Caterpillar Audience in Germany
Caterpillar has an estimated audience of 727,966 people in Germany. 22.0% are female, 78.0% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Catherine O'Hara, Casino, Catering, Renault Trucks, ICloud.
The average Caterpillar fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Catherine O'Hara, Casino, Catering, with strongest over-indexing on Catherine O'Hara (17.59× the country average). Demographically, the Caterpillar audience skews more male with an average age of 37.7, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Caterpillar fans
| Metric | Value |
|---|---|
| Female | 22.0% |
| Male | 78.0% |
| Average age | 37.7 |
| Estimated audience size | 727,966 |
Audience persona
The typical Caterpillar fan in Germany is more male, around 37.7 years old, with strong DIY Mentality tendencies and a notable affinity for Catherine O'Hara.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,978 | 1.1× |
| Bayern | 137,176 | 1.17× |
| Baden-Württemberg | 127,145 | 1.28× |
| Hessen | 73,132 | 1.32× |
| Niedersachsen | 71,386 | 1.01× |
| Rheinland-Pfalz | 41,651 | 1.14× |
| Berlin | 35,864 | 1.1× |
| Sachsen | 31,316 | 0.88× |
| Schleswig-Holstein | 25,629 | 0.98× |
| Brandenburg | 19,483 | 0.86× |
| Hamburg | 17,776 | 1.08× |
| Thüringen | 15,261 | 0.82× |
| Sachsen-Anhalt | 13,371 | 0.71× |
| Mecklenburg-Vorpommern | 10,558 | 0.76× |
| Saarland | 7,933 | 0.89× |
| Bremen | 5,549 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catherine O'Hara | 17.59× | Movies & TV |
| Casino | 5.51× | Games |
| Catering | 4.41× | Food & Beverages |
| Renault Trucks | 14.26× | Cars & Mobility |
| ICloud | 4.33× | Technology & Electronics |
| Wood carving | 5.38× | Home & Garden |
| Excavator | 6.54× | Cars & Mobility |
| Hornbach | 2.07× | Shopping |
| Forestry | 4.26× | Home & Garden |
| Schneider Electric | 12.58× | Technology & Electronics |
| Disney Princess | 5.51× | Kids & Family |
| Logging | 6.61× | Technology & Electronics |
| Spiegel Online | 1.63× | News |
| Richard Gere | 5.68× | Movies & TV |
| Ratatouille (film) | 6.23× | Movies & TV |
| John Deere | 5.31× | Cars & Mobility |
| Semi-trailer truck | 6.82× | Cars & Mobility |
| DAF Trucks | 12.73× | Cars & Mobility |
| House music | 2× | Music & Radio |
| Saturn (store) | 2.3× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.58 |
| Patriotism | CONSERVATISM | 1.43 |
| Need for Security | CONSERVATISM | 1.07 |
| Price Sensitivity | PREMIUM | 1.06 |
| Family Orientation | CONSERVATISM | 1.05 |
| Sports Activity | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Brazil | 6.4% |
| India | 5.4% |
See Caterpillar audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Dr. Martens (1,719,616)
- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
Frequently asked questions
How many fans does Caterpillar have in Germany?
Caterpillar has an estimated audience of 727,966 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Caterpillar fans?
22.0% of Caterpillar fans are female, 78.0% are male, with an average age of 37.7 years.
Which brands do Caterpillar fans like most?
Caterpillar fans show strongest brand affinity for Catherine O'Hara (17.59×), Casino (5.51×), and Catering (4.41×) over the country average.
Where do Caterpillar fans live in Germany?
Caterpillar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,978), Bayern (reach 137,176), and Baden-Württemberg (reach 127,145). These three regions account for the largest share of the active audience.
What other brands do Caterpillar fans also like?
Beyond Caterpillar itself, the audience over-indexes on Casino (5.51×), Catering (4.41×), Renault Trucks (14.26×), and ICloud (4.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Caterpillar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.