Logging Audience in Germany
Logging has an estimated audience of 1,226,019 people in Germany. 19.3% are female, 80.7% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Husqvarna, Forestry, Stihl, Chainsaw, Forest.
The average Logging fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Husqvarna, Forestry, Stihl, with strongest over-indexing on Husqvarna (14.89× the country average). Demographically, the Logging audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Logging fans
| Metric | Value |
|---|---|
| Female | 19.3% |
| Male | 80.7% |
| Average age | 41.2 |
| Estimated audience size | 1,226,019 |
Audience persona
The typical Logging fan in Germany is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Husqvarna.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 311,634 | 1.16× |
| Bayern | 222,436 | 1.13× |
| Baden-Württemberg | 182,179 | 1.09× |
| Hessen | 153,625 | 1.64× |
| Niedersachsen | 104,698 | 0.88× |
| Berlin | 71,710 | 1.31× |
| Rheinland-Pfalz | 58,599 | 0.95× |
| Sachsen | 51,039 | 0.85× |
| Schleswig-Holstein | 40,778 | 0.93× |
| Hamburg | 31,470 | 1.14× |
| Brandenburg | 31,332 | 0.82× |
| Thüringen | 22,983 | 0.74× |
| Sachsen-Anhalt | 22,969 | 0.72× |
| Mecklenburg-Vorpommern | 14,866 | 0.64× |
| Saarland | 13,079 | 0.87× |
| Bremen | 11,925 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Husqvarna | 14.89× | Home & Garden |
| Forestry | 8.84× | Home & Garden |
| Stihl | 10.33× | Home & Garden |
| Chainsaw | 10.33× | Home & Garden |
| Forest | 4.77× | Travel & Leisure |
| Pets | 2.12× | Pets & Animals |
| Outdoor recreation | 1.68× | Sports |
| Noga Erez | 23.29× | Music & Radio |
| Silviculture | 22.51× | Home & Garden |
| Forklift truck | 5.89× | Cars & Mobility |
| Obi (store) | 1.9× | Shopping |
| Tractor | 4.2× | Cars & Mobility |
| International Society of Arboriculture | 33.46× | Politics & Society |
| Agribusiness | 4.7× | Politics & Society |
| Stihl Timbersports Series | 14.31× | Business & Career |
| Agricultural engineering | 4.32× | Business & Career |
| Lawn | 3.02× | Home & Garden |
| FC Bayern Munich | 1.51× | Sports |
| Arboriculture | 10.75× | Home & Garden |
| Gardener | 2.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.24 |
| DIY Mentality | THRILL | 1.59 |
| Need for Security | CONSERVATISM | 1.22 |
| Quality Awareness | PREMIUM | 1.16 |
| Career Orientation | POWER | 1.15 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 5.6% |
| Brazil | 4.1% |
See Logging audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Logging have in Germany?
Logging has an estimated audience of 1,226,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Logging fans?
19.3% of Logging fans are female, 80.7% are male, with an average age of 41.2 years.
Which brands do Logging fans like most?
Logging fans show strongest brand affinity for Husqvarna (14.89×), Forestry (8.84×), and Stihl (10.33×) over the country average.
Where do Logging fans live in Germany?
Logging fans in Germany are most concentrated in Nordrhein-Westfalen (reach 311,634), Bayern (reach 222,436), and Baden-Württemberg (reach 182,179). These three regions account for the largest share of the active audience.
What other brands do Logging fans also like?
Beyond Logging itself, the audience over-indexes on Forestry (8.84×), Stihl (10.33×), Chainsaw (10.33×), and Forest (4.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Logging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.