Bulldozer Audience in Germany
Bulldozer has an estimated audience of 623,434 people in Germany. 16.3% are female, 83.7% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Forklift truck, FC Bayern Munich, Borussia Dortmund, ImmoScout24, Bundesliga.
The average Bulldozer fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Forklift truck, FC Bayern Munich, Borussia Dortmund, with strongest over-indexing on Forklift truck (9.91× the country average). Demographically, the Bulldozer audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Band
Demographics of Bulldozer fans
| Metric | Value |
|---|---|
| Female | 16.3% |
| Male | 83.7% |
| Average age | 39.6 |
| Estimated audience size | 623,434 |
Audience persona
The typical Bulldozer fan in Germany is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Forklift truck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,886 | 1.11× |
| Bayern | 103,145 | 1.03× |
| Baden-Württemberg | 86,550 | 1.02× |
| Niedersachsen | 68,206 | 1.13× |
| Hessen | 54,989 | 1.16× |
| Berlin | 34,227 | 1.23× |
| Rheinland-Pfalz | 33,135 | 1.06× |
| Sachsen | 31,242 | 1.02× |
| Schleswig-Holstein | 23,364 | 1.04× |
| Brandenburg | 16,622 | 0.86× |
| Hamburg | 16,295 | 1.16× |
| Sachsen-Anhalt | 12,620 | 0.78× |
| Thüringen | 12,262 | 0.77× |
| Mecklenburg-Vorpommern | 8,763 | 0.74× |
| Saarland | 7,093 | 0.93× |
| Bremen | 5,170 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Forklift truck | 9.91× | Cars & Mobility |
| FC Bayern Munich | 2.45× | Sports |
| Borussia Dortmund | 1.84× | Sports |
| ImmoScout24 | 3.1× | Home & Garden |
| Bundesliga | 2.41× | Sports |
| Vehicles | 1.93× | Cars & Mobility |
| Sports | 1.82× | Sports |
| Combine harvester | 6.75× | Business & Career |
| Entertainment | 1.67× | Movies & TV |
| Dump truck | 8.93× | Cars & Mobility |
| Music | 1.71× | Business & Career |
| AutoScout24 | 2.66× | Cars & Mobility |
| Germany | 1.71× | Travel & Leisure |
| Agricultural engineering | 5.77× | Business & Career |
| SV Werder Bremen | 2.59× | Sports |
| landwirt.com | 13.93× | Home & Garden |
| Livestock | 4.36× | Pets & Animals |
| Food and drink | 1.57× | Food & Beverages |
| Dairy cattle | 9.05× | Pets & Animals |
| Cattle | 4.96× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.44 |
| DIY Mentality | THRILL | 1.4 |
| Risk Appetite | THRILL | 1.11 |
| Need for Security | CONSERVATISM | 1.11 |
| Sports Activity | POWER | 1.1 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 6.4% |
| Australia | 4.5% |
See Bulldozer audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
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- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Bulldozer have in Germany?
Bulldozer has an estimated audience of 623,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bulldozer fans?
16.3% of Bulldozer fans are female, 83.7% are male, with an average age of 39.6 years.
Which brands do Bulldozer fans like most?
Bulldozer fans show strongest brand affinity for Forklift truck (9.91×), FC Bayern Munich (2.45×), and Borussia Dortmund (1.84×) over the country average.
Where do Bulldozer fans live in Germany?
Bulldozer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,886), Bayern (reach 103,145), and Baden-Württemberg (reach 86,550). These three regions account for the largest share of the active audience.
What other brands do Bulldozer fans also like?
Beyond Bulldozer itself, the audience over-indexes on FC Bayern Munich (2.45×), Borussia Dortmund (1.84×), ImmoScout24 (3.1×), and Bundesliga (2.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bulldozer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.