regions by affinity

John Deere (inventor) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.52×
02Baden-Württemberg~200K1.51×
03Rheinland-Pfalz~80K1.45×
04Niedersachsen~100K1.33×
05Mecklenburg-Vorpommern~30K1.23×
06Schleswig-Holstein~40K1.04×
07Sachsen-Anhalt~30K1.03×
08Thüringen~30K0.99×
09Hessen~80K0.97×
10Saarland~10K0.96×
11Brandenburg~30K0.89×
12Nordrhein-Westfalen~200K0.81×
13Sachsen~40K0.79×
14Hamburg~20K0.65×
15Bremen~4K0.47×
16Berlin~20K0.44×
Fig. 06

Affinity by region

Affinity by region — John Deere (inventor), Germany
0.44×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Deere (inventor) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Deere (inventor) audience
#·InterestCategoryAffinity×
01HesburgerFood & Beverages50.64×
02John DeereCars & Mobility42.56×
03Farming SimulatorGames40.26×
04EniCars & Mobility39.60×
05Renault TrucksCars & Mobility29.90×
06DAF TrucksCars & Mobility25.18×
07AGCOCars & Mobility22.09×
08Water purificationFood & Beverages21.86×
09Massey FergusonCars & Mobility21.41×
10KubotaCars & Mobility20.22×
11Sportfreunde StillerMusic & Radio20.00×
12Case IHCars & Mobility19.41×
13New Holland AgricultureCars & Mobility16.17×
14FendtCars & Mobility15.40×
15ClaasCars & Mobility14.98×
16Semi-trailer truckCars & Mobility13.40×
17HusqvarnaHome & Garden11.94×
18ForestryHome & Garden11.30×
19FertilizerHome & Garden10.09×
20Wood carvingHome & Garden8.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Deere (inventor) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Deere (inventor) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.98×
PatriotismCONSERVATISM1.65×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Deere (inventor) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Price SensitivityPREMIUM0.60×
Design AffinityPREMIUM0.60×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for John Deere (inventor). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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