Logging Audience in Germany
A data profile of the people who buy, follow and care about Logging in Germany — modelled from more than twelve digital signal sources. Logging has an estimated audience of 1,226,019 people in Germany.
The average Logging fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Husqvarna, Forestry, Stihl, with strongest over-indexing on Husqvarna (14.89× the country average).
Demographically, the Logging audience skews more male with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Logging fan in Germany is more male, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Husqvarna.
At a glance
The key figures that characterise the Logging profile in Germany.
Search interest · 12-month trend
Demographics of Logging fans
19.3% are female, 80.7% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 19.3% |
| Male | 80.7% |
| Average age | 41.2 |
| Estimated audience size | 1,226,019 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Logging audience comes from Germany.
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 5.6% |
| Brazil | 4.1% |
Geography
Where the Logging audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.58× | |
| 02 | Berlin | ~70K | 1.26× | |
| 03 | Bayern | ~200K | 1.12× | |
| 04 | Bremen | ~10K | 1.11× | |
| 05 | Nordrhein-Westfalen | ~300K | 1.10× | |
| 06 | Hamburg | ~30K | 1.08× | |
| 07 | Baden-Württemberg | ~200K | 1.05× | |
| 08 | Rheinland-Pfalz | ~60K | 0.97× | |
| 09 | Schleswig-Holstein | ~40K | 0.95× | |
| 10 | Saarland | ~10K | 0.95× | |
| 11 | Niedersachsen | ~100K | 0.90× | |
| 12 | Brandenburg | ~30K | 0.87× | |
| 13 | Thüringen | ~30K | 0.87× | |
| 14 | Sachsen | ~50K | 0.86× | |
| 15 | Sachsen-Anhalt | ~20K | 0.79× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Logging audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International Society of Arboriculture | Politics & Society | 33.46× | ||
| 02 | Noga Erez | Music & Radio | 23.29× | ||
| 03 | Silviculture | Home & Garden | 22.51× | ||
| 04 | Husqvarna | Home & Garden | 14.89× | ||
| 05 | Stihl Timbersports Series | Business & Career | 14.31× | ||
| 06 | Arboriculture | Home & Garden | 10.75× | ||
| 07 | Stihl | Home & Garden | 10.33× | ||
| 08 | Chainsaw | Home & Garden | 10.33× | ||
| 09 | Forestry | Home & Garden | 8.84× | ||
| 10 | Forklift truck | Cars & Mobility | 5.89× | ||
| 11 | Forest | Travel & Leisure | 4.77× | ||
| 12 | Agribusiness | Politics & Society | 4.70× | ||
| 13 | Agricultural engineering | Business & Career | 4.32× | ||
| 14 | Tractor | Cars & Mobility | 4.20× | ||
| 15 | Lawn | Home & Garden | 3.02× | ||
| 16 | Gardener | Home & Garden | 2.76× | ||
| 17 | Pets | Pets & Animals | 2.12× | ||
| 18 | Obi (store) | Shopping | 1.90× | ||
| 19 | Outdoor recreation | Sports | 1.68× | ||
| 20 | FC Bayern Munich | Sports | 1.51× |
Personality of the Logging audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.65× | |
| Pet Ownership | JOY | 1.58× | |
| Patriotism | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Mindfulness | BALANCE | 0.99× | |
| Convenience Orientation | PREMIUM | 1.00× |
Frequently asked questions
How many fans does Logging have in Germany?
Logging has an estimated audience of 1,226,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Logging fans?
19.3% of Logging fans are female, 80.7% are male, with an average age of 41.2 years.
Which brands do Logging fans like most?
Logging fans show strongest brand affinity for Husqvarna (14.89×), Forestry (8.84×), and Stihl (10.33×) over the country average.
Where do Logging fans live in Germany?
Logging fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Logging fans also like?
Beyond Logging itself, the audience over-indexes on Forestry (8.84×), Stihl (10.33×), Chainsaw (10.33×), and Forest (4.77×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Logging audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Logging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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