Forest Audience in Germany
Forest has an estimated audience of 5,272,654 people in Germany. 61.3% are female, 38.7% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Gil Ofarim, Collectable, Urban horticulture, Icon (magazine).
The average Forest fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Gil Ofarim, Collectable, with strongest over-indexing on Goes (1.53× the country average). Demographically, the Forest audience skews more female with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Forest fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 40.6 |
| Estimated audience size | 5,272,654 |
Audience persona
The typical Forest fan in Germany is more female, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,182,621 | 1.03× |
| Bayern | 911,767 | 1.08× |
| Baden-Württemberg | 785,401 | 1.09× |
| Hessen | 556,285 | 1.38× |
| Niedersachsen | 447,899 | 0.87× |
| Berlin | 334,530 | 1.42× |
| Rheinland-Pfalz | 260,052 | 0.98× |
| Sachsen | 256,370 | 0.99× |
| Schleswig-Holstein | 164,711 | 0.87× |
| Brandenburg | 160,153 | 0.98× |
| Hamburg | 126,273 | 1.06× |
| Thüringen | 112,155 | 0.83× |
| Sachsen-Anhalt | 111,400 | 0.82× |
| Mecklenburg-Vorpommern | 75,769 | 0.75× |
| Bremen | 49,278 | 1.09× |
| Saarland | 48,483 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.53× | Travel & Leisure |
| Gil Ofarim | 1.69× | Music & Radio |
| Collectable | 1.53× | Kids & Family |
| Urban horticulture | 1.63× | Home & Garden |
| Icon (magazine) | 1.79× | Arts & Culture |
| Information sensitivity | 3.12× | Technology & Electronics |
| Glashütte | 2.07× | Travel & Leisure |
| Cachorro | 1.67× | Pets & Animals |
| Faun (band) | 2.04× | Music & Radio |
| Esra Erol | 2.41× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.07× | Music & Radio |
| Solo climbing | 1.69× | Sports |
| Fantasy Earth: Zero | 2.76× | Games |
| Chalkidiki | 1.68× | Travel & Leisure |
| Janitor | 2.5× | Home & Garden |
| Liberace | 2.38× | Music & Radio |
| Roaming | 1.58× | Technology & Electronics |
| Oktay Kaynarca | 2.79× | Movies & TV |
| Competitive dance | 2.05× | Sports |
| New Era (Namibia) | 1.58× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.58 |
| Sustainability | BALANCE | 1.54 |
| Design Affinity | PREMIUM | 1.54 |
| Pet Ownership | JOY | 1.52 |
| Sports Activity | POWER | 1.46 |
| Travelling | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 6.7% |
| Japan | 5.7% |
See Forest audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Forest have in Germany?
Forest has an estimated audience of 5,272,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Forest fans?
61.3% of Forest fans are female, 38.7% are male, with an average age of 40.6 years.
Which brands do Forest fans like most?
Forest fans show strongest brand affinity for Goes (1.53×), Gil Ofarim (1.69×), and Collectable (1.53×) over the country average.
Where do Forest fans live in Germany?
Forest fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,182,621), Bayern (reach 911,767), and Baden-Württemberg (reach 785,401). These three regions account for the largest share of the active audience.
What other brands do Forest fans also like?
Beyond Forest itself, the audience over-indexes on Gil Ofarim (1.69×), Collectable (1.53×), Urban horticulture (1.63×), and Icon (magazine) (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.