Chef Audience in Italy
Chef has an estimated audience of 12,236,274 people in Italy. 58.9% are female, 41.1% are male, average age 41.8. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Instant messaging, corriere dello sport, Coop, Meat, Dentistry.
The average Chef fan in Italy is 41.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Instant messaging, corriere dello sport, Coop, with strongest over-indexing on Instant messaging (2.02× the country average). Demographically, the Chef audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Chef fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 41.8 |
| Estimated audience size | 12,236,274 |
Audience persona
The typical Chef fan in Italy is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,754,955 | 1.28× |
| Lazio | 1,886,306 | 1.26× |
| Campania | 1,681,668 | 1.22× |
| Sicilia | 1,298,388 | 1.22× |
| Puglia | 1,074,171 | 1.27× |
| Emilia-Romagna | 1,058,972 | 1.06× |
| Veneto | 1,013,161 | 1.05× |
| Tuscany | 959,928 | 1.18× |
| Piedmont | 898,415 | 0.99× |
| Calabria | 408,295 | 1.09× |
| Sardinia | 358,131 | 1.04× |
| Liguria | 321,275 | 0.94× |
| Marche | 291,985 | 0.96× |
| Abruzzo | 262,538 | 0.97× |
| Friuli-Venezia Giulia | 208,855 | 0.91× |
| Trentino-Alto Adige/Südtirol | 196,859 | 0.85× |
| Umbria | 160,567 | 0.81× |
| Basilicata | 89,571 | 0.8× |
| Molise | 38,747 | 0.67× |
| Aosta Valley | 13,168 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.02× | Internet & Social Media |
| corriere dello sport | 1.9× | Sports |
| Coop | 1.76× | Food & Beverages |
| Meat | 1.75× | Food & Beverages |
| Dentistry | 2.64× | Business & Career |
| Borsa Italiana | 1.56× | Business & Career |
| Enoteca | 2.75× | Food & Beverages |
| General practitioner | 2.48× | Health |
| Rice | 2.9× | Food & Beverages |
| Google Maps | 1.58× | Internet & Social Media |
| Slovenia | 1.79× | Travel & Leisure |
| Milk | 1.64× | Food & Beverages |
| Rural tourism | 1.85× | Travel & Leisure |
| Volunteering | 1.5× | Politics & Society |
| MasterChef | 2.42× | Food & Beverages |
| Mediaset | 1.69× | Technology & Electronics |
| Expert (company) | 1.97× | Shopping |
| Ethanol | 2.77× | Health |
| Dairy product | 2.03× | Food & Beverages |
| Grande Fratello | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.08 |
| DIY Mentality | THRILL | 1.03 |
| Pet Ownership | JOY | 1 |
| Convenience Orientation | PREMIUM | 1 |
| Healthy Lifestyle | BALANCE | 0.99 |
| Indulgence | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 9.2% |
| United Kingdom | 4.4% |
See Chef audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Chef have in Italy?
Chef has an estimated audience of 12,236,274 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Chef fans?
58.9% of Chef fans are female, 41.1% are male, with an average age of 41.8 years.
Which brands do Chef fans like most?
Chef fans show strongest brand affinity for Instant messaging (2.02×), corriere dello sport (1.9×), and Coop (1.76×) over the country average.
Where do Chef fans live in Italy?
Chef fans in Italy are most concentrated in Lombardy (reach 2,754,955), Lazio (reach 1,886,306), and Campania (reach 1,681,668). These three regions account for the largest share of the active audience.
What other brands do Chef fans also like?
Beyond Chef itself, the audience over-indexes on corriere dello sport (1.9×), Coop (1.76×), Meat (1.75×), and Dentistry (2.64×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.