A data profile of the people who buy, follow and care about Forest in Italy — modelled from more than twelve digital signal sources. Forest has an estimated audience of 6,246,446 people in Italy.
The average Forest fan in Italy is 41.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Satire, Singer-songwriter, with strongest over-indexing on Wikipedia (4.67× the country average).
Demographically, the Forest audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Individualism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Forest fan in Italy is more female, around 41.3 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Forest profile in Italy.
59.5% are female, 40.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 41.3 |
| Estimated audience size | 6,246,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Forest audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 6.7% |
| Japan | 5.7% |
Where the Forest audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.43× | |
| 02 | Lombardy | ~1.5M | 1.31× | |
| 03 | Veneto | ~600K | 1.24× | |
| 04 | Piedmont | ~500K | 1.19× | |
| 05 | Lazio | ~900K | 1.18× | |
| 06 | Tuscany | ~500K | 1.17× | |
| 07 | Emilia-Romagna | ~600K | 1.12× | |
| 08 | Friuli-Venezia Giulia | ~100K | 1.10× | |
| 09 | Sicilia | ~600K | 1.06× | |
| 10 | Aosta Valley | ~20K | 0.96× | |
| 11 | Liguria | ~200K | 0.95× | |
| 12 | Molise | ~30K | 0.94× | |
| 13 | Puglia | ~400K | 0.93× | |
| 14 | Sardinia | ~200K | 0.93× | |
| 15 | Umbria | ~90K | 0.93× | |
| 16 | Campania | ~600K | 0.92× | |
| 17 | Calabria | ~200K | 0.92× | |
| 18 | Marche | ~100K | 0.92× | |
| 19 | Basilicata | ~50K | 0.91× | |
| 20 | Abruzzo | ~100K | 0.90× |
The strongest cross-interests of the Forest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.67× | ||
| 02 | Individualism | Politics & Society | 3.41× | ||
| 03 | Satire | Literature | 3.14× | ||
| 04 | New Testament | Politics & Society | 3.14× | ||
| 05 | Subscription business model | Shopping | 2.26× | ||
| 06 | Sanremo Music Festival | Music & Radio | 2.25× | ||
| 07 | Genetics | Kids & Family | 1.95× | ||
| 08 | Brewery | Food & Beverages | 1.92× | ||
| 09 | Musical theatre | Movies & TV | 1.88× | ||
| 10 | Wine tasting | Food & Beverages | 1.82× | ||
| 11 | Milk | Food & Beverages | 1.76× | ||
| 12 | Modern architecture | Arts & Culture | 1.76× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.74× | ||
| 14 | Nonprofit organization | Politics & Society | 1.73× | ||
| 15 | Champagne | Food & Beverages | 1.67× | ||
| 16 | Singer-songwriter | Music & Radio | 1.66× | ||
| 17 | Travel website | Travel & Leisure | 1.62× | ||
| 18 | Mediaset | Technology & Electronics | 1.62× | ||
| 19 | Innovation | Business & Career | 1.52× | ||
| 20 | Slovenia | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.62× | |
| Sustainability | BALANCE | 1.57× | |
| Community Orientation | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.57× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Forest has an estimated audience of 6,246,446 people in Italy, concentrated in Lombardy and Lazio.
59.5% of Forest fans are female, 40.5% are male, with an average age of 41.3 years.
Forest fans show strongest brand affinity for Wikipedia (4.67×), Satire (3.14×), and Singer-songwriter (1.66×) over the country average.
Forest fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Forest itself, the audience over-indexes on Satire (3.14×), Singer-songwriter (1.66×), Genetics (1.95×), and Milk (1.76×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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