Bulldozer Audience in Germany
A data profile of the people who buy, follow and care about Bulldozer in Germany — modelled from more than twelve digital signal sources. Bulldozer has an estimated audience of 623,434 people in Germany.
The average Bulldozer fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Forklift truck, FC Bayern Munich, Bundesliga, with strongest over-indexing on Forklift truck (9.91× the country average).
Demographically, the Bulldozer audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Tradition, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bulldozer fan in Germany is more male, around 39.6 years old, with strong Tradition tendencies and a notable affinity for Forklift truck.
At a glance
The key figures that characterise the Bulldozer profile in Germany.
Search interest · 12-month trend
Demographics of Bulldozer fans
16.3% are female, 83.7% are male, average age 39.6.
Gender split
| Metric | Value |
|---|---|
| Female | 16.3% |
| Male | 83.7% |
| Average age | 39.6 |
| Estimated audience size | 623,434 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Bulldozer audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 6.4% |
| Australia | 4.5% |
Geography
Where the Bulldozer audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.11× | |
| 02 | Hamburg | ~20K | 1.11× | |
| 03 | Berlin | ~30K | 1.09× | |
| 04 | Niedersachsen | ~70K | 1.08× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.07× | |
| 06 | Rheinland-Pfalz | ~30K | 1.06× | |
| 07 | Schleswig-Holstein | ~20K | 1.04× | |
| 08 | Sachsen | ~30K | 1.03× | |
| 09 | Baden-Württemberg | ~90K | 1.01× | |
| 10 | Bayern | ~100K | 1.00× | |
| 11 | Saarland | ~8K | 1.00× | |
| 12 | Bremen | ~5K | 0.96× | |
| 13 | Thüringen | ~10K | 0.93× | |
| 14 | Brandenburg | ~20K | 0.92× | |
| 15 | Sachsen-Anhalt | ~10K | 0.89× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bulldozer audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | landwirt.com | Home & Garden | 13.93× | ||
| 02 | Forklift truck | Cars & Mobility | 9.91× | ||
| 03 | Dairy cattle | Pets & Animals | 9.05× | ||
| 04 | Dump truck | Cars & Mobility | 8.93× | ||
| 05 | Combine harvester | Business & Career | 6.75× | ||
| 06 | Agricultural engineering | Business & Career | 5.77× | ||
| 07 | Cattle | Pets & Animals | 4.96× | ||
| 08 | Livestock | Pets & Animals | 4.36× | ||
| 09 | ImmoScout24 | Home & Garden | 3.10× | ||
| 10 | AutoScout24 | Cars & Mobility | 2.66× | ||
| 11 | SV Werder Bremen | Sports | 2.59× | ||
| 12 | FC Bayern Munich | Sports | 2.45× | ||
| 13 | Bundesliga | Sports | 2.41× | ||
| 14 | Vehicles | Cars & Mobility | 1.93× | ||
| 15 | Sports | Sports | 1.82× | ||
| 16 | Music | Business & Career | 1.71× | ||
| 17 | Germany | Travel & Leisure | 1.71× | ||
| 18 | Entertainment | Movies & TV | 1.67× | ||
| 19 | Food and drink | Food & Beverages | 1.57× | ||
| 20 | dB’s | Music & Radio | 1.52× |
Personality of the Bulldozer audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.06× | |
| DIY Mentality | THRILL | 1.93× | |
| Need for Security | CONSERVATISM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.15× | |
| Extroversion | THRILL | 1.21× | |
| Creativity | OPEN | 1.31× |
Frequently asked questions
How many fans does Bulldozer have in Germany?
Bulldozer has an estimated audience of 623,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bulldozer fans?
16.3% of Bulldozer fans are female, 83.7% are male, with an average age of 39.6 years.
Which brands do Bulldozer fans like most?
Bulldozer fans show strongest brand affinity for Forklift truck (9.91×), FC Bayern Munich (2.45×), and Bundesliga (2.41×) over the country average.
Where do Bulldozer fans live in Germany?
Bulldozer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Bulldozer fans also like?
Beyond Bulldozer itself, the audience over-indexes on FC Bayern Munich (2.45×), Bundesliga (2.41×), ImmoScout24 (3.1×), and dB’s (1.52×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
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- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bulldozer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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