Rascasse Audience Intelligence

Brewery Audience in Italy

A data profile of the people who buy, follow and care about Brewery in Italy — modelled from more than twelve digital signal sources. Brewery has an estimated audience of 5,965,360 people in Italy.

#40among Touchpoint in Italy#95in Food & Beverages

The average Brewery fan in Italy is 42.0 years old, more male, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Veneto.

Top brand affinities include Draught beer, Beer festival, Lager, with strongest over-indexing on Draught beer (6.43× the country average).

Demographically, the Brewery audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Brewery fan in Italy is more male, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Draught beer.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brewery profile in Italy.

Audience size
6M
in Italy
Gender
40.9%♀
59.1% male
Age
42.0
average years
Country rank
#1070
Touchpoint in Italy
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brewery fans

40.9% are female, 59.1% are male, average age 42.0.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Brewery audience in Italy
MetricValue
Female40.9%
Male59.1%
Average age42.0
Estimated audience size5,965,360
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Brewery audience in Italy
Age bracketShare%
16-199%
20-2920%
30-3926%
40-4923%
50+22%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Brewery audience comes from Italy.

Worldwide audience distribution share by country for Brewery
CountryShare
United States28.5%
Brazil7.7%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brewery audience in Italy is strongest.

Fig. 05

Top regions by affinity

Brewery fans by region: top regions in Italy
#RegionReachAffinity×
01Trentino-Alto Adige/Südtirol~200K1.79×
02Veneto~700K1.53×
03Friuli-Venezia Giulia~200K1.46×
04Tuscany~500K1.37×
05Lombardy~1.5M1.34×
06Lazio~800K1.12×
07Emilia-Romagna~500K1.12×
08Umbria~100K1.05×
09Aosta Valley~20K1.02×
10Sardinia~200K0.99×
11Piedmont~400K0.95×
12Molise~30K0.92×
13Liguria~200K0.91×
14Sicilia~500K0.88×
15Basilicata~50K0.88×
16Marche~100K0.78×
17Puglia~300K0.77×
18Abruzzo~100K0.77×
19Campania~500K0.76×
20Calabria~100K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brewery audience
#·InterestCategoryAffinity×
01LagerFood & Beverages7.92×
02AleFood & Beverages7.92×
03OktoberfestTravel & Leisure7.84×
04MicrobreweryFood & Beverages7.34×
05HomebrewingFood & Beverages6.87×
06Beer festivalFood & Beverages6.57×
07Draught beerFood & Beverages6.43×
08CocktailFood & Beverages2.05×
09ChefFood & Beverages1.91×
10UniEuroShopping1.88×
11VeganismFood & Beverages1.66×
12Voluntary associationPolitics & Society1.64×
13Il Fatto QuotidianoNews1.58×
14La RepubblicaNews1.55×
15WineFood & Beverages1.55×
16WhatsAppInternet & Social Media1.54×
17TeaFood & Beverages1.53×
18SchoolKids & Family1.53×
19Il MessaggeroNews1.52×
20SicilyTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brewery audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.59×
Need for SecurityCONSERVATISM1.48×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brewery audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM1.01×
Design AffinityPREMIUM1.01×
Early Adopter MentalityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brewery have in Italy?

Brewery has an estimated audience of 5,965,360 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Brewery fans?

40.9% of Brewery fans are female, 59.1% are male, with an average age of 42.0 years.

03

Which brands do Brewery fans like most?

Brewery fans show strongest brand affinity for Draught beer (6.43×), Beer festival (6.57×), and Lager (7.92×) over the country average.

04

Where do Brewery fans live in Italy?

Brewery fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~800K), and Veneto (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Brewery fans also like?

Beyond Brewery itself, the audience over-indexes on Beer festival (6.57×), Lager (7.92×), Microbrewery (7.34×), and Ale (7.92×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Italy

See Brewery audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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