Rascasse Audience Intelligence

Renault Trucks Target Market in Germany

A data profile of the people who buy, follow and care about Renault Trucks in Germany — modelled from more than twelve digital signal sources. Renault Trucks has an estimated audience of 354,634 people in Germany.

#17among Commercial vehicles in Germany#1954among Brand in Germany#692in Cars & Mobility

The average Renault Trucks fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Volvo Trucks, MAN Truck & Bus, DAF Trucks, with strongest over-indexing on Volvo Trucks (44.62× the country average).

Demographically, the Renault Trucks audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Renault Trucks fan in Germany is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Volvo Trucks.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Renault Trucks profile in Germany.

Audience size
355K
in Germany
Gender
22.3%♀
77.7% male
Age
41.0
average years
Country rank
#15366
Brand in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Renault Trucks

22.3% are female, 77.7% are male, average age 41.0.

Fig. 02

Gender split

22.3%
Female
77.7%
Male
Demographic split for Renault Trucks audience in Germany
MetricValue
Female22.3%
Male77.7%
Average age41.0
Estimated audience size354,634
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Renault Trucks audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3922%
40-4927%
50+20%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Renault Trucks audience comes from Germany.

Worldwide audience distribution share by country for Renault Trucks
CountryShare
France16.8%
Germany14.7%
Italy13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Renault Trucks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Renault Trucks customers by region in Germany
#RegionReachAffinity×
01Bayern~70K1.28×
02Hessen~30K1.28×
03Baden-Württemberg~60K1.26×
04Bremen~3K1.12×
05Saarland~5K1.11×
06Sachsen-Anhalt~10K1.10×
07Rheinland-Pfalz~20K1.08×
08Niedersachsen~40K1.04×
09Sachsen~20K1.02×
10Brandenburg~10K1.00×
11Nordrhein-Westfalen~70K0.96×
12Schleswig-Holstein~10K0.87×
13Thüringen~8K0.86×
14Hamburg~7K0.83×
15Mecklenburg-Vorpommern~5K0.81×
16Berlin~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Renault Trucks, Germany
0.73×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Renault Trucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Renault Trucks audience
#·InterestCategoryAffinity×
01Mack TrucksCars & Mobility60.89×
02DAF TrucksCars & Mobility60.67×
03Tank truckCars & Mobility53.52×
04Volvo TrucksCars & Mobility44.62×
05MAN Truck & BusCars & Mobility43.20×
06Semi-trailerCars & Mobility41.24×
07Bus driverCars & Mobility39.67×
08IvecoCars & Mobility36.38×
09John Deere (inventor)Cars & Mobility29.90×
10Semi-trailer truckCars & Mobility27.39×
11Loader (equipment)Cars & Mobility25.82×
12Compact excavatorHome & Garden25.00×
13BulldozerCars & Mobility24.56×
14Dairy cattlePets & Animals23.90×
15Road transportCars & Mobility22.88×
16Beef cattlePets & Animals22.04×
17Dairy farmingFood & Beverages20.83×
18ExcavatorCars & Mobility17.34×
19Dump truckCars & Mobility16.20×
20VolvoCars & Mobility15.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Renault Trucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Renault Trucks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.40×
Risk AppetiteTHRILL1.15×
Community OrientationOPEN1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Renault Trucks audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.51×
CreativityOPEN0.53×
SpiritualityBALANCE0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Renault Trucks's target market in Germany?

Renault Trucks's target market in Germany covers an estimated 354,634 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Renault Trucks customers?

22.3% of the Renault Trucks audience are female, 77.7% are male, with an average age of 41.0 years.

03

Which brands do Renault Trucks fans like most?

Renault Trucks fans show strongest brand affinity for Volvo Trucks (44.62×), MAN Truck & Bus (43.2×), and DAF Trucks (60.67×) over the country average.

04

Where do Renault Trucks fans live in Germany?

Renault Trucks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Renault Trucks fans also like?

Beyond Renault Trucks itself, the audience over-indexes on MAN Truck & Bus (43.2×), DAF Trucks (60.67×), John Deere (inventor) (29.9×), and Road transport (22.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in Germany

See Renault Trucks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Renault Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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