A data profile of the people who buy, follow and care about Chef in Brazil — modelled from more than twelve digital signal sources. Chef has an estimated audience of 4,730,102 people in Brazil.
Chef has an estimated audience of 4,730,102 people in Brazil. 73.2% are female, 26.8% are male, average age 38.5. Top brand affinities: Instagram, Rock music, Country music, Pop music, Gluten.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.64× the country average).
Demographically, the Chef audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Chef fan in Brazil is more female, around 38.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Chef profile in Brazil.
73.2% are female, 26.8% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 38.5 |
| Estimated audience size | 4,730,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Chef audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 9.2% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Chef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Belgium | Travel & Leisure | 4.84× | ||
| 02 | Gluten | Health | 4.71× | ||
| 03 | Sodiê Doces | Food & Beverages | 4.53× | ||
| 04 | Paris | Travel & Leisure | 2.55× | ||
| 05 | Microwave oven | Home & Garden | 2.30× | ||
| 06 | Spanish language | Politics & Society | 1.97× | ||
| 07 | Ice cream | Food & Beverages | 1.95× | ||
| 08 | MSN | News | 1.93× | ||
| 09 | Grilling | Food & Beverages | 1.79× | ||
| 10 | Electrolux | Home & Garden | 1.74× | ||
| 11 | Dafiti | Fashion & Accessoires | 1.70× | ||
| 12 | Fast casual restaurants | Food & Beverages | 1.66× | ||
| 13 | Internet & Social Media | 1.64× | |||
| 14 | Rock music | Music & Radio | 1.64× | ||
| 15 | Pop music | Music & Radio | 1.62× | ||
| 16 | Barbecue | Food & Beverages | 1.59× | ||
| 17 | Hip hop music | Music & Radio | 1.57× | ||
| 18 | Lojas Renner | Fashion & Accessoires | 1.56× | ||
| 19 | Country music | Music & Radio | 1.53× | ||
| 20 | Coffeehouses | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.39× | |
| Creativity | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Risk Appetite | THRILL | 0.91× | |
| Price Sensitivity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.