Forklift truck Audience in Germany
Forklift truck has an estimated audience of 2,210,398 people in Germany. 16.4% are female, 83.6% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Part-time, Beck, Semi-trailer truck, Dump truck, Aluminium.
The average Forklift truck fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Part-time, Beck, Semi-trailer truck, with strongest over-indexing on Part-time (7.86× the country average). Demographically, the Forklift truck audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Forklift truck fans
| Metric | Value |
|---|---|
| Female | 16.4% |
| Male | 83.6% |
| Average age | 40.8 |
| Estimated audience size | 2,210,398 |
Audience persona
The typical Forklift truck fan in Germany is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Part-time.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 555,831 | 1.15× |
| Bayern | 385,472 | 1.08× |
| Baden-Württemberg | 323,099 | 1.07× |
| Niedersachsen | 266,098 | 1.24× |
| Hessen | 177,682 | 1.05× |
| Sachsen | 108,380 | 1× |
| Rheinland-Pfalz | 100,011 | 0.9× |
| Schleswig-Holstein | 86,882 | 1.09× |
| Berlin | 82,752 | 0.84× |
| Brandenburg | 61,670 | 0.9× |
| Hamburg | 60,169 | 1.2× |
| Thüringen | 55,579 | 0.99× |
| Sachsen-Anhalt | 51,199 | 0.89× |
| Mecklenburg-Vorpommern | 32,386 | 0.77× |
| Bremen | 20,543 | 1.09× |
| Saarland | 19,719 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Part-time | 7.86× | Business & Career |
| Beck | 12.88× | Music & Radio |
| Semi-trailer truck | 12.71× | Cars & Mobility |
| Dump truck | 10.47× | Cars & Mobility |
| Aluminium | 5.73× | Home & Garden |
| Hygiene | 3.16× | Beauty & Wellness |
| Forex Online Trading | 9.24× | Business & Career |
| Customer relationship management | 4.66× | Business & Career |
| AutoScout24 | 2.12× | Cars & Mobility |
| JCB (company) | 22.12× | Business & Career |
| Excavator | 6.54× | Cars & Mobility |
| Employment website | 2.8× | Business & Career |
| Wrench | 4.34× | Home & Garden |
| Renault Trucks | 13.21× | Cars & Mobility |
| Poland | 4.51× | Travel & Leisure |
| DAF Trucks | 14.32× | Cars & Mobility |
| Efficient energy use | 2.59× | Technology & Electronics |
| Stuttgart | 2.51× | Travel & Leisure |
| Freeware | 2.08× | Technology & Electronics |
| Ruhr | 3.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| Need for Security | CONSERVATISM | 1.35 |
| Career Orientation | POWER | 1.25 |
| Quality Awareness | PREMIUM | 1.24 |
| DIY Mentality | THRILL | 1.2 |
| Price Sensitivity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 13.4% |
| Germany | 9.4% |
See Forklift truck audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Forklift truck have in Germany?
Forklift truck has an estimated audience of 2,210,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Forklift truck fans?
16.4% of Forklift truck fans are female, 83.6% are male, with an average age of 40.8 years.
Which brands do Forklift truck fans like most?
Forklift truck fans show strongest brand affinity for Part-time (7.86×), Beck (12.88×), and Semi-trailer truck (12.71×) over the country average.
Where do Forklift truck fans live in Germany?
Forklift truck fans in Germany are most concentrated in Nordrhein-Westfalen (reach 555,831), Bayern (reach 385,472), and Baden-Württemberg (reach 323,099). These three regions account for the largest share of the active audience.
What other brands do Forklift truck fans also like?
Beyond Forklift truck itself, the audience over-indexes on Beck (12.88×), Semi-trailer truck (12.71×), Dump truck (10.47×), and Aluminium (5.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Forklift truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.