A data profile of the people who buy, follow and care about Forest in Spain — modelled from more than twelve digital signal sources. Forest has an estimated audience of 2,652,873 people in Spain.
Forest has an estimated audience of 2,652,873 people in Spain. 57.7% are female, 42.3% are male, average age 45.9. Top brand affinities: Iberia (airline), WhatsApp, Nonprofit organization, Aldi, Genetics.
Top brand affinities include Iberia (airline), WhatsApp, Nonprofit organization, with strongest over-indexing on Iberia (airline) (1.73× the country average).
Demographically, the Forest audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Individualism, Sustainability.
The typical Forest fan in Spain is more female, around 45.9 years old, with strong Individualism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Forest profile in Spain.
57.7% are female, 42.3% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 45.9 |
| Estimated audience size | 2,652,873 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Forest audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 6.7% |
| Japan | 5.7% |
The strongest cross-interests of the Forest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.49× | ||
| 02 | Flower bouquet | Home & Garden | 2.50× | ||
| 03 | Alpine skiing | Sports | 2.27× | ||
| 04 | Refrigerator | Home & Garden | 2.24× | ||
| 05 | Sustainable energy | Home & Garden | 2.10× | ||
| 06 | Nonprofit organization | Politics & Society | 2.09× | ||
| 07 | Genetics | Kids & Family | 2.08× | ||
| 08 | Preventive healthcare | Health | 2.05× | ||
| 09 | TripAdvisor | Travel & Leisure | 1.95× | ||
| 10 | Crochet | Home & Garden | 1.78× | ||
| 11 | Veterinary medicine | Business & Career | 1.77× | ||
| 12 | Renewable energy | Business & Career | 1.76× | ||
| 13 | Iberia (airline) | Travel & Leisure | 1.73× | ||
| 14 | Mango | Shopping | 1.72× | ||
| 15 | Internet & Social Media | 1.70× | |||
| 16 | Innovation | Business & Career | 1.64× | ||
| 17 | Aldi | Shopping | 1.61× | ||
| 18 | Distilled beverage | Food & Beverages | 1.61× | ||
| 19 | Flower | Home & Garden | 1.54× | ||
| 20 | Take-out | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.66× | |
| Sustainability | BALANCE | 1.53× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.92× | |
| Social Media Usage | JOY | 0.92× | |
| Luxury Orientation | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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