A data profile of the people who buy, follow and care about Chef in Italy — modelled from more than twelve digital signal sources. Chef has an estimated audience of 12,236,274 people in Italy.
The average Chef fan in Italy is 41.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include WhatsApp, Wikipedia, Personal finance, with strongest over-indexing on WhatsApp (2.03× the country average).
Demographically, the Chef audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Chef fan in Italy is more female, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Chef profile in Italy.
58.9% are female, 41.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 41.8 |
| Estimated audience size | 12,236,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Chef audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 9.2% |
| United Kingdom | 4.4% |
Where the Chef audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~3M | 1.28× | |
| 02 | Puglia | ~1M | 1.27× | |
| 03 | Lazio | ~2M | 1.26× | |
| 04 | Campania | ~1.5M | 1.22× | |
| 05 | Sicilia | ~1.5M | 1.22× | |
| 06 | Tuscany | ~1M | 1.18× | |
| 07 | Calabria | ~400K | 1.09× | |
| 08 | Emilia-Romagna | ~1M | 1.06× | |
| 09 | Veneto | ~1M | 1.05× | |
| 10 | Sardinia | ~400K | 1.04× | |
| 11 | Piedmont | ~900K | 0.99× | |
| 12 | Abruzzo | ~300K | 0.98× | |
| 13 | Marche | ~300K | 0.96× | |
| 14 | Liguria | ~300K | 0.94× | |
| 15 | Friuli-Venezia Giulia | ~200K | 0.91× | |
| 16 | Trentino-Alto Adige/Südtirol | ~200K | 0.86× | |
| 17 | Basilicata | ~90K | 0.83× | |
| 18 | Umbria | ~200K | 0.82× | |
| 19 | Molise | ~40K | 0.74× | |
| 20 | Aosta Valley | ~20K | 0.65× |
The strongest cross-interests of the Chef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.94× | ||
| 02 | Satire | Literature | 2.57× | ||
| 03 | Champagne | Food & Beverages | 2.54× | ||
| 04 | Mediaset | Technology & Electronics | 2.52× | ||
| 05 | MasterChef | Food & Beverages | 2.28× | ||
| 06 | Rice | Food & Beverages | 2.25× | ||
| 07 | Wine cellar | Food & Beverages | 2.18× | ||
| 08 | Enoteca | Food & Beverages | 2.14× | ||
| 09 | Internet & Social Media | 2.03× | |||
| 10 | Adriatic Sea | Travel & Leisure | 1.96× | ||
| 11 | Brewery | Food & Beverages | 1.91× | ||
| 12 | Singer-songwriter | Music & Radio | 1.89× | ||
| 13 | Travel website | Travel & Leisure | 1.70× | ||
| 14 | Milk | Food & Beverages | 1.69× | ||
| 15 | Personal finance | Business & Career | 1.65× | ||
| 16 | Coop | Food & Beverages | 1.58× | ||
| 17 | Rural tourism | Travel & Leisure | 1.57× | ||
| 18 | Volunteering | Politics & Society | 1.55× | ||
| 19 | Wine tasting | Food & Beverages | 1.53× | ||
| 20 | Financial services | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Indulgence | JOY | 1.26× | |
| Community Orientation | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Extroversion | THRILL | 0.86× | |
| Patriotism | CONSERVATISM | 0.86× |
Chef has an estimated audience of 12,236,274 people in Italy, concentrated in Lombardy and Lazio.
58.9% of Chef fans are female, 41.1% are male, with an average age of 41.8 years.
Chef fans show strongest brand affinity for WhatsApp (2.03×), Wikipedia (2.94×), and Personal finance (1.65×) over the country average.
Chef fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Chef itself, the audience over-indexes on Wikipedia (2.94×), Personal finance (1.65×), Singer-songwriter (1.89×), and Mediaset (2.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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