Caterpillar Audience in Germany
Caterpillar has an estimated audience of 727,966 people in Germany. 22.0% are female, 78.0% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Gil Ofarim, Icon (magazine), Al Hoceïma Province, Urban Outfitters.
The average Caterpillar fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Gil Ofarim, Icon (magazine), with strongest over-indexing on Home Office (1.72× the country average). Demographically, the Caterpillar audience skews more male with an average age of 37.7, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Caterpillar fans
| Metric | Value |
|---|---|
| Female | 22.0% |
| Male | 78.0% |
| Average age | 37.7 |
| Estimated audience size | 727,966 |
Audience persona
The typical Caterpillar fan in Germany is more male, around 37.7 years old, with strong DIY Mentality tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,978 | 1.1× |
| Bayern | 137,176 | 1.17× |
| Baden-Württemberg | 127,145 | 1.28× |
| Hessen | 73,132 | 1.32× |
| Niedersachsen | 71,386 | 1.01× |
| Rheinland-Pfalz | 41,651 | 1.14× |
| Berlin | 35,864 | 1.1× |
| Sachsen | 31,316 | 0.88× |
| Schleswig-Holstein | 25,629 | 0.98× |
| Brandenburg | 19,483 | 0.86× |
| Hamburg | 17,776 | 1.08× |
| Thüringen | 15,261 | 0.82× |
| Sachsen-Anhalt | 13,371 | 0.71× |
| Mecklenburg-Vorpommern | 10,558 | 0.76× |
| Saarland | 7,933 | 0.89× |
| Bremen | 5,549 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.72× | Business & Career |
| Gil Ofarim | 1.75× | Music & Radio |
| Icon (magazine) | 3.06× | Arts & Culture |
| Al Hoceïma Province | 34.09× | Travel & Leisure |
| Urban Outfitters | 1.73× | Shopping |
| Time (magazine) | 2.12× | News |
| Grappling | 2.11× | Sports |
| Google Home | 5.19× | Technology & Electronics |
| Ensiferum | 9.89× | Music & Radio |
| MK | 2.05× | Music & Radio |
| Building insulation | 2.9× | Home & Garden |
| Figure painting (hobby) | 2.6× | Arts & Culture |
| Headhunters (film) | 3× | Movies & TV |
| Tuscany | 2.95× | Travel & Leisure |
| Stucco | 1.52× | Home & Garden |
| Carrie (novel) | 3.09× | Literature |
| De Buyer | 5.68× | Home & Garden |
| Alaska | 1.8× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.36× | Music & Radio |
| Apostrophe | 2.43× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.58 |
| Patriotism | CONSERVATISM | 1.43 |
| Need for Security | CONSERVATISM | 1.07 |
| Price Sensitivity | PREMIUM | 1.06 |
| Family Orientation | CONSERVATISM | 1.05 |
| Sports Activity | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Brazil | 6.4% |
| India | 5.4% |
See Caterpillar audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Dr. Martens (1,719,616)
- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
Frequently asked questions
How many fans does Caterpillar have in Germany?
Caterpillar has an estimated audience of 727,966 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Caterpillar fans?
22.0% of Caterpillar fans are female, 78.0% are male, with an average age of 37.7 years.
Which brands do Caterpillar fans like most?
Caterpillar fans show strongest brand affinity for Home Office (1.72×), Gil Ofarim (1.75×), and Icon (magazine) (3.06×) over the country average.
Where do Caterpillar fans live in Germany?
Caterpillar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,978), Bayern (reach 137,176), and Baden-Württemberg (reach 127,145). These three regions account for the largest share of the active audience.
What other brands do Caterpillar fans also like?
Beyond Caterpillar itself, the audience over-indexes on Gil Ofarim (1.75×), Icon (magazine) (3.06×), Al Hoceïma Province (34.09×), and Urban Outfitters (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Caterpillar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.