Renault Trucks Audience in Germany
Renault Trucks has an estimated audience of 354,492 people in Germany. 22.3% are female, 77.7% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: MAN Truck & Bus, Volvo Trucks, DAF Trucks, John Deere (inventor), Road transport.
The average Renault Trucks fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include MAN Truck & Bus, Volvo Trucks, DAF Trucks, with strongest over-indexing on MAN Truck & Bus (43.2× the country average). Demographically, the Renault Trucks audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Renault Trucks fans
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 41.0 |
| Estimated audience size | 354,492 |
Audience persona
The typical Renault Trucks fan in Germany is more male, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for MAN Truck & Bus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,649 | 0.99× |
| Bayern | 75,623 | 1.33× |
| Baden-Württemberg | 63,314 | 1.31× |
| Niedersachsen | 38,423 | 1.12× |
| Hessen | 34,878 | 1.29× |
| Rheinland-Pfalz | 20,099 | 1.13× |
| Sachsen | 17,561 | 1.01× |
| Berlin | 11,713 | 0.74× |
| Schleswig-Holstein | 11,263 | 0.88× |
| Brandenburg | 10,817 | 0.98× |
| Sachsen-Anhalt | 7,349 | 0.8× |
| Thüringen | 7,299 | 0.81× |
| Hamburg | 6,573 | 0.82× |
| Saarland | 5,442 | 1.25× |
| Mecklenburg-Vorpommern | 3,802 | 0.56× |
| Bremen | 2,967 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MAN Truck & Bus | 43.2× | Cars & Mobility |
| Volvo Trucks | 44.62× | Cars & Mobility |
| DAF Trucks | 60.67× | Cars & Mobility |
| John Deere (inventor) | 29.9× | Cars & Mobility |
| Road transport | 22.88× | Cars & Mobility |
| Semi-trailer | 41.24× | Cars & Mobility |
| Mack Trucks | 60.89× | Cars & Mobility |
| Tank truck | 53.52× | Cars & Mobility |
| Semi-trailer truck | 27.39× | Cars & Mobility |
| Iveco | 36.38× | Cars & Mobility |
| Volvo | 15.23× | Cars & Mobility |
| Dairy cattle | 23.9× | Pets & Animals |
| Loader (equipment) | 25.82× | Cars & Mobility |
| Dairy farming | 20.83× | Food & Beverages |
| Excavator | 17.34× | Cars & Mobility |
| Bus driver | 39.67× | Cars & Mobility |
| Bulldozer | 24.56× | Cars & Mobility |
| Dump truck | 16.2× | Cars & Mobility |
| Compact excavator | 25× | Home & Garden |
| Beef cattle | 22.04× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.49 |
| Family Orientation | CONSERVATISM | 1.38 |
| DIY Mentality | THRILL | 1.37 |
| Luxury Orientation | PREMIUM | 1.24 |
| Quality Awareness | PREMIUM | 1.23 |
| Patriotism | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 17.0% |
| Germany | 14.7% |
| Italy | 13.9% |
See Renault Trucks audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
Frequently asked questions
How many fans does Renault Trucks have in Germany?
Renault Trucks has an estimated audience of 354,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Renault Trucks fans?
22.3% of Renault Trucks fans are female, 77.7% are male, with an average age of 41.0 years.
Which brands do Renault Trucks fans like most?
Renault Trucks fans show strongest brand affinity for MAN Truck & Bus (43.2×), Volvo Trucks (44.62×), and DAF Trucks (60.67×) over the country average.
Where do Renault Trucks fans live in Germany?
Renault Trucks fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,649), Bayern (reach 75,623), and Baden-Württemberg (reach 63,314). These three regions account for the largest share of the active audience.
What other brands do Renault Trucks fans also like?
Beyond Renault Trucks itself, the audience over-indexes on Volvo Trucks (44.62×), DAF Trucks (60.67×), John Deere (inventor) (29.9×), and Road transport (22.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.